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Why Finding A Skilled Personal Injury Attorney Makes All The Difference
Single Mom Finds Bad Personal Injury Attorney And Goes Bankrupt
Stephanie had been in a devastating car accident, which would eventually require a back fusion and leg surgery. She thought she found a good attorney after learning that her brother had a friend that was a personal injury attorney. She had never been in a lawsuit, but now that she lost her job and couldn’t find work due to her injury, getting a good outcome on her case would help create a stable home for herself and her two young children. Stephanie’s brother told her that she could trust his friend. Since trust meant everything to her, she hired her brother’s personal injury attorney friend who, after meeting him, ended up being a really nice guy. The personal injury lawsuit seemed to take forever, and after two years of waiting, she finally got an offer from the at fault parties insurance company for $617,000. She wasn’t sure what to do so she consulted with her personal injury attorney who advised her to go to trial since he felt that her case was worth double that amount. Stephanie took his advice and after a five-day trial the jury’s verdict was just under $100,000. That wasn’t even enough to pay for her medical bills. Her debts had grown to large amounts since she hadn’t worked in over two years. After her attorney negotiated her medical bills down she only walked away with $1,479. Stephanie and her two kids moved in with her mother and she had no choice but to file for bankruptcy. Where did Stephanie go wrong? Could she have done anything different? Let’s evaluate each question separately.
Where did Stephanie go wrong?
While Stephanie trusted and liked this person, which is clearly important, she really had no knowledge or information of her personal injury attorney’s ability. Although her brother’s friend was trustworthy, he wasn’t a sophisticated strategic thinker and had limited trial experience.
Could she have done anything different?
Stephanie should have done her homework to find out what her personal injury attorney’s capacity and skill level were before she hired him. How could she have done this?
- View public court records online to find out what her personal injury attorney’s track record was. Find out how many times in the past five years he had been to trial. Find out what types of verdicts did he obtained. If he rarely went to trial, she should have asked him why?
- She could have located a successful businessperson (friend or otherwise) to help her sort out her attorney or make a recommendation. Her brother isn’t a businessperson and has no real experience or aptitude for evaluating attorneys. Successful business people are usually successful because they have a special aptitude for sorting people out and projecting their behavior forward. They usually have extensive experience working with attorneys and know what attributes to look for.
- Use a Lawyer Referral Service. Their services range from self service which allow you to use their database online and you never speak with a live person to full service which include speaking with a specialist, who will learn the nuances of your case and introduce you to a qualified personal injury attorney after researching and carefully considering your matter. One, free of charge, full service company that we recommend is Lawyer Locator. They have expert resources and have evaluated thousands of lawsuits, which makes them savvy at sorting out personal injury attorneys. If you’d like to contact them, they’re located at 8711 E. Pinnacle Peak Rd. #315 Scottsdale, AZ 85255 and can be reached by calling 800-220-0114 or visit them online at lawyerlocator.biz.
Finding A Quality Personal Injury Attorney Keeps You From Being A Victim Again
How you can find the best personal injury attorney to achieve maximum results
Finding and hiring the right personal injury attorney is the single most important decision you can make on your case. Your search in your time of essential need can be overwhelming. Many different questions need to be answered in a short period of time and they include:
- Should you find your personal injury attorney from an ad you saw on TV, heard on the radio, and/or saw their billboard?
- Are they just skilled at marketing and haven’t looked at a case within the past ten years?
- Are they ethical?
- Will they keep you informed throughout your case, which can usually ranges from one to three years?
- Do they make decisions that end up costing you thousands or hundreds of thousands of dollars because they do not have the resources or capacity to go the distance on your behalf and take your own needs into account?
- If your family member provided you with a referral, are you certain that they know how to assess the skill and capacity of an attorney?
- Even if you find that their attorney handled their case well, how do you know if your case is more complex than theirs and it is beyond their personal injury attorney’s skill set?
Unfortunately, once you choose your personal injury attorney, if you find out later that they are not what you hoped, changing direction can be difficult as well as stressful. Mistakes can be made that are irreversible. Finding a quality personal injury attorney upfront will increase your chances that your case will move forward quickly while maximizing your award. Below is a list of things that have gone bad for previous personal injury victims that hired the wrong personal injury attorney. This list has been provided so you can be on guard to make sure these things don’t happen to you:
- Attorney and firm rarely returns their phone calls
- Not responding to their emails
- Not informing them of what’s happening on their case
- Feeling like they are not cared about as a client and firm/lawyer only care about themselves
- Good attitude prior to signing attorney retainer agreement but after execution they noticed a shift in the opposite direction
- Not properly preparing them prior to their plaintiff deposition
- Finding out that their attorney was not an expert in the area of law that they hired him/her for and many important angles of their case were overlooked
- Their personal injury attorney didn’t provide direction, forcing them to make strategic decisions
To make sure you locate the best personal injury attorney, one option is to do extensive research yourself. If you’d rather spend your time doing other things, there are online lawyer referral services that can provide you with a solid personal injury attorney recommendation. The level of service they offer varies widely. One service that we recommend is Lawyer Locator. They research, contact, and sort out different attorneys on your behalf and provide you with a carefully selected referral based on your specific case type and circumstance and truly seem to care – and most importantly, it’s free. They have been involved in thousands of cases and have seen and firsthand what attributes an attorney must possess to keep you happy throughout your pending lawsuit while maximizing your case value. Lawyer Locator is located at 8711 E. Pinnacle Peak Rd. #315 Scottsdale, AZ 85255 and can be reached by calling 800-220-0114 or visit lawyerlocator.biz.
Home care or elderly care services are often provided by close family members such as siblings, children, parents and spouses. Whether you are offering home care for your mother or father or they are caring for you, family is always somewhere you can turn for love and support.
Today, sons and daughters celebrate their mothers and fathers in all kinds of ways. Here are a few ideas to celebrate mom and pop throughout the year:
- Give the gift of a good meal. If your mom and dad live nearby, take them out to brunch or dinner. If they prefer to stay at home, or have difficulty going out for a dinner, make them a special meal while they relax.
- Say thank you. If your parents live far away, give them a call to let them know how much you appreciate them or even go see them for a weekend visit.
- Tell your parents what they mean to you. Write your own card to give to your dad or mom. Using your own words is more personal and meaningful than a store-bought one, and you can customize it to tell him or her just how important they are to you.
One of the best ways you can honor your mother or father is to listen to them, support them, and share your love and gratitude on a consistent basis. Perhaps they could use some help around the house, would appreciate a visit or call, or would like to go out for a treat or an activity. No matter what you do, the important part is that you care.
If you provide home care for an aging parent, you have the benefit of being nearby to help as needed. If your loved one needs assistance when you can’t be there or if you live at a distance, you can give the gift of home care or elderly care services by hiring professional care providers such as ComForcare Home Care to help your loved one with the challenges of managing daily personal care and household tasks.
ComForcare is a premier provider of private-duty home care services to people of all ages with offices conveniently located nationwide. Each location helps make life easier for those coping with a chronic medical condition, recovering from an illness or injury, or dealing with the challenges of aging – in the comfort of their own home. ComForcare offers elderly care services including personal care, homemaking, transportation, companionship and family respite services to improve the quality of life and level of independence for every individual and family receiving its services. Each ComForcare office is independently owned and operated.
ComForcare Home Care
2510 Telegraph Road, Suite 100
Bloomfield Hills, MI 48302
GREENSBORO, NC, June 1, 2012 – ComForcare Home Care Services today announced that it has been recognized with Home Care Pulse’s “Best of Home Care” distinction. Awarded to the top 25% of agencies in client and employee satisfaction scores from Home Care Pulse, ComForcare Home Care is now ranked among a select few of the best agencies in the country.
“We know that sometimes it is difficult to make care decisions when you don’t have specific experience with an agency. It was our goal to provide families with the ability to make an informed decision, have tangible ways to measure quality and help them find a comfort level when choosing an agency to work with,” commented Aaron Marcum, founder of Home Care Pulse.
Home Care Pulse, a company which measures client and employee satisfaction, created the award to identify those agencies in the private duty home care space that demonstrated a passion for client and employee satisfaction. Home Care Pulse believes that honoring such companies can both educate and help families to make better care decisions for their aging loved ones.
“We chose Home Care Pulse to survey all of our clients and employees about our level of performance and responsiveness to market demands and needs,” says Richard Bober, owner of ComForcare Home Care Services in Greensboro, NC. “With this information, we have learned to make improvements and adjustments to our operations. Our goal is to be the premiere provider of in-home/non-medical services in the greater Guilford County area,” continues Mr. Bober. “The best method to do this is by surveying our clients and employees with a third party agency; and that’s what Home Care Pulse follows through on.”
The selection process for the “Best of Home Care” includes the evaluation of client and employee satisfaction in areas such as agency training, communication, overall quality of care, caregiver performance, caregiver morale, response to problems and recommendation of services to name a few.
“We want to congratulate ComForcare Home Care of Greensboro, NC for winning the “Best of Home Care” award and commend their commitment to placing high priority on client and employee satisfaction,” concluded Marcum.
To find out more about the “Best of Home Care” award or Home Care Pulse, please visit http://www.thetriad.comforcare.com.
About Home Care Pulse
Home Care Pulse was launched in 2008 and is a company specializing in measuring and benchmarking client and employee satisfaction for private duty home care agencies. Recently Home Care Pulse conducted the largest study ever performed on behalf of the private duty industry. Home Care Pulse helps agencies promote and drive business, improve service quality and increase employee loyalty. Visit http://thetriad.comforcare.com for more information.
About ComForcare Home Care
ComForcare Home Care Services is a provider of in-home/non-medical services and was founded in 2009. Its mission is to help people maintain their independence and quality of life in a their home setting in a dignified manner. Further information can be found at http://www.comforcare.com.
Google has posted 53 changes that effect search results to help improve and increase the quality of the websites, local listings in the search results. What is amazing about the implemented algorithm changes is that they are on the heels of two Panda updates that happened over a week and a Penguin update (I feel like I’m at the zoo!).
In case you’re wondering what these zoo animals are all about.
- Penguin Algorithm Update is about catching people who spam Google’s search results or purposely do things to rank better that are against Google’s publisher’s guidelines.
- Panda Algorithm Update(s) are about targeting low quality website’s attempting to get ranked.
Many of these changes were implemented later in April and we will not know the complete effects on rankings and search engine optimization until we interpret measurement tools like Google Analytics, Google Webmaster Tools, Internet Metrics, and Search Engine Ranking Position (SERP) reports for Keywords.
Here are the highlights of these changes. We encourage you to read through the full list of changes at Google’s official search blog.
Base Index and Index Tier
- Perhaps the biggest news is that Google has increased the size of its base index — the collection of web pages and documents it can show as search results — by 15 percent along with adding a new index tier, which Google comments, “We keep our index in tiers where different documents are indexed at different rates depending on how relevant they are likely to be to users.”
How Web Pages are Ranked and Search Results
- Improvements to how search terms are scored in ranking.
- Keyword stuffing classifier improvement related to web pages that keep finding innovative ways of stuffing keywords.
- More authoritative search results based on the relevancy of content on a web page.
- More domain diversity, which means less results from the same domain name.
Geographic Local Search Updates
These types of algorithm changes don’t happen without a change for local search results, which have been appearing before national results for the past few years.
- Improvements to local navigational searches, which Google state “we are more likely to rank the local navigational homepages in the top position, even in cases where the navigational page does not mention the location.”
The issue here goes back to businesses with local presence (meaning all businesses since all business is local) are not doing a good job engaging in Geographic Web Marketing. This includes both national companies with multiple locations.
Instead of the company determining under what circumstances their website or local listing will show, Google is going to attempt to make that decision for the business. This cannot be a very good change in the long run for businesses. Rather they need to engage in local web marketing.
- Country identification for web pages. This change extends the granularity to the page level for sites that host user generated content (e.g. social communities and forums), meaning that some pages on a particular site can be considered relevant to Germany, while others might be considered relevant to Italy.
Some Miscellaneous Updates
- Three changes implements related to freshness — fresh results and freshness signals, and one that ignores fresh content if it’s deemed low quality.
- A change that Google says will help it show more informative/concise titles in its search results. This could have an impact on the per page optimization work on your web pages.
- Improvements in how Google uses previous search activity to determine your intent as you continue to search.
Certainly if you read through the entire list of changes and then also walk through the zoo to learn more about Penguins and Pandas, you will feel a bit overwhelmed.
The interpretation of multiple data points and the effects they will have on a business is something that is part of the marketing process performed by a professional web marketing agency. This is about interpreting the information, determining the analysis of the results and implementing changes to the strategy
Melih Oztalay, CEO
Smartfinds Internet Marketing
Direct: (248) 568.2241
330 East Maple Road #503, Birmingham, MI 48009
Magna Society Elite Award program honors the best of the best among all U.S. Audi dealers, who must meet customer service and business objectives
Scottsdale, Arizona – March 21, 2012 – As a 2011 Magna Society Elite Award winner, Audi North Scottsdale has been recognized as one of 10 elite Audi dealerships in the United States and a leader in a year that saw the premium car brand achieve record nationwide sales of 117,561 vehicles.
The Magna Society Elite Award acknowledges Audi dealers that deliver exceptional customer service, maintain strong sales and demonstrate excellence in all areas of business. This honor is bestowed upon dealerships that exemplify the attention to detail and progressive attributes that distinguish the Audi brand. All of which Audi North Scottsdale was able to achieve in 2011.
Audi established the Magna Society Elite Award to recognize U.S. dealerships that stand out as elite dealerships. To qualify, dealerships must exhibit they are maintaining a solid financial foundation, merit high customer satisfaction scores and show their facilities and staffs represent the progressive Audi culture. These requirements are more than just meeting or exceeding sales targets.
Audi North Scottsdale customer satisfaction can be seen through the Customer Ratings & Reviews at websites like Google Places (over 80) and Dealerrater.com (over 300). Comments amongst many of their customers continually emphasize “Great Dealer” and “Great Service”.
“Premium performance car buyers expect the Audi brand experience to match their high expectations elsewhere,” said Johan de Nysschen, President, Audi of America. “With the Magna Society Elite Award, we celebrate the success of our best dealers to exceed those expectations and delight these discriminating customers.”
The annual Magna Society Elite awards by Audi fits with long-range plans for its franchise partners to make Audi facilities more exclusive. Audi increased its share of the U.S. imported luxury car segment to 9.5% in 2011, based on record annual U.S. sales. The number of dealership locations exclusively selling Audi models increased by the end of 2011 to 153 in the U.S. from 15 exclusive dealerships operating in 1999.
“It is with great pride that we accept this honor. It is a true tribute to the efforts of our team to be named one of the finest Audi dealerships in the country. We strive to be your car company for life.” said Mark Reicks, General Manager, Audi North Scottsdale.
About Audi North Scottsdale
Located in Phoenix, Arizona, Audi North Scottsdale offers a wide selection of new Audi vehicles and certified pre-owned vehicles. They also offer a friendly and experienced sales staff and a professionally trained service team to provide comprehensive vehicle services. As a member of the Penske Automotive Group, they are proud to provide the best in both sales and service assistance. To learn more about Audi North Scottsdale, please visit http://www.audinorthscottsdale.com
Audi North Scottsdale
18088 North Scottsdale Road, Phoenix, AZ 85054
Tel.: +1 (480) 538-4010
I think it is fair to say that Google Plus Project, otherwise known as G+, has exploded onto the web marketing scene in a very short time. Statistics around the web indicate that in the first week, 35% of all new links shared on Twitter were related to the G+ Project.
At first glance everyone seemed to be declaring that the Google G+ Project would be the end of Facebook, Twitter, Linkedin and Skype. I cannot imagine that G+ would have the ability to knock these behemoths down. Certainly not in the short term and long term the other communities fulfill other needs that G+ will not be able to. What I do believe the critics are missing is the effect on web marketing. Perhaps these critics are not web marketers, but more likely either seeking attention through competitive propaganda or have an inability to adopt and adapt to new changes within the Internet industry.
Certainly Google’s G+ Project will eventually change the web marketing world. Since this is Google’s own product, they will prefer social tick marks through the +1 Button over those coming from Twitter, Facebook and social bookmarking. You cannot help but see that this will impact organic search results. Web pages that generate many +1′s will probably populate earlier on Google search results than those websites that do not.
I will avoid detailed discussions related to the features offered through the Google G+ Project in this discussion, which include sharing Photos, Chatting, Hangout, Spark, Huddles, and Instant Uploads. As a web marketer, all of these other features are social community add-ons that mimic the likes of GoToMeeting, Skype, Flickr and others. None of these will necessarily affect web marketing in terms of search results; only make more features available for Google to allow for Adwords advertising on Google web properties versus on the Google Ad Network.
What Is The Need for Google Plus Project?
First and foremost, if we go back many years when Google got it’s start, part of their objective was to be the world’s information source. To that end, any information including communications, are fair game to be pooled under one roof for better accessing, interpretation and availability based on content relevancy. Information from social communities certainly falls into the process of aggregating information and in line with Google’s objectives.
Secondly, a few years ago if you logged into your Google account, you had the option of commenting on web pages in search results. I think it took one comment to realize that nothing we did would have an effect on website rankings, because the comments were only relative for our own account. Now why would I comment on web pages if my comments are not shared with anyone? Exactly! So, the comment we had on our own website is no longer there and the Google Plus Project seems to have replaced this feature more effectively. Now, all comments, ticks, etc. are shared with people in our community. Certainly seems to be more effective for web marketing.
Perhaps not the last reason, but certainly another important reason, would be related to anti-spam. Google has always sought out ways to reduce spam in the search results. So much so, that it has made it more difficult and complicated for businesses to rank legitimate information and websites (this is also known as job security for web marketers!).
Spammers have infiltrated social communities and found ways to get their information indexed through these communities and/or impacted search engine results for their websites. Since most popular social communities are not as good as Google in terms of anti-spam, one would expect Google to take a pro-active role. Content in the project can be better monitored (aka controlled) to minimize spam, fraud and less reputable websites.
G+ and Web Marketing
The +1 button is available through web search results now and also through other social communities, blogs, etc. A Google +1 button plugin is available for WordPress blogs and eventually, this will be as wide spread as other sharing tools for Twitter, Facebook, Delicious, etc.
Since these “social activities” are taking place on Google, it is hard to imagine that the number of +1 button clicks a given page gets would not have an effect on the organic rankings! Not only is the +1 button included on every post within Google Plus and on content publishers’ websites, but it’s literally sitting next to every single search result that Google returns. Does anyone doubt that this will affect search engine ranking position (SERP) results?!
It would be similar to doubting that star ratings on local business listings won’t affect search engine results that come through the local business listings. Let’s get realistic. As of November 2010, Google was able to marry a website with a local business listing and display average star ratings for a website based on the results in the local business listing. Star ratings are quantitative and therefore mathematical! Still don’t believe this will affect SERP?
If we believe that the number of +1 clicks will affect SERP and also display accordingly to content relevancy to my G+ community, then the more people in my community, the more people I can effect with +1 clicks.
Yes, I realize if we were to hire a bunch of people from a third world nation for 50 cents per hour clicking away at our client or our own websites, we could affect SERP, but let’s move away from that thought for a moment because that loop hole could get closed very quickly based on geographic IP addressing.
However, it does mean that the more people you have in your G+ community, the more people you can impact. Rather than thinking about third world nations clicking away, think about indiscriminately creating the largest community you can possibly think of using– every community you already belong to, every email address you have, every connection you can get your hands on. Now that may have a much bigger impact for anything you +1!
Early Adoption and Adapting To Change
Once again, the Internet shows how quickly a technology can enter the market and how rapidly people will migrate to it. Early adoption is the name of the game in the world of Internet technologies. Adapting to the changes in the industry is a must and everyone else will be left behind. If the past 20 years has not shown us that businesses need to jump on board sooner rather than later, then you will undoubtedly be left behind.
The G+ user population will grow extremely fast, given the interest, Google’s reach and resources, and the need businesses have for their website’s SERP. Perhaps this will become the “Facebook for Business”!
It will be interesting to learn how well businesses will be able to keep up with all of the changes, given the growing “to do” list. G+ on the short term will add a host of additional “to do’s” and the number of marketing outlets to manage. G+ will also be too important to ignore.
Melih Oztalay, CEO
Smartfinds Internet Marketing
Direct: (248) 568.2241
330 East Maple Road #503, Birmingham, MI 48009
No doubt by now you would have heard of the black hat search engine optimization (SEO) tactics JC Penny’s pursued in order to be ranked well for various search terms particularly in planning for the 2010 holiday season. The news was uncovered by the New York Times in quite a bit of detail.
Their investigation found thousands of unrelated web sites in the retail industry were linking JCPenny.com. The process was done by linking very specific keywords and based on the detail of these links someone planned this process. While JC Penny’s SEO company was apparently fired for this incident, I find it difficult to believe that someone at JC Penny would not have known about this strategy.
Let’s start from the beginning and take a look at linking strategies post Google going public in 2004 and serious algorithm changes that took place in 2005 and beyond. There are a number of data points that Google monitors about a website and the individual web pages within the website. Ultimately it is about a web page, not a web site, therefore, any page can become ranked and any page can become an entry point for a visitor. This would then require you to re-think the call to action if your home page is no longer the entry point.
This first begins with how relevant a web page is relative to the search. This would include your Title tag, the meta Description of a page, and the visible text. The three parts have to work together in order to show a certain level of keyword density on a topic. You will notice I did not say anything about meta keywords as those have become less important over the years since companies can hide what they are really about in the meta keywords versus what they are displaying to the rest of the world.
The next major point would be about the web pages importance. This is determined through the number of web pages linking to your website or web pages. The more links the better. At least that was the original thought until website owners decided to buy links cheaply without doing any work. These links have several sub-components including if the site that is linking to you is relevant to your topic and if that web page itself has any importance.
The process of trying to cheat yourself into the top of a Google search is considered “black hat” optimization or SEO. Google has different ways of monitoring this process and is generally successful in locating the problem situations. Although, JC Penny’s situation was not caught until much later. Websites caught in this act are de-listed from Google and need to clean-up their act in order to get back into Google.
The short-term benefits of black hat SEO do not make any sense to the longevity of a business. It is better to focus your attention on developing real links from reputable websites and communities mostly using Content Marketing with articles, news releases, documents (e.g. Powerpoints), Videos, and Social Media. Aside from the obvious benefits of Content Marketing being a credible linking strategy, the benefits for brand reputation, brand credibility and brand awareness include:
• Traffic from Search Engines
• Traffic from Non-Search Engines
• Owning more search results using 3rd Party website where your content is distributed
Linking strategies are labor intensive and take time. This process also requires three types of linking that include:
• Direct Linking to website home page
• Direct Linking using targeted keywords
• Cross Linking distributed content
• Deep Linking inside of your web pages
This is one reason where Pay Per Click advertising using Adwords becomes beneficial in order to generate short term results while the organic results are being executed through content marketing.
While we can continue to talk about JC Penny’s debacle using cheap black hat optimization tricks that has back fired, as well as, linking strategies, let’s focus a little on the New York Times article itself.
You will notice I am not linking to that article in this writing. Frankly, I refuse to! I do not wish to add a link giving that article any further importance on the web because within the article it is linking directly to all the black hat optimization websites. I am sure I could write an article strictly on the ethical linking policies required by major publications, however, we’ll see if we can get the point across in fewer words.
As an owner of a web marketing agency I took the time to read the entire article meticulously to understand what was written. Mind you I have over 17 years Internet experience with two successful companies and my knowledge is quite deep.
What I am surprised at, considering the writer’s newly gained knowledge about linking strategies, is why would the New York Times setup active links to the companies providing such horrible service from this article (meaning coming from nytimes.com domain) and give them any value, benefit, and support?
In this case:
• Page 1 all the links in the last paragraph to black hat optimization link building farms
• Page 2 link to SearchDex who was fired by JC Penny
• Page 3 links to TNX, cookingutensils and Cocaman.ch who are engaged in these black hat linking building schemes
Why would the New York Times support these companies with links to their websites? Are they planning on helping them further with their business by helping their ranking position? Afterall, NYTimes.com, as a domain, has a lot of power and links to websites from NYTimes.com will only help the destination website.
What ethical policies are in place at the New York Times when it comes to linking to a website?
Of course I submitted this question to the New York Times and am currently waiting on a reply, which will be posted here should it ever arrive.
The Internet is a living breathing marketing tool that has no end point. You cannot perform a certain amount of work and expect the work to provide you millions of dollars next week nor will the one time work or expenditure give you longevity. As a business you have to plan on continued web efforts using all facets of web marketing, which is a multi-directional strategy.
Afterall, something that came up in a client meeting recently, “We will stop your optimization efforts when the search engines stop changing algorithms and technologies!” Yeah, that will be the day.
Certainly your time resources are limited and our team can assist with a deep understanding of organic marketing, search engine optimization (SEO), local business marketing, proper adword management, social media and many other Internet marketing strategies. Local Business Listing Optimization Services are provided by SmartFinds Internet Marketing, a Internet Marketing agency.
Do you know if your website is optimized by page or based on the entire website? Over the past 20 years of the commercial Internet the process of how the search engines determine how relevant pages within our website are for a particular search has changed quite a bit.
For those that can remember programs like Archie and Veronica, you can appreciate that there were times searches would take hours. Since then the search engines send a spider to your website to learn what is on each page. This information is brought back to the search engine database and is used to display results to those seeking the information.
To take this discussion further, each search engines has its own algorithm that determines if a web page is relevant to a search request. The most important item you will notice in this discussion is about relevancy by each web page and therefore each web page address or URL. Since search engines do not like duplicate information within a website you have to consider how to optimize each page based on the information on that page. How you optimized your privacy statement web page has to be different from how you optimized your services web page.
Keywords are used by people seeking information to describe what they hope to find when using a search engine. Keyword searching is the most common form of text search on the Internet and the searcher uses their own experience and knowledge to determine what keyword or phrase they will type for their search. The good news is that over time, the search engines have tools that will let us know how people may be searching for information on a particular page of our website. Armed with this knowledge you can now make changes to your web pages.
The focus of our discussion relative to keywords and content relevancy is specifically about organic keyword ranking. We will not touch on paid sponsored search advertising that most know as pay-per-click (ppc). We will also focus our attention on key phrases instead of keywords. Keywords tend to be very broad, have a lot of competing web pages and make it difficult to get top rankings for searches. Key phrases are a much better Internet marketing strategy.
For search engine optimization (seo) by web page, keywords or phrases are defined as the exact phrases used by searchers to find their information. Unlike ppc, seo requires knowing the exact phrase because the page will rarely appear under similar keyword phrases.
As an example, if you had 100 keywords or phrases that you want people to find you under and your website only has 50 pages, you will have to consider building up to 50 more pages to your website.
Once you know how you are going to optimize each page of your website, you will have to consider both technical changes to the HTML code as well as visible changes to the text on that page. In addition to this, consider that the entry point to your website may no longer be your home page. For this reason you will need to consider a call-to-action on each page of your website or re-visit your website flow in order to convert the visitor to your home page.
It is difficult to explain all the various details of per page optimization (ppo), however, the minimum would be the title, meta description and visible text copy. Some of these changes you may be able to accomplish using a content management system (cms) or reach out to your Internet marketer. Your web designer may not be the best source for this as their mandate is to create a visibly appealing website, not necessarily to focus on the technical coding of the website.
One additional point to make is that search engine optimization of your web pages is only one factor in the overall search engine ranking process. Many other factors play a role that include but are not limited to links from the outside to pages within your website.
Does your firm have an Internet marketing firm to support your business objectives with your website?
We learned recently that information submitted to the micro-blog, Twitter.com, does not continually remain on Twitter.com. Since postings on Twitter are eliminated over time, then Twitter may not be considered an effective long- term content marketing tool for your Internet marketing strategy. Instead, it might better fall into the category of short-term Internet advertising.
The general concept of Content Marketing is to post information throughout the Web in such a way that the work being performed will have a shelf life of years. Information posted on the Internet, for the most part, requires labor. Nothing is very automated about this posting process; yet, the significant benefit is the ability to garner traffic from these postings through a variety of sources over the long term. Content Marketing tasks can be reduced after time and even after these efforts are reduced or ceased, you should still continue to see viral benefits.
If we compare this to Internet advertising, the general routine is that as long as you have money for your an ad, the ad will help drive traffic to your Web site. If the money stops, then the ad disappears and the traffic from the ad stops.. For this reason, Internet advertising does not have a shelf life and is generally a short term response. Internet advertising is not very labor intensive.
Twitter, on the other hand, appears to be a labor intensive social media marketing tool which requires ongoing labor to maintain a presence with your posts. For something considered to be a “blog” of sorts, we have to wonder if this process really benefits a content marketing strategy.
As an example, in our Twitter account we saved two different searches. One for our company name “smartfinds” and the other for a very popular article we wrote about the “court of the people”. Both had postings indexed by Google and we could see the number of interested Twitter members grow. Unaware that this information may come down from Twitter, we did not pay close attention, onlyto occasionally check our saved Twitter searches.
Recently, we checked these saved Twitter searches and found they all had zero response. This was quite a surprise for a labor intensive process. The Google indexed pages are still intact; however, they link to a blank Twitter page without the content. This would not benefit us with Google searches and eventually Google will remove the listings as well.
Our recommendation is for Twitter to re-consider its policies and keep postings for content marketing purposes. Twitter currently acts as a short term response Web site for current activity. This and relationship building can be accomplished from a variety of other sources on the Web where the content continues to stay. Without any long term benefits of the posted information, why would one want to Twitter as part of a viral content marketing strategy?