Bill Hagen’s Out The Window Advertising partners with SmartFinds Internet Marketing to introduce businesses to the benefits and components of Geo-Marketing, including Geo-Listings, Mobile Marketing and Geo-Social Marketing
FLAGSTAFF, ARIZONA & DETROIT, MICHIGAN – July 28, 2010 (OUT THE WINDOW ADVERTISING | SMARTFINDS INTERNET MARKETING) – Out The Window Advertising (www.reachoutthewindow.com), a full service Arizona-based advertising agency, and SmartFinds Internet Marketing (www.smartfindsmarketing.com), a metropolitan Detroit-based agency which provides businesses with Internet marketing services and solutions, have recently partnered together to provide businesses with an opportunity to learn the many ways that Geo-Marketing can positively impact their bottom line.
The benefits and components of Geo-Marketing, include Local SEO, Geo-Listings, Mobile Marketing and Geo-Social Marketing. Geo-Marketing helps consumers to find local businesses, products or services through web searches, mobile searches and mobile applications. Geo-Listing Security, Consumer Reviews, and Reputation Management are additional components of the services offered.
“The partnership between Out The Window Advertising and SmartFinds Internet Marketing is an exciting opportunity to effectively introduce Geo-Marketing services to our clients,” commented Bill Hagen, President of Out The Window Advertising.
Most recently, Out The Window Advertising was ranked the 5th largest ad agency in Arizona by the Phoenix Business Journal. The team at Out The Window excels in the planning, development, placement, and creative execution of Television, Radio, Print, Direct Mail, e-commerce, social media and customer retention campaigns for over 90 clients nationwide.
Out The Window Advertising’s impressive client portfolio includes automotive dealerships. Commented agency President Bill Hagen, “Our car dealership clients are eagerly aware of the need for local marketing, local business marketing, and local dealership marketing.” Hagen added, “It’s interesting that the automotive industry relies on early adopters of automotive technology, and in the case of Geo-Marketing, car dealerships are themselves early adopters of Geo-Marketing technologies. The dealerships understand the importance of being found quickly by mobile and digital customers.”
SmartFinds Internet Marketing CEO, Melih Oztalay, stated “We are excited to partner with Bill Hagen and Out The Window Advertising in our effort to share the benefits of Geo-Marketing. We are currently working with Out The Window Advertising’s client base to claim and update local listings on behalf of 150+ car dealerships. Car dealerships are just one of many local businesses dependent upon local consumers for their revenue.”
Melih Oztalay has over fifteen years experience with Internet and digital services in developing strategies that utilize all facets of the World Wide Web. As a Internet marketing agency, SmartFinds Internet Marketing’s major focus is to develop multi-directional marketing campaigns to drive traffic to client web sites from more than just search engines.
Anyone interested in learning more about the ways in which businesses can use Geo-Marketing to be more easily located by local consumers may visit www.smartfindslocallisting.com. For more information about Out The Window Advertising, please visit www.reachoutthewindow.com.
About Out The Window Advertising
Out The Window Advertising was recently ranked the 5th largest ad agency in Arizona by the Phoenix Business Journal. The team at Out The Window excels in the planning, development, placement, and creative execution of Television, Radio, Print, Direct Mail, e-commerce, social media and customer retention campaigns for over 90 clients nationwide. For a true “one-stop shop,” Out The Window Advertising offers the use of their “In-House” production facility for all client projects. For more information about Out The Window Advertising, please visit www.reachoutthewindow.com.
About SmartFinds Internet Marketing
The most critical element of SmartFinds Internet Marketing services is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business. Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way to insure business growth and revenue generation. Some of SmartFinds’ clients have included Delphi, Flagstar Bank, Guardian Industries, Soave Enterprises, Detroit Convention and Visitors Bureau, McCann Erickson, Wendy’s and others. You can learn more about SmartFinds at www.smartfindsmarketing.com.
Contact: Esther Lastacy, 330 E. Maple Road, Suite 503, Birmingham MI 48009, 866.501.5758, email@example.com.
As the local business listings on the Internet become a bigger local marketing tool for businesses, it is inevitable for all businesses in the U.S. to ultimately engage in this process. The question that arise is why will all businesses pursue local business listings as part of their local business marketing.
Certainly the simple answer is that any business – large or small – that is dependent upon the local geography for their revenue will be or has already sought out traditional yellow page alternatives. The Interactive “yellow pages” of the Internet, aka local business listings, allow for updates within any 24 hour period allowing the business marketing to change as the business changes.
Local business listings will help promote a local business to local consumers through web searches, mobile searches and mobile applications.
Please view the presentation below to elaborate further on additional reasons by local business listings will be an important factor in local business marketing.
SmartFinds Internet Marketing Introduction, A Michigan 50 Company
At SmartFinds Internet Marketing, an agency for businesses for stratecgic Internet marketing solutions, we take a rational approach to an irrational medium. Our digital marketing and advertising expertise along with our business intellect attracts multitudes of sophisticated team members, partners and clients.
In 2009, SmartFinds Internet Marketing was recognized as one Michigan’s “50 Companies to Watch,” an awards program sponsored by the Michigan Economic Development Corporation, the Small Business Administration of Michigan, the Edward Lowe Foundation, and presented by Michigan Celebrates Small Business. You can learn about SmartFinds’ authority in the topic of Internet marketing at their Internet marketing blog. Follow SmartFinds Internet Marketing at .
Our energy and our ability to deliver sound strategies for our clients are directly tied to our entrepreneurial culture. We thrive on wit and passion for what we do, and our team is collectively involved in our leadership style of serving our teams, our employees, our partners and our clients.
When a client comes for big, meaningful ideas, we take these ideas and exceed expectations through collaboration and helpful education. We do not provide them simply with “services”, but rather act as an internal swat team of digital media experts – an extension to their organization.
We have been in the Internet business since 1994 and in the Advertising and Marketing business since 1987. We have a team of 13 that includes project managers, writers, creative developers, technical developers, advertising team and marketing team.
Five major sections of the business: Research, Strategy and Planning; Creative Development; Technical Development; Digital Marketing; Digital Advertising; Management, Measurement and Analysis. Our new Local Marketing services with Local business listings for local business marketing to reach local consumers through web searches and mobiles searches was started in January 2010. More information on local marketing can be found at the local marketing blog. You can follow SmartFinds Local Listing on .
KillerStartUps.com reviewed the SmartFinds Local Business Listing services in November 2009 with their own editorial commentary about the direction of the local listing industry and the affects upon the traditional yellow pages.
Major Clients include: American Community Mutual Insurance, BASF Chemicals, Big Boy, Checker Sedan, Delphi, Detroit Convention and Visitors Bureau, DTE Energy, Flagstar Bank, Guardian Industries, McCann Erickson, Penske Auto Group, Soave Enterprises, Vietnam Veterans of America, Wendy’s and others.
Our CEO, Melih (“may-lee”) Oztalay, is a 16 year veteran of the Internet. As the CEO of SmartFinds Internet Marketing located in Birmingham, Michigan, providing Internet marketing solutions and services to businesses. The agency’s recent focus on local business listing management services helps small and local businesses reach local consumers through web and mobile searches. A recent interview by Metro Mode Media provides more information with Melih Oztalay and being an entrepreneur in the State of Michigan. Connect with Melih Oztalay on LinkedIn.
As a digital marketing agency, we are results oriented in our strategic approach. While our competitors are service providers and task oriented, our focus is to manage and aid all aspects of the client’s sales and business growth through integrated strategic marketing programs.
Follow SmartFinds at the following locations on the web:
SmartFinds Local Listing on Blog.com.
SmartFinds Internet Marketing on Google’s Blogger.
SmartFinds Internet Marketing on BizJournals.com.
SmartFinds Internet Marketing on Tumblr.com.
SmartFinds Internet Marketing on Vox.com.
SmartFinds Local Listing on WordPress.com.
If you're looking for resources on Local Business Marketing, look no further than the below locations. Each is a blog with information about Local Business Marketing.
Let your local customers find you and start generating leads from new online marketing sources. Your local business listings show up in search results and on mobile devices when your customers are around town.
On Top List
The SEO King
You Say Too
It is certainly no secret what to do. The secret is knowing how you market your website, business and brand. Knowing how to execute Internet marketing tactics and strategy is a matter of experience, creativity, resourceful and expertise. Innovation has no limits. Imagine what SmartFinds Internet Marketing can do for you!
A Question and Answer with Melih Oztalay.
Oztalay has two words for Metro Detroit: early adoption. In the eyes of this downtown Birmingham-based entrepreneur, it’s a key phrase that will go a long way towards reinventing the region’s economy for the 21st Century
Oztalay started SmartFinds Internet Marketing in the early 1990s as an Internet service provider, getting in on the ground floor of the economic juggernaut that changed the world. His 13-person company specializes in everything from search engine optimization to mobile application advertising. He’s kept his firm at the forefront of technology trends, sometimes dragging Metro Detroit’s conservative business culture with him.
In the early years of his company, Oztalay couldn’t help but fantasize that he’d be retired on a South Pacific island if only he had set up his business in California instead of Michigan. Why? Because the dynamic entrepreneurial culture on the coasts doesn’t just make early adoption a priority, it makes it a necessity. Oztalay believes Michigan needs to be bolder, become a trendsetter instead of just waiting on the sidelines to see if something takes off.
“We’re just not open to innovation that is outside of our manufacturing space,” Oztalay says. He adds that introversion has broader implications than just job creation and profit margin expansion. “It’s difficult to change that culture,” Oztalay adds. “That goes to the fact that we’re not able to retain our next generation here in Michigan. They don’t see a future here. They only see what we had.”
Read more at: http://www.metromodemedia.com/features/MelihOztalay0171.aspx
Visit SmartFinds Internet Marketing at www.smartfindsmarketing.com and their geo-marketing services at www.smartfindslocallisting.com
We have discussed the security risks of local business listing hijackings in the past. One of the comments made about these security discussions is why do the geo-listing websites like Google, Yahoo, Bing, and up to 60 others insure the security to avoid hijackings? Of course the question to be asked is why should they provide the security service for a free marketing tool that will benefit the business?
Many of these websites do have some level of security built into the process of claiming an existing listing or adding a new listing. So far, these security processes have included sending a post card to the existing address with a pin code; a computer calling to the business phone number with the pin; or in some cases a manual review by staff working for these geo-listing websites.
On May 27th, Google announced that community edits of local business listings was no longer be allowed to go without staff review. An excerpt of their announcement states:
“We recently made a change to Google Maps to require all community edits to be reviewed before they are shown. In the past, some “pending” edits were shown immediately on Maps and only moderated (and sometimes denied) later on.
We’re taking this step to ensure that changes to Google Maps pass the high quality bar our users expect, while preventing SPAM and other problems from showing up before being reviewed first.”
In summary Google is stating all community edits made to unclaimed local business listings will have to be approved by a Google representative before they are sent live. Supposedly, this means no more worrying about a competitor hijacking your listing and stealing your customers. It definitely means it will take longer for information to reach the local consumers through web searches and mobile searches.
While on the surface this may sound like at least Google is addressing the security issues of local business listings, the announcement did not discuss the security of data coming from third party sources through API’s. Certainly third tier business directories have no security and their data is sold upstream or makes its way to other database across the Internet with wrong information available for the consumers.
Why the high expectations for Free Geo-Marketing services?
I am certainly concerned about the security issues around local business listings, but I cannot expect these geo-listing websites to provide security for my company. The reason I do not expect them to provide this security is because they are providing the marketing service for free. Why should any business assume that a free service should have high level of security? We could certainly say “you get what you pay for”!
The issue for businesses lies in the book titled “Crossing the Chasm”. This book discusses innovators vs. early adopters vs. late adopters. The questions to businesses that have seen the Internet add, mature, and change technologies are:
- How long are you going to continue to wait to adopt Geo-Marketing technologies to help you generate revenue?
- Do you feel like you’re always behind the eight ball with the Internet?
A business cannot possibly understand how to use the various Geo-Marketing technologies well. For this reason you need to consider securing professional help and engage in these marketing technologies sooner rather than later. Plan these technologies progressively over a 3-year period.
Additional incentives for early adoption of Geo-Marketing technologies
There are three critical points that businesses need to consider now and not wait until the 11th hour.
1. The first and foremost we already discussed, which is hijackings.
2. Now let’s add that for your business there may be multiple duplicate listings that need to be cleaned up, merged and/or deleted to not confuse the consumers when there are multiple listings for your business.
3. Lastly, consumer reviews especially negative ones can potentially have an adverse affect on your website’s search engine ranking positions as search engine adopt consumer reviews as an additional data point to decide who is in the top ten for a search.
Certainly your time resources are limited and Geo-Marketing Services are provided by SmartFinds Internet Marketing. You will find this to be of great benefit to your time resources and the low cost service may eliminate your yellow page ad costs. Let the experts of over 16 years Internet marketing experience help you use this local business marketing tool properly and prevent brand security issues from occurring.