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By Internet Marketing Experts
Flagstaff, AZ March 25, 2013 – Today, Out The Window Advertising (OTW) announced several changes in the organization.
Katie Hutchinson has been hired as Event Coordinator. She will lead the creation and execution of special events for OTW for several Penske Automotive locations in Arizona and Nevada. This is a newly created position at Out The Window Advertising. Since 2006, Hutchinson worked with Cox Media. Most recently, she was their Partnership Manager. Katie has a Bachelor of Arts in Journalism/Mass Communication from Arizona State University.
Caesar Wirichaga joins the team at OTW as a Production Assistant. Wirichaga brings a wealth of past experience in art direction, graphic design and motion graphics. Caesar is a graduate of Northern Arizona University and the Miami Ad School in Minneapolis, MN.
Randall Witte has been promoted to Senior Production Artist. Witte has been with Out The Window Advertising since February 2012. Randall is a graduate from Westwood College in Chicago, Illinois where he received a BA in Visual Communication.
“We are experiencing an unprecedented amount of growth in the past year. We continue to expand our capabilities to super-serve our clients. This is an exciting time for our team.” said Bill Hagen, President, Out The Window Advertising.
Planning, development, creative execution, and placement of world-class creative has given Out The Window Advertising a reputation of unrivaled quality. “We believe it’s not enough for your advertising to just be noticed.” added Bill Hagen.
The team at Out The Window Advertising excels in the planning, development, placement, and creative execution of Television, Radio, Print, Direct Mail and interactive campaigns for over 100 clients nationwide. Out The Window Advertising, established in 1997, was once again named one of the “Top 5 Advertising Agencies in Arizona” by the Phoenix Business Journal. Currently, Out The Window services over 100 clients nationwide and operates locations in Flagstaff, Phoenix and Carlsbad, CA.
Contact: Bill Hagen, President, Out The Window, Inc., Tel: +1 (928) 774-5250
About Out The Window Advertising
Out The Window Advertising, established in 1997, was once again named one of the “Top 5 Advertising Agencies in Arizona” by the Phoenix Business Journal. The team at Out The Window excels in the planning, development, placement, and creative execution of Television, Radio, Print, Direct Mail, e-commerce, social media and customer retention campaigns for over 100 clients nationwide. For a true “one-stop shop,” Out The Window Advertising offers the use of their “In-House” production facility for all client projects. For more information about Out The Window Advertising, please visit www.reachoutthewindow.com.
By teamsf
Flagstaff, AZ September, 2012 – Out The Window Advertising is pleased to announce it has once again expanded its staff to support its increasing client list. The Flagstaff-based creative marketing business recently welcomed three new employees and two new clients as part of their ongoing growth in 2012.
The company recently hired Kim Hall as the Senior Vice President. Kim Hall has over twenty years of advertising experience encompassing a wide range of marketing positions from account management to media sales in a variety of industries including retail, healthcare, and automotive. Kim has worked with notable companies including Results Media, Cox Media, and most recently, KNXV-TV.
Out The Window has also hired Jennifer Cook as Senior Vice President. Jennifer has over 15 years of experience as a successful account executive and media buyer/planner in the Southern California market. She brings with her professional expertise in client management, customer service, media planning, buying, creative development, and strategy implementation for large automotive accounts.
“Kim and Jennifer both bring a wealth of experience and industry expertise to their new positions here at Out The Window Advertising,” states Bill Hagen, President of Out The Window. “We are thrilled to welcome them both the team.”
Out The Window has also added a new production assistant, Jessica Motta. Motta is native to Arizona where she has worked as a graphic designer and photographer. She is a recent graduate of Northern Arizona University and specializes in design services including brand identity, packaging, advertisement, and web design.
“We are pleased to be able to add so many talented individuals to our team as the company continues to grow to better serve our clients,” shares Hagen.
Out The Window’s expansion is necessary to meet the needs of their growing client base. The advertising company has experienced positive growth in recent years and lately added two new companies to their client portfolio – Crevier BMW and Crevier MINI of Southern California. Based in Orange County, Crevier BMW is one of the most awarded BMW dealerships in the United States, and Crevier MINI boasts one of the largest state-of-the art MINI facilities in the country.
About Out The Window Advertising
Out The Window Advertising, established in 1997, was once again named one of the “Top 5 Advertising Agencies in Arizona” by the Phoenix Business Journal. The team at Out The Window excels in the planning, development, placement, and creative execution of Television, Radio, Print, Direct Mail, e-commerce, social media and customer retention campaigns for over 80 clients nationwide. For a true “one-stop shop,” Out The Window Advertising offers the use of their “In-House” production facility for all client projects. For more information about Out The Window Advertising, please visit www.reachoutthewindow.com.
Contact: Bill Hagen, 1016 West University Ave. Ste 205, Flagstaff, AZ 86001, Tel:(928) 774-5250
By Internet Marketing Experts
Lower Calvin Klein tuxedo prices help draw attention to the MyNewTux website
August 14, 2012 – Detroit, MI – MyNewTux (http://www.mynewtux.com), a men’s wear website, announced lower priced Calvin Klein Myer Slim Fit tuxedo package. Included in the package are trousers to your size, shirts with a lay down collar with popular neck and sleeve sizes, along with other accessories needed to complete your tuxedo ensemble.
Calvin Klein is one of the leading fashion designers of formal men’s wear. Calvin Klein tuxedos are clean, precise cuts, with elegant silhouettes and premier fabrics in a variety of color palettes. The minimalist yet sophisticated styles are emphasized with little decoration. Calvin Klein has been able to keep men of all ages stylish with simple and elegant clothes.
The Myer Slim Fit tuxedo package from MyNewTux includes:
- Trouser
- Shirt
- Tie
- Cummerbund
- Studs and Cufflinks
- Squared pockets
- Garment Bag
With a variety of popular sizes, colors, and options the complete package is sold for only $275. The retail price of the Myer Slim Fit tuxedo is $895 and most retailers are selling for $349, you are saving $620 with the MyNewTux package.
MyNewTux is dedicated to giving you the best price possible on the Tuxedo Formal Wear, Wedding Tuxedos and Designer Tuxedos available. MyNewTux provides everything from the Tuxedo shirt and cufflinks, all the way down to the patent upper shoes. The owner of MyNewTux, Mike Shihadeh commented, “When you buy from us you can be sure you are getting the best tuxedos, tuxedo accessories at the best sale price”.
The fabric is a Super 130′s Luxury Wool and the tuxedo coat is a 2-button notch tuxedo jacket, with satin lapels, single-breasted, convertible flap hip pockets, side vents, 4-button vented sleeves, silver/black striped viscose inside body and sleeve lining, and 3 inside coat pockets including lower pocket. The matching trousers are plain front, 100% cotton with CK inside waist band for reinforcement, 2 side pockets and 2 besom back pockets with buttons. The package ships in 1 – 2 business days.
You can visit MyNewTux at http://www.mynewtux.com or contact them by phone toll free at (888) 639-8891
About Sam Michaels Men’s Wear
Sam Michaels Men’s Wear (http://www.sammichaels.com) is a family owned business with many years in fine men’s apparel and tuxedo formal wear sales for your wedding, prom, black tie gathering, or any other fashion event. Their attention to detail, prompt service, and dedication to customer satisfaction has earned them the loyalty of many customers. Whether you purchase a full Tuxedo Package, or just a set of Tuxedo Studs, Sam Michaels Men’s Wear takes great pride in providing high fashion products and service. With a large selection of classic, designer, and brand name tuxedo formal wear and other apparel to choose from.
Sam Michaels Men’s Wear also operates MyNewTux.com at http://www.mynewtux.com and the company is launching a new men’s wear website that will cover all men’s wear product types at http://www.ambassadormenswear.com later this year.
By Internet Marketing Experts
CheckItOutUpFront is the biggest thing to come along since online industrial auction items are not easily returned
August 1, 2012 – If you are interested in a piece of equipment being sold by an industrial auction site, how do you know if it still works? If you are interested in an armoire being sold by an art & antiques auction site, does a thumbnail photo tell you all you need to know about its condition? If you are in Orlando and thinking of buying a Corvette from someone in Seattle, are you going to fly out yourself and check it out before you buy? If you are having a home remodeled and need to have the progress checked out, can you be onsite often enough to make sure it is being done correctly?
A new website, http://www.checkitoutupfront.com , has been created to answer these questions. The site will bring together online buyers who are physically separated from goods they are considering purchasing with agents who can “check it out” for them.
The site targets buyers in these categories:
- Industrial Equipment Auctions
- Art & Antiques Auctions
- Auto Auctions
- Private sales
- Real Estate Auctions
- Private Sales and Rentals
But the site is also set up to help people who are considering an online transaction and need to have an item “checked out” upfront, such as vacation properties and timeshares, personal property and collectibles, even pets.
Checkitoutupfront.com can become an important source of income for professional appraisers, freelance consultants or students. Since the site will aggregate requests from all over the world, opportunities will exist to check out, and report on, an auction for dozens potential buyers in one visit. For example, a qualified Service Provider may be able to find 30 shoppers on Checkitoutupfront.com and charge each $100 to check out a large auction.
Checkitoutupfront.com is now actively encouraging those who have experience and expertise in these areas to visit the site to register. Potential service providers need to complete a short application, listing their credentials and experience in their field. Later on, buyers all over the world will be invited to post requests for service, detailing what they need to have checked out, where it is located and what information they need to help with their purchase decision. Checkitoutupfront.com will then notify potential service providers to respond to the request for service.
The two parties use the site to agree on the services to be performed and the price to be paid. The purchaser needs to establish contact with the seller to assure that the provider has access to the item to be checked out. The agent, or service provider, then checks out the item, files a report on Checkitoutupfront.com, and payment is transacted on the site. For privacy purposes, the purchaser and service provider remain anonymous to each other.
We invite inspectors and appraisers to visit http://www.checkitoutupfront.com to become inspection Bloodhounds for the online auction industry.
By Internet Marketing Experts
Fisker Automotive to launch first franchise outlet in Penske Automotive Group’s Scottsdale, Arizona showroom.
Scottsdale, AZ – June 12, 2012: Fisker Automotive, the leading manufacturer of luxury Electric Vehicles with extended range, is joining forces with Penske Automotive Group, a leading international auto retailer, to market and service Fisker cars in Arizona and the surrounding region.
Penske Automotive Group (NYSE: PAG, http://www.penskeautomotive.com ), a subsidiary of the Penske Corporation founded and chaired by Roger Penske, will operate the new franchise outlet: Fisker of Scottsdale (http://www.fiskerscottsdale.com ).
The addition of the new Scottsdale, Arizona outlet will bring the number of independent retail showrooms in the US, Canada and Europe serving Fisker (http://www.fiskerautomotive.com ) to 80 locations. Of that total, Fisker’s award-winning Karma model is sold through 48 outlets in North America alone, and will soon be distributed for the first time in China and the Middle East following new retail agreements in both regions.
Fisker Automotive executives welcomed the partnership with Penske Automotive Group, a proven and well-resourced auto retail group with 336 retail automotive franchises representing 42 different brands and 29 collision repair centers.
“Penske Automotive Group is one of the most respected and successful auto retail companies in the world,” said Matthew Malfitano, Director of North American Operations at Fisker Automotive. “Their support speaks volumes about Fisker’s market potential. Fisker is proud to be part of the Penske team and we look forward to a fruitful relationship.”
Dave Wallace, Penske Automotive Group Arizona’s Area Vice President, said, “Penske Automotive Group is excited to have Fisker of Arizona as the exclusive Fisker retailer in the region. Our research shows there is strong demand for clean, energy-efficient luxury cars. Fisker will make a fine addition to Penske’s portfolio of premium brands.”
Fisker Automotive created the luxury EV segment with the Karma, the world’s first luxury Electric Vehicle with extended range (EVer™). The Karma’s unique EVer™ powertrain combines the power and efficiency of a pure electric car with the range and freedom of a traditional car, giving drivers the option to either plug-in or fill-up.
As well as having 403 horsepower and nearly 1,000 lb/ft of torque, the dramatically styled Karma sedan also gets more than twice the economy (54 MPGe) and creates about half the emissions (169g CO2/mi) of competitive luxury cars, according to the U.S. Environmental Protection Agency (EPA). U.S. pricing starts at $103,000, not including a $7,500 federal income tax credit and other local incentives.
The Fisker Karma was named Luxury Car of the Year by Top Gear magazine, and Automobile magazine’s Design of the Year. It was also one of TIME magazine’s 50 Best Inventions of 2011, and received a Silver Edison Award for innovation.
Fisker appeals to eco-minded luxury buyers by offering cars with a unique blend of world-class design and performance, industry-leading economy and the lowest emissions of nearly any production car. Dramatic lines inspired by nature, the world’s largest and most powerful solar glass panel roof on a car and 22-inch wheels distinguish the Fisker Karma from anything else on the road. In line with Fisker’s eco-conscious brand values, the Karma can be driven emission-free, features reclaimed wood trim, and is available with high-grade textile upholstery made from recycled materials.
The latest Fisker Automotive showroom, located at 6855 East McDowell in Scottsdale, Arizona. You can reach the showroom by telephone at +1-480-421-7300 or on the web at http://www.fiskerscottsdale.com.
About Fisker Automotive, Inc.
Fisker Automotive is an American car company, founded in 2007, committed to producing electric vehicles with extended range (EVer) that deliver Uncompromised Responsible Luxury™. The Fisker Karma Sedan is the world’s first premium electric plug-in hybrid representing the company’s firm belief that environmentally conscious cars need not sacrifice passion, style, or performance. Fisker Automotive is a global company that is redefining luxury for the modern sports car buyer. For more information on the brand and the Fisker Karma sedan, please go to http://www.fiskerautomotive.com .
About Penske Automotive Group
Penske Automotive Group, Inc., (http://www.penskeautomotive.com) headquartered in Bloomfield Hills, Michigan, operates 336 retail automotive franchises, representing 42 different brands and 29 collision repair centers. Penske Automotive, which sells new and previously owned vehicles, finance and insurance products and replacement parts, and offers maintenance and repair services on all brands it represents, has 169 franchises in 17 states and Puerto Rico and 166 franchises located outside the United States, primarily in the United Kingdom. Penske Automotive is a member of the Fortune 500 and Russell 2000 and has approximately 16,000 employees.
By Internet Marketing Experts
CheckItOutUpFront could be the biggest thing to come along since online selling itself especially for high-ticket items not easily returned
June 4, 2012 – A new website, http://www.checkitoutupfront.com, will provide “eyes and ears” locally for buyers who cannot physically, check out an item themselves for online purchases. This is particularly true with large commercial products for business-to-business online auctions and transactions.
Originally, in the early days of e-commerce, purchasers held back due to concerns about the security of their credit card information. Now, especially for high-ticket items not easily returned, they are holding back because they just cannot be sure what they are getting.
“I look at the industrial auction sites all the time and the deals look fantastic,” says the CEO of a start-up biopharmaceutical company in Santa Clara CA. “But then I get the equipment and the controller box is missing. Since the sales are ‘as is’ condition, I’m out all the money I spent on the equipment and on the packing and shipping.”
CheckItOutUpFront will target buyers in four primary categories: industrial equipment auctions, art & antiques auctions, auto auctions and private sales, and real estate auctions, private sales and rentals. The site is also set up to help people who are considering an online transaction and need to have an item “checked out” upfront, such as vacation properties and timeshares, personal property and collectibles, even pets.
This website can become an important source of income for professional appraisers, freelance consultants or students. Since the site will aggregate requests from all over the world, opportunities will exist to check out, and report on, an auction for dozens potential buyers in one visit. For example, a qualified Service Provider may be able to find 30 shoppers on CheckItOutUpFront and charge each $100 to check out a large auction.
CheckItOutUpFront is now actively encouraging those who have experience and expertise in these areas to visit the site to register and become “Bloodhounds.” Potential service providers need to complete a short application, listing their credentials and experience in their field. Later on, buyers from all over the world will be invited to post requests for service, detailing what they need to have checked out, where it is located and what information they need to help with their purchase decision. CheckItOutUpFront will then notify potential service providers to respond to the request for service.
The two parties use the site to agree on the services to be performed and the price to be paid. The purchaser needs to establish contact with the seller to assure that the provider has access to the item to be checked out. The agent, or service provider, then checks out the item, files a report on CheckItOutUpFront, and payment is transacted on the site. For privacy purposes, the purchaser and service provider remain anonymous to each other.
We invite inspectors and appraisers to visit http://www.checkitoutupfront.com to become inspection Bloodhounds for the online auction industry.
By Internet Marketing Experts
The Insults Live Wallpaper, an interactive and customizable live wallpaper that insults you on your Android mobile phone
May 24, 2012 (Ann Arbor, MI): Tabus Nine Computing (www.tabusnine.com), a mobile application developer for the Android operating system, has announced a new live wallpaper for Android devices. The live wallpaper, the Insults Live Wallpaper, draws from a large database of insults, both modern insults and Shakespearean, to undermine your self-esteem.
“The Insults Live Wallpaper was distributed for free with ad support,” said Austin Mueller and Ben Oztalay, co-owners of Tabus Nine, “The wallpaper features four different display modes, which each allow the user to customize the style in which they are insulted”.
The main Display Mode, “Drifting”, displays the insult in the color of your choice, while the last few words of the insult float by in the background for emphasis.
The other three Display Modes feature customization of text size and font. The Display Mode “Normal” displays the insult in your choice of color. The Display Mode “Flashing” displays the insult in randomly flashing colors. Lastly, the Display Mode “Obnoxious” displays the insult in flashing colors while randomly capitalizing the letters.
If the user enables interaction by touch, a new insult will be picked from the database and displayed where the screen was touched. However, the placement of the insult is fixed in the “Drifting” Display Mode. Otherwise, a new insult will be waiting for the user whenever the Live Wallpaper can’t be seen.
“It’s definitely meant to be a funny wallpaper,” the developers were sure to clarify, “We have no intentions of personally insulting our users, and all of the insults are clean. We haven’t seen anything else like it out there, so we thought we would put it together in a way that looks good, then offer it to our users for free.”
The Insults Live Wallpaper can be downloaded for free from Google Play here or visit LiveWallPapers.org.
About Tabus Nine
Tabus Nine Computing was founded in 2011 to create Android applications, as well as perform artificial intelligence research by Austin Mueller and Ben Oztalay. Both company founders are Computer Science and Engineering majors at the University of Michigan in Ann Arbor, Michigan. You can connect with them through various social communities at:
Facebook: www.facebook.com/TabusNineComputing
Twitter: http://twitter.com/#!/TabusNine
Google+: https://plus.google.com/b/111130699011280790755/
By Internet Marketing Experts
Students walk away with over $21,000 in scholarships and awards
TROY, MI, May 21, 2012 – The Detroit Auto Dealers Association (DADA) hosted the annual Courageous Persuaders Awards Celebration, at which high school students who took a stand against underage drinking won $21,250 in scholarships and awards. The event, which took place on Tuesday, May 15 at the Auburn Hills Marriott Centerpoint in Auburn Hills, Mich. was hosted by renowned Detroit television personality Huel Perkins, anchor at WJBK FOX2.
The DADA is the primary sponsor and administrator of the Courageous Persuaders program, which is facilitated through the DADA Education Foundation. “In my second year of participation in this event, I continue to be amazed and inspired by these talented young people,” said Bob Shuman, DADA President. “They are certainly making a difference with this program, and it’s clear that they will continue to make a difference as they continue through life.”
The competition, now in its 12th year, encourages high school students to create 30-second television commercials warning middle school students about the dangers of drinking alcohol. The contest drew 1,026 participants who submitted 627 video entries, which included thousands of students from schools throughout the U.S. and beyond.
Two new awards were added this year, the Michelin Award, sponsored by Michelin, and the State Farm Fan Favorite Award from State Farm, selected by Courageous Persuaders fans from the Courageous Persuaders YouTube site. The winner was selected from among the 60 finalists, and the prize is awarded to the school where the video originated. The videos were viewed over 100,000 times.
Student scholarships and award winners:
- Grand Prize, $3,000 – “Chloe and Kole’s Car Adventure” by Chelsea and Camryn Washington, Washington Home School, Southfield, Mich.
- First Place, $1,500 – “New Product Infomercial – NO” by Grant Ogden, Eisenhower High School, Shelby Township, Mich.
- Second Place, $1,000 – “Real Fun” by Robert Marrocco, Eisenhower High School, Shelby Township, Mich.
- Third Place, $500 – “is it Really Worth It” by Tess Tuckerman, Lenawee ISD TECH Center, Adrian, Mich.
In addition, special sponsored awards were presented to the following:
- Lindsey Renee Cianciolo Family Memorial Scholarship $3,000 – two $1,500 Michigan based scholarship winners: “Be Very Afraid” by Adam Atallah, Adam Bialeki, Utica Center for Science and Industry, Sterling Heights, Mich., and “You Choose Your Future” by Anna Dodd, Nicole Trudeau, Jake Tholen, Casey Haggerty, Howell High School, Howell, Mich.
- DADA Award, $2,000 – contributed by the Detroit Auto Dealers Association: “Stay Alive” by Marissa Hastings, Forest Hills Eastern High School, Ada, Mich.
- Michelin Award, $2,000 – “Some Things Can’t Be Changed” by Blake Grigsby, Neuqua Valley High School, Naperville, Ill.
- Adcraft Club of Detroit Award, $2,000 – presented to the commercial that conveyed factual information about the dangers of alcohol use in the most persuasive and creative manner: “There Are No Second Chances” by Daniel Cooper, West Bloomfield High School, West Bloomfield, Mich.
- State Farm Award, $1,000 – chosen based on the commercial’s effectiveness on the dangers and consequences of underage drinking and automobile usage: “Numbers” by Ashley Bartreau, Lake Orion High School, Lake Orion, Mich.
- College for Creative Studies Award, a $250 Award and a portfolio or reel review – “Hands” by Nikita Mungarwadi, Clarenceville High School, Livonia, Mich.
- Wall Street Journal Award, $2,000 – chosen by the Wall Street Journal staff from among the most persuasive commercials, as judged by middle school students: “Regret” by Dylan Malburg, Forest Hills Northern High School, Grand Rapids, Mich.
- Wall Street Journal Courageous Leader Award – presented to a special teacher for his or her extraordinary contribution to the Courageous Persuaders program: John Bain of Union City High School, Union City, Mich.
- State Farm Fan Favorite Award, $2,500 to the winning school – “Regret” from Forest Hills Northern High School, Grand Rapids, Mich.
The Courageous Persuaders program was created in 2000 by retired Oakland County District Judge Michael A. Martone and John Barczyk, a local McCann-Erickson advertising executive (retired). In 2007, the DADA became the primary sponsor and administrator of the Courageous Persuaders program through its DADA Education Foundation. This year’s entries continued to be strong, drawing from 41 states, Armed Forces Africa, Armed Forces Pacific and two Canadian Provinces, demonstrating the continued interest in the program.
In addition to the scholarship, the grand prize-winning student receives the opportunity to participate in a professional editing session to make the video broadcast ready. The commercial will be broadcast on the Courageous Persuaders Web site, on television, and will be televised in branches of the Michigan Secretary of State’s Office. For information, and to view the winning videos, go to http://www.courageouspersuaders.com .
About the DADA Education Foundation
The mission of the DADA Education Foundation is to promote excellence in education through quality programs and leadership.
About Detroit Auto Dealers Association (DADA)
The DADA was founded in 1907 by 17 local car dealers, and has grown to more than 220 member car and truck dealers who donate their time and resources to a host of community activities. Currently, the DADA members collectively employ more than 16,500 people. Many members participate in the NAIAS, LLC, which is responsible for the production of the North American International Auto Show (NAIAS). To find out more about Detroit Auto Dealers Association, visit www.dada.org. To find out more about the NAIAS, visit www.naias.com.
Contact: Sandy Herp, Tel: (248) 283-5138, sherp@dada.org
Source: The Detroit Auto Dealers Association
Distributed by: Smartfinds Internet Marketing
By Internet Marketing Experts
Google has posted 53 changes that effect search results to help improve and increase the quality of the websites, local listings in the search results. What is amazing about the implemented algorithm changes is that they are on the heels of two Panda updates that happened over a week and a Penguin update (I feel like I’m at the zoo!).
In case you’re wondering what these zoo animals are all about.
- Penguin Algorithm Update is about catching people who spam Google’s search results or purposely do things to rank better that are against Google’s publisher’s guidelines.
- Panda Algorithm Update(s) are about targeting low quality website’s attempting to get ranked.
Many of these changes were implemented later in April and we will not know the complete effects on rankings and search engine optimization until we interpret measurement tools like Google Analytics, Google Webmaster Tools, Internet Metrics, and Search Engine Ranking Position (SERP) reports for Keywords.
Here are the highlights of these changes. We encourage you to read through the full list of changes at Google’s official search blog.
http://insidesearch.blogspot.com/2012/05/search-quality-highlights-53-changes.html
Base Index and Index Tier
- Perhaps the biggest news is that Google has increased the size of its base index — the collection of web pages and documents it can show as search results — by 15 percent along with adding a new index tier, which Google comments, “We keep our index in tiers where different documents are indexed at different rates depending on how relevant they are likely to be to users.”
How Web Pages are Ranked and Search Results
- Improvements to how search terms are scored in ranking.
- Keyword stuffing classifier improvement related to web pages that keep finding innovative ways of stuffing keywords.
- More authoritative search results based on the relevancy of content on a web page.
- More domain diversity, which means less results from the same domain name.
Geographic Local Search Updates
These types of algorithm changes don’t happen without a change for local search results, which have been appearing before national results for the past few years.
- Improvements to local navigational searches, which Google state “we are more likely to rank the local navigational homepages in the top position, even in cases where the navigational page does not mention the location.”
The issue here goes back to businesses with local presence (meaning all businesses since all business is local) are not doing a good job engaging in Geographic Web Marketing. This includes both national companies with multiple locations.
Instead of the company determining under what circumstances their website or local listing will show, Google is going to attempt to make that decision for the business. This cannot be a very good change in the long run for businesses. Rather they need to engage in local web marketing.
- Country identification for web pages. This change extends the granularity to the page level for sites that host user generated content (e.g. social communities and forums), meaning that some pages on a particular site can be considered relevant to Germany, while others might be considered relevant to Italy.
Some Miscellaneous Updates
- Three changes implements related to freshness — fresh results and freshness signals, and one that ignores fresh content if it’s deemed low quality.
- A change that Google says will help it show more informative/concise titles in its search results. This could have an impact on the per page optimization work on your web pages.
- Improvements in how Google uses previous search activity to determine your intent as you continue to search.
Certainly if you read through the entire list of changes and then also walk through the zoo to learn more about Penguins and Pandas, you will feel a bit overwhelmed.
The interpretation of multiple data points and the effects they will have on a business is something that is part of the marketing process performed by a professional web marketing agency. This is about interpreting the information, determining the analysis of the results and implementing changes to the strategy
Article Contact
Melih Oztalay, CEO
Smartfinds Internet Marketing
Direct: (248) 568.2241
melih@smartfindsmarketing.com
330 East Maple Road #503, Birmingham, MI 48009
http://www.smartfindsmarketing.com
http://www.smartfindsgeographicmarketing.com
By Internet Marketing Experts
Free Webinar will present proactive approaches to managing Customer Ratings and Reviews
May 7, 2012 (Birmingham, MI/Houston, TX): Melih Oztalay, CEO of Smartfinds Internet Marketing (http://www.smartfindsgeographicmarketing.com) and Paul Segreto, CEO of franchisEssentials (http://www.FMDpro.com), will present a webinar discussing Customer Ratings and Review Management for businesses. Interested parties can register at https://www3.gotomeeting.com/register/875579678 for the May 22, 2012 one hour free webinar.
6 in 10 consumers make their buying decisions based on the experiences from your customers who have posted their ratings about your business and their reviews about the experience they have with your staff, products and services.
In addition search engines are and will be basing their decision to rank a local business listing or website based on the star ratings, which are quantitative and make for a easy mathematical equation.
How does a business manage this very overwhelming problem when there are over 200+ websites and databases in geographic marketing for local business listings for consumers to post their ratings and reviews?
Smartfinds Internet Marketing (http://www.smartfindsgeographicmarketing.com), an Internet Marketing pioneer for more than 20 years and leader in web marketing including Geographic Web Marketing and Local Web Marketing, will present the issue and solutions by Melih Oztalay, CEO of SmartFinds Internet Marketing.
“As a web marketing agency working in an ever changing environment of web technologies and requirements, we have to find solutions that will support businesses not only in their search engine rankings, but also in their online reputation.” said Melih Oztalay, Smartfinds CEO.
franchisEssentials (http://www.FMDpro.com) CEO, Paul Segreto, and Founder at both the FranchisEssentials Media Group and FranSummit, brings unique perspective, entrepreneurial spirit and extensive industry experience to franchise management, marketing and development. For over twenty years he has exclusively served the franchise industry as consultant and coach, senior-level corporate executive, advocate, multi-unit franchisee and area developer.
“We have been experiencing growing concerns over customer ratings and reviews over the past 5 years, since they were first introduced to the internet community by franchise owners.” said Paul Segreto, franchisEssentials CEO.
The webinar event will be recorded and available for download after the event for all registrants. While we will have a focus on franchise owners, businesses in general are invited to learn more about the proactive approaches to managing customer ratings and reviews. The idea of passively waiting for customers to control your businesses online reputation is no longer an option.
You can register and learn more at https://www3.gotomeeting.com/register/875579678.
About Smartfinds Internet Marketing
The most critical element of SmartFinds Internet Marketing services is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business. Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way to insure business growth and revenue generation. Some of SmartFinds’ clients have included ComForcare Home Care, Delphi, Flagstar Bank, Guardian Industries, McCann Erickson, Penske Automotive Group, Soave Enterprises, Wendy’s, Ziebart and others. You can learn more about SmartFinds at http://www.smartfindsmarketing.com and their Geographic Marketing website at http://www.smartfindsgeographicmarketing.com
About franchisEssentials
Dedicated to franchise success at all levels, franchisEssentials CEO, Paul Segreto consults with founders and franchise executives of start-up and emerging franchise concepts, current franchisees experiencing difficult challenges in their daily operations, and with independent small business owners discovering franchising as a business expansion strategy or income diversification plan.
Understanding the franchise sales process from lead generation through franchise award, and the importance of forming an interdependent relationship between franchisee and franchisor, Paul has successfully developed and executed marketing and development strategies for franchisors across a variety of franchise segments. As franchise candidates and consumers have become more sophisticated and technologically advanced, Paul has embraced social technology and social media marketing, and has identified both as essential to future franchise growth at all levels.
Filed under:
Blogroll,
Education,
eLetters,
Franchise Business Marketing,
Franchise Marketing,
General,
Geo-Marketing,
Geographic Marketing,
Google Places,
Internet Marketing,
Local Business Listings,
Search Engines
