Recently I was looking to find the Abba singing groups website. Of course my first instinct was to type in www.abba.com in my browser.
What do you think came up? It certainly wasn’t the singing group’s website, but rather The American Bed and Breakfast Association (we’ll call them the “breakfast folks” for the rest of this article). I was shocked. How is it possible that some this organization would have the domain name for the most popular group in history?
Needless to say I had no choice but to do a search for Abba to find their website. As it turns out their website address is www.abbbasite.com. At this point I didn’t have a choice, but to check all three major search engines to see what would come up. At Yahoo and Bing, the “breakfast folks” don’t come up on the first page. At Google they show up at the bottom, which is good. I would hate to have the “breakfast folks” show up for a search for the brand of such a popular group.
The next question that comes to mind, is how the heck did the “breakfast folks” get the Abba domain name? Well at first I couldn’t help but assume the price wasn’t right to them. Further investigation shows that the domain name abbasite.com was on 23-jul-1998. Whereas Abba.com was registered 21 Nov 1999. Hmm….certainly puzzling why the group didn’t grab their own domain name when they first registered. Of course if I were the “breakfast folks” I would certainly grab the domain name that matches my organization if it is available!
Can’t fault the “breakfast folks” for registering the domain name under the circumstances of this information. Not sure if there is anything else out there that may further explain why Abba, the singing group, didn’t get their own domain name. Anyone have any thoughts?
The partially good news is that Abba’s website has a Alexa Traffic Rank of 310,000 vs. the “breakfast folks” have their traffic rank at 1.5 million. This would indicate the “breakfast folks” are not completely stealing the traffic from the singing group, although, we can’t help wonder if their bounce rate is higher than 50%.
As an Internet Marketing company we cannot help but identify these type of branding issues on the web and raise the question. Certain Abba, the singing group’s brand, is much more popular that the “breakfast folks”. You will notice we didn’t not link back to them, but only to ABBA!
p.s. the tags used in this article were obtained directly from the meta keywords of both websites.
What if you could be on the major search engines without a website? Yes, it is possible with Local Business Listings!
Traditional businesses that are dependent upon the local economy can now we ranked on the search engines without a website! The search engine Local Business Listing is how you can use the Internet to generate sales. This is a service that is a part of Google Local Business Listing via Google Maps, Yahoo Local Listing and Bing Local Listing.
In summary this is your free yellow page listings by with many websites including the major search engines. You might ask yourself if you still need to advertise with the traditional yellow pages. Probably not as much as in the past. We know the upcoming generations are using the Internet and their mobile devices. This same generation is probably are not familiar with the hard copy yellow pages. Baby-Boomers are a growing group of mobile device users and they will be engaged with locating businesses while they are around town too.
There are many other services that can be added to this list of three, but in all cases your business can not only show up in the search engines for a search result, but your listing will show up on mobile devices (e.g. iPhone), when your customers are traveling around town. A website is not necessary and the local business listing can become your website. Certainly this has to be a part of your local marketing strategy and be found when people are looking for your business, products or services.
Chances are over 90% of the businesses are already listed. This would include restaurants, banks, malls, franchises, and much more. Any local business is included. What is most important is to have your listing updated, reviewed, and have all your business products and services identified. The local listings allow for photos, videos, product or service descriptions, coupons, offers, discounts and much more. This is the closest to interactive yellow pages as you can get. Your listings can be updated at any time and monitored for customer reviews. Certainly not something the yellow pages can provide.
Every local business listing website like Google, Yahoo and Bing, have their own requirements about how your listing is updated and how much they are will to provide you for your free listing. Google as of this writing has a complete free service and provides statistics as well. Yahoo and Bing have a free version along with different paid levels.
Can you update your listing at all of these websites yourself? Absolutely. Would it be beneficial to have professionals update these listings for you? Yes. Not too different from getting your website ranked in the top ten for a search result, this also has quirks that are best left to the professionals. Once the listing has been updated you can opt to maintain the listing or for a small monthly fee you can have the listing maintained for you.
With the changes underway in the mobile device industry it will be important for local businesses to engage the local business listings. Get your business listed, updated and tap into the growing number of people using local business listings to find businesses, services and products.
Visit our website SmartFinds Local Listing for more information about Local Business Listings.
Customers to Benefit From Free Cost-savings Assessments, Reduced Future Operational Costs on the Mainframe and $1 Million Grand Prize
Detroit, MI (PRWEB) November 30, 2009 — Compuware Corporation (NASDAQ: CPWR) today launched an extraordinary Mainframe Cost Savings Program for its Mainframe Solutions customers. Through this dynamic program, Compuware customers will receive a free cost-savings assessment, a roadmap to future mainframe operational costs savings and the opportunity to win a grand prize of $1 million (USD).
Compuware Mainframe Solutions
“We’re so confident in our differentiated capabilities and ROI that we’re offering $1 million to help our customers prove it,” To participate, customers take part in a straightforward and free cost-savings assessment. Through the assessment, Compuware will identify future savings opportunities as well as the specific operational cost savings that the customer currently enjoys by using Compuware.
“We’re so confident in our differentiated capabilities and ROI that we’re offering $1 million to help our customers prove it,” said Rose Rowe, Vice President, Mainframe Strategy, Compuware. “According to Gartner, our mainframe market leadership is greater than all of our competitors combined. We believe this is because, in the last six months alone, our customers have told us that Compuware has saved them more than $2 billion. We’re launching this program to help our customers save even more money and to continue proving the unmatched value Compuware brings to this marketplace.”
The program is open to all Compuware customers who maintain a Compuware mainframe software maintenance contract during the program. Participating customers will access a secure web portal where they can easily submit brief stories documenting the successes and savings they have realized from Compuware Mainframe Solutions. The most compelling collection of stories will earn the winning organization a $1 million grand prize at the end of the year-long contest.
“This is an opportunity for Compuware Mainframe customers to gain valuable insight into potential areas for further cost savings and efficiencies–at no cost to them–and to have a chance to win a substantial prize,” said Rowe. “Every customer will benefit by simply participating in the program.”
In addition to the grand prize winner, nine runners-up will receive a $100,000 (USD) credit toward purchase of a new Compuware product software license. Each collection of cost-savings stories will be judged by a panel of industry-experts and Compuware executives. This program will run through November 30, 2010.
Founded in 1973, Compuware provides software, experts and best practices to ensure applications work well and deliver business value. Compuware solutions optimize application performance across the Enterprise and the Internet for leading businesses around the world, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: www.Compuware.com.
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According to a support page from Google, you will not be able to upload any new video content to Google Video.
Google Video will continue to focus on search and search technology. This move will allow Google to spend more time on technologies that make the information accessible, thus enabling users to search all kinds of videos across the web.
Google’s decision to end video uploads to Google Video makes sense. Back in 2007, as part of the Google Universal Search rollout, Google Video was more of a meta video search service than for hosting videos. Video hosting has still been allowed since then, but Google-owned YouTube certainly was the beginnings of this end.
This change applies to all account. Existing videos will remain and there is a recommendation to move your content to other locations like YouTube.
This change does not apply to Google Video for business, who can continue to use the service as usual.
Read more here.