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You are currently browsing the SmartFinds Internet Marketing blog archives for June, 2009.

Jun

30

Golf Pulp Internet Marketing opens new product launch division – WorldGolf.com

By Internet Marketing Experts

Golf Pulp Internet Marketing opens new product launch division
WorldGolf.com
Golf Pulp, the leader in internet marketing solutions for the golf industry recently launched a strategic division for new golf products and new golf

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Jun

30

By Internet Marketing Experts

Search Engine Optimization (SEO), provides useful services to websites. SEO optimizes the content and build link popularity so that the website can achieve visibility in several high ranking search engines like Google, Yahoo, MSN, AltaVista etc. SEO click here for more

The Google Grants Blog posted that they have given a presentation in their D.C. office on search engine optimization. The presentation was to help educate a group of “issue campaign managers” on the principles of SEO. Galen Panger from the Google click here for more

CAMBRIDGE, MA–(Marketwire – June 30, 2009) – HubSpot announces a social media monitoring feature, the newest addition to its inbound marketing software . The tool tracks a small business’s activity on social media sites, monitoring the company’s click here for more

Jun

29

For Tech Companies, Downturn Serves as Cause for Common Ground – New York Times

By Internet Marketing Experts

For Tech Companies, Downturn Serves as Cause for Common Ground
New York Times
CANNES — Advertising agencies and Internet companies, which have often failed to see eye to eye, are pulling together to face a common foe:

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Retailers are getting more out of search marketing
InternetRetailer.com
And there are signs that strategy is working. Internet Retailer's April search engine marketing survey of 211 web-only retailers, chain retailers,

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Jun

28

By Internet Marketing Experts

Entrepreneurs call up new uses for cell phones – Houston Chronicle


Houston Chronicle
Entrepreneurs call up new uses for cell phones
Houston Chronicle
The idea: The business started as a marketing company that let consumers send texts to short codes called “qtags” for more information about a product.

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Jun

28

Domino’s Pizza(R) Ranks No. 1 in Online Ordering – Earthtimes

By Internet Marketing Experts

ANN ARBOR, Mich. , June 25 /PRNewswire-FirstCall/ — Domino’s Pizza (NYSE: DPZ), the recognized world leader in pizza delivery, ranked No. 1 in online ordering sales in the first quarter 2009 with a 28 percent share, beating both Papa John’s and click for more

For Minneapolis-based Ginger Consulting, spicing up brand strategy for OfficeMax, Nordstrom and other national clients is a recipe for growth. The secret ingredients, according to Ginger principals Mary Van Note and Beth Perro-Jarvis, are the project click for more

Pattie Heisser’s epiphany came in 2005 at a cosmetics counter when she realized the young women there had no clue how to meet her needs. Back home, she noticed that when women aged 50-plus like herself smiled from a TV commercial, they were usually click for more

Jun

27

By Internet Marketing Experts

When Marketing Hooks Up With BizDev
ClickZ News
During an Internet Strategy Forum networking event in New York City last week, executives representing brands spelled out opportunities, risks,

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PhoneMag.com
Most Americans Would Drop Mobile Data Service Completely: Report
TMC Net
About 67 percent said they would leave their broadband Internet access untouched, compared to 45 percent of multi-channel video service.
Report: 48% of Americans would drop mobile dataPhoneMag.com
Strategy Analytics: 48% of Americans Would Drop Mobile Data SYS-CON Media (press release)
48% of Americans would slash mobile data use to save moneyPCWorld Norge

all 24 news articles »

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Jun

27

Internet Marketing & Search Engine Optimisation(SEO) – Hit Search

By Internet Marketing Experts


PR-Inside.com (Pressemitteilung)
Internet Marketing & Search Engine Optimisation(SEO)
Hit Search
Many comapnies that trade on the internet, believe internet marketing and search engine optimisation (SEO) to be
Benefits of Search Engine Optimization and SEO MarketingPromotion World (press release)
Internet & Mobile Research Institute Announces Live SEO Training Newswire Today (press release)
SEO Company India, BSOLUTIONS offers SEO Marketing ServicesPR-Inside.com (Pressemitteilung)
Internet Marketing News -PR-USA.net (press release) -PR-Inside.com (Pressemitteilung)
all 61 news articles »

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Jun

26

Twitter May Not Be A Very Good Content Marketing Tool

By teamsf

We learned recently that information submitted to the micro-blog, Twitter.com, does not continually remain on Twitter.com. Since postings on Twitter are eliminated over time, then Twitter may not be considered an effective long- term content marketing tool for your Internet marketing strategy. Instead, it might better fall into the category of short-term Internet advertising.

The general concept of Content Marketing is to post information throughout the Web in such a way that the work being performed will have a shelf life of years. Information posted on the Internet, for the most part, requires labor. Nothing is very automated about this posting process; yet, the significant benefit is the ability to garner traffic from these postings through a variety of sources over the long term. Content Marketing tasks can be reduced after time and even after these efforts are reduced or ceased, you should still continue to see viral benefits.

If we compare this to Internet advertising, the general routine is that as long as you have money for your an ad, the ad will help drive traffic to your Web site. If the money stops, then the ad disappears and the traffic from the ad stops.. For this reason, Internet advertising does not have a shelf life and is generally a short term response. Internet advertising is not very labor intensive.

Twitter, on the other hand, appears to be a labor intensive social media marketing tool which requires ongoing labor to maintain a presence with your posts. For something considered to be a “blog” of sorts, we have to wonder if this process really benefits a content marketing strategy.

As an example, in our Twitter account we saved two different searches. One for our company name “smartfinds” and the other for a very popular article we wrote about the “court of the people”. Both had postings indexed by Google and we could see the number of interested Twitter members grow. Unaware that this information may come down from Twitter, we did not pay close attention, onlyto occasionally check our saved Twitter searches.

Recently, we checked these saved Twitter searches and found they all had zero response. This was quite a surprise for a labor intensive process. The Google indexed pages are still intact; however, they link to a blank Twitter page without the content. This would not benefit us with Google searches and eventually Google will remove the listings as well.

Our recommendation is for Twitter to re-consider its policies and keep postings for content marketing purposes. Twitter currently acts as a short term response Web site for current activity. This and relationship building can be accomplished from a variety of other sources on the Web where the content continues to stay. Without any long term benefits of the posted information, why would one want to Twitter as part of a viral content marketing strategy?

Jun

26

Drop Shipping Secrets Revealed that Every Internet Marketer Should Know in Order to Maximize Their Profits on the … (PRWeb via Yahoo! News)

By Internet Marketing Experts

Drop Ship Bank launches new resource site dedicated to helping the internet marketing community maximize their profits in the lucrative and growing drop shipping market. Secrets formally kept within the “inner circle” are revealed and step by step formulas are given on everything from setting up your website, what items are the most profitable to drop ship, to marketing your site. See exactly … click for more …

Jun

23

Four Industry Powerhouses Lead Directional Media Strategies 2009 Slate – TMCnet

By Internet Marketing Experts

CHANTILLY, Va., June 22 /PRNewswire/ — The Kelsey Group, a division of BIA Advisory Services, today announced the initial speaker lineup for Directional Media Strategies 2009: The Multiplatform Opportunity (DMS ’09) (http://www.kelseygroup.com more

Stomper Mom, a.k.a Nicole Munoz, will host an upcoming SEO training workshop in San Diego to inform and educate website owners about Internet marketing, the best strategies to make money online, and how to dominate niche markets. SAN DIEGO, CA more