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By Internet Marketing Experts
Geographic Marketing is the key to making your business stand out to local consumers, but are you taking advantage of these great business marketing tools? Are your stores dependent upon the local geography for your revenue? If you’re not using the full power of Geographic Marketing as an additional business marketing tool to reach local consumers, then you are missing out on a significant local business marketing opportunity.
Considering that local business listings show up on the first page of search results, in mobile searches, and in mobile applications, this is a local business marketing tool you don’t want to ignore.
The only way local listings show up in these various search results is if you have managed your listings by entering your business marketing information for each store. If you’re wondering how to enter your local business marketing information, it begins by claiming your listing and seize the management of each store’s local business listing.
By no means should you think the geographic marketing process starts and ends with Google. There are multiple search engines, social communities, 411 websites, GPS websites and various other business directories that are accessed by consumers and mobile application developers and provide business information for a specified search area (latitude and longitude or street address).
It is equally important to keep in mind that geographic marketing is not a one-time process. You have to manage these listings by updating your store’s local business marketing information including keywords, photos, videos, coupons, and events on a regular basis. Local listings are an interactive geographic marketing tool that can be accessed and managed 24x7x365.
If you’re wondering what I mean by “interactive” geographic marketing tools, keep in mind that consumers get to post their ratings and reviews about your store, your business, products, or services. As a corporate multi-location business, it is important to get satisfied customers to post their feedback in order to negate any negative reviews. If you do get negative reviews, there is a process that allows you to dispute them either as a rebuttal, an apology, or an acknowledgement. This process adds a new layer of public relations at the local business marketing level which large multi-location corporations are unfamiliar.
Let’s take a look at the five reasons why you probably want to outsource your geographic marketing services to a company with experience and expertise who can manage this for your company across multiple local listing websites.
1. You Have a Business Marketing Need for Revenue
You have to manage these listings by updating your:
- keywords,
- description and general text copy,
- photos (products, services, company),
- videos (tv commercials and others),
- coupons (discounts, offers), and
- events (promotions)
…..on a monthly basis! And don’t stop at Google, keep going to Yahoo, Bing, Yelp, Local.com, Citysearch, Mapquest and many others that are quickly becoming consumer favorites.
2. You Have a Public Relations Need
Consumers have the ability to post their experience with your store, your business, products, or services to these local business listings. While it never requires a request for a customer to post a negative review, it is a smart local business marketing strategy to consider how you plan on asking satisfied customers to post positive ratings and reviews.
Reviews have a quantitative component to them and thus are open to search engines using them as another data point in the future to rank your website. Anyone posting a review can indicate one star (negative) to five stars (positive). From a geographic marketing standpoint, it is important to push for as many positive reviews as possible.
What do you do with negative reviews? You have to do something! You cannot let them sit in your local business listing on multiple websites for customers to interpret. Your options include: dispute, rebuttal, or apologize and you need an experienced local business marketing specialist to handle these responses on an individual basis.
Keep in mind that customer reviews are syndicated around the web from one local business listings website to another.
3. You Have a Security Need
Your local business listing is a free geographic marketing service provided by a variety of local business listings websites, search engines, social communities, 411 websites, business directories and more. So, what should you as a business expect for free? Probably not much, and that includes the level of security around these local business listings. The reality is that someone can hijack your listing and manage the listing either against you or in their favor. In order to avoid a local business listing hijacking you will need to ensure that you claim your listing at multiple local listing websites.
While claiming your listing is a good starting point to your geographic marketing process, you also have to consider how you will monitor duplicate listings that enter into the information system and need to be continually claimed and monitored.
4. You Have a Data Accuracy Need
Geographic marketing information about your stores on the internet comes from multiple sources and from sources over many years of selling data. We have seen many situations where business names vary, phone numbers are inaccurate, addresses and map markers showing the actual location (latitude and longitude) are not correct, and the list goes on.
Once again, this is not something that stops at Google, but needs to be reviewed, monitored, and managed at multiple local listing websites in order to ensure customers have access to the most accurate business marketing information possible. You do not want to miss mobile application developers either, as they decide randomly whose database they will use.
5. You Have a Time Resource Need
Hopefully you have learned from our discussions here that the time needed to claim, update, monitor, and manage your local listings at multiple local listings website is significant . Since the geographic marketing process does not end with your work being completed one time, it becomes a regular monthly process that has to be managed by a local business marketing expert.
Furthermore, this process is in no way entirely automated and requires experienced local business marketing labor resources in order to make decisions. For example, you are required to ensure business marketing information consistency across multiple local listing websites; analyze monthly local listing analytics to take actionable changes to your listing at multiple local listing websites; respond to consumer reviews at their origin since consumer reviews are syndicated across many different local listing websites; and more – the list goes on and on.
Ultimately, a large corporation will not have the time resources to manage the geographic marketing process effectively, and the support of experienced Internet business marketing professionals will be required.
Certainly your time resources are limited and Geographic Marketing Solutions for multi-location companies are provided by Smartfinds Internet Marketing. Let the experts of over 17 years Internet marketing experience help you use this local business marketing tool properly through monthly management marketing services and broadcast data services for mass business data distribution.
Smartfinds Internet Marketing
330 East Maple Road, Suite 503
Birmingham, MI 48009
Tel: (866) 501-5758
Fax: (866) 501-5758
By Internet Marketing Experts
I think it is fair to say that Google Plus Project, otherwise known as G+, has exploded onto the web marketing scene in a very short time. Statistics around the web indicate that in the first week, 35% of all new links shared on Twitter were related to the G+ Project.
At first glance everyone seemed to be declaring that the Google G+ Project would be the end of Facebook, Twitter, Linkedin and Skype. I cannot imagine that G+ would have the ability to knock these behemoths down. Certainly not in the short term and long term the other communities fulfill other needs that G+ will not be able to. What I do believe the critics are missing is the effect on web marketing. Perhaps these critics are not web marketers, but more likely either seeking attention through competitive propaganda or have an inability to adopt and adapt to new changes within the Internet industry.
Certainly Google’s G+ Project will eventually change the web marketing world. Since this is Google’s own product, they will prefer social tick marks through the +1 Button over those coming from Twitter, Facebook and social bookmarking. You cannot help but see that this will impact organic search results. Web pages that generate many +1′s will probably populate earlier on Google search results than those websites that do not.
I will avoid detailed discussions related to the features offered through the Google G+ Project in this discussion, which include sharing Photos, Chatting, Hangout, Spark, Huddles, and Instant Uploads. As a web marketer, all of these other features are social community add-ons that mimic the likes of GoToMeeting, Skype, Flickr and others. None of these will necessarily affect web marketing in terms of search results; only make more features available for Google to allow for Adwords advertising on Google web properties versus on the Google Ad Network.
What Is The Need for Google Plus Project?
First and foremost, if we go back many years when Google got it’s start, part of their objective was to be the world’s information source. To that end, any information including communications, are fair game to be pooled under one roof for better accessing, interpretation and availability based on content relevancy. Information from social communities certainly falls into the process of aggregating information and in line with Google’s objectives.
Secondly, a few years ago if you logged into your Google account, you had the option of commenting on web pages in search results. I think it took one comment to realize that nothing we did would have an effect on website rankings, because the comments were only relative for our own account. Now why would I comment on web pages if my comments are not shared with anyone? Exactly! So, the comment we had on our own website is no longer there and the Google Plus Project seems to have replaced this feature more effectively. Now, all comments, ticks, etc. are shared with people in our community. Certainly seems to be more effective for web marketing.
Perhaps not the last reason, but certainly another important reason, would be related to anti-spam. Google has always sought out ways to reduce spam in the search results. So much so, that it has made it more difficult and complicated for businesses to rank legitimate information and websites (this is also known as job security for web marketers!).
Spammers have infiltrated social communities and found ways to get their information indexed through these communities and/or impacted search engine results for their websites. Since most popular social communities are not as good as Google in terms of anti-spam, one would expect Google to take a pro-active role. Content in the project can be better monitored (aka controlled) to minimize spam, fraud and less reputable websites.
G+ and Web Marketing
The +1 button is available through web search results now and also through other social communities, blogs, etc. A Google +1 button plugin is available for WordPress blogs and eventually, this will be as wide spread as other sharing tools for Twitter, Facebook, Delicious, etc.
Since these “social activities” are taking place on Google, it is hard to imagine that the number of +1 button clicks a given page gets would not have an effect on the organic rankings! Not only is the +1 button included on every post within Google Plus and on content publishers’ websites, but it’s literally sitting next to every single search result that Google returns. Does anyone doubt that this will affect search engine ranking position (SERP) results?!
It would be similar to doubting that star ratings on local business listings won’t affect search engine results that come through the local business listings. Let’s get realistic. As of November 2010, Google was able to marry a website with a local business listing and display average star ratings for a website based on the results in the local business listing. Star ratings are quantitative and therefore mathematical! Still don’t believe this will affect SERP?
If we believe that the number of +1 clicks will affect SERP and also display accordingly to content relevancy to my G+ community, then the more people in my community, the more people I can effect with +1 clicks.
Yes, I realize if we were to hire a bunch of people from a third world nation for 50 cents per hour clicking away at our client or our own websites, we could affect SERP, but let’s move away from that thought for a moment because that loop hole could get closed very quickly based on geographic IP addressing.
However, it does mean that the more people you have in your G+ community, the more people you can impact. Rather than thinking about third world nations clicking away, think about indiscriminately creating the largest community you can possibly think of using– every community you already belong to, every email address you have, every connection you can get your hands on. Now that may have a much bigger impact for anything you +1!
Early Adoption and Adapting To Change
Once again, the Internet shows how quickly a technology can enter the market and how rapidly people will migrate to it. Early adoption is the name of the game in the world of Internet technologies. Adapting to the changes in the industry is a must and everyone else will be left behind. If the past 20 years has not shown us that businesses need to jump on board sooner rather than later, then you will undoubtedly be left behind.
The G+ user population will grow extremely fast, given the interest, Google’s reach and resources, and the need businesses have for their website’s SERP. Perhaps this will become the “Facebook for Business”!
It will be interesting to learn how well businesses will be able to keep up with all of the changes, given the growing “to do” list. G+ on the short term will add a host of additional “to do’s” and the number of marketing outlets to manage. G+ will also be too important to ignore.
Article Contact
Melih Oztalay, CEO
Smartfinds Internet Marketing
Direct: (248) 568.2241
melih@smartfindsmarketing.com
330 East Maple Road #503, Birmingham, MI 48009
http://www.smartfindsmarketing.com
By Internet Marketing Experts
More than 750 locations to offer local business listing management nationally.
July 13, 2011 (Birmingham, MI): Smartfinds Internet Marketing (http://www.smartfindsmarketing.com), an Internet Marketing pioneer for more than 20 years and leader in web marketing including geographic marketing has officially formed a strategic partnership with Proforma (PFG Ventures L.P., Cleveland, Ohio, http://www.proforma.com) as a Preferred Limited Partner. The partnership will allow for Smartfinds’ Geographic Marketing Solutions, as well as, local business listings monthly managed marketing services to be offered across more than 750 Proforma locations across the North America.
“We are thrilled to partner with Proforma to bring our geographic web marketing expertise and help their Owners to expand their portfolio of web marketing services,” said Melih Oztalay, Smartfinds CEO. “Geographic web marketing is a fast growing industry and it makes sense that Proforma offers their business clients (national and local) a valuable service that every business will need to attract local customers.”
Proforma’s 750 plus Owners are located across North America, offering business clients marketing related services including promotional products, printing services, multimedia and eCommerce. With the addition of geographic web marketing services, each of the Proforma locations will now be able to offer web marketing to attract local customers. Specifically, Proforma will offer their clients a packaged marketing service for their Local Business Listings at a lower partner preferred cost. The geographic marketing package includes both broadcast data submission services to over 200+ websites plus monthly managed marketing services with major websites including consumer ratings and reviews, marketing content, and measured rankings and analytics.
Geographic web marketing is a way to attract local customers online through strategies that leverage a business’ physical location. When a customer searches online via mobile, web or GPS, a map appears with business listings related to the search criteria. When fully leveraged with the company’s marketing content, pictures, logos, videos, events, coupons, promotions, customer reviews and more, it helps to create a micro website for the client across each of the search engines. Geographic web marketing as a solution expands not only beyond Google, but also encompasses other elements that include Geo Tagging, Citation Marketing, QR Code Marketing, Consumer Rating and Reviews Management.
“Our goal is to help Proforma’s clients maximize their marketing dollars for reaching local customers whether the business is a national company or a local company. Afterall all business is conducted locally,” said Mr. Oztalay. “Our marketing staff is experienced with creating and managing Geographic Marketing that help a business stand out, support higher rankings and build their local customer traffic online. Businesses adopting Geographic Marketing early will generate higher rankings as their competitors continue to fall behind in a fast moving industry segment.”
About Smartfinds Internet Marketing
The most critical element of SmartFinds Internet Marketing services is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business. Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way to insure business growth and revenue generation. Some of SmartFinds’ clients have included ComForcare Home Care, Delphi, Flagstar Bank, Guardian Industries, Soave Enterprises, McCann Erickson, Penske Automotive Group, Wendy’s, Ziebart and others. You can learn more about SmartFinds at http://www.smartfindsmarketing.com.
About Proforma
PFG Ventures takes its customers’ businesses forward with Proforma. The company franchises more than 700 Proforma locations across the US and Canada, offering an array of office supplies (such as forms, labels, and stationery), customized promotional products, and printing and e-commerce services. The company has served more than 50,000 clients in a range of industries, including education, finance, food and beverage packaging, health care, manufacturing, and retail. Clients have included Honda, Beck’s, the University of Minnesota, and the New York State Nurses Association. After establishing Proforma in 1978, Gregory Muzzillo formed PFG Ventures in 1994 to help franchise the brand. http://www.proforma.com
New Release Contact
Melih Oztalay, CEO
Smartfinds Internet Marketing
Direct: (248) 568.2241
melih@smartfindsmarketing.com
330 East Maple Road #503, Birmingham, MI 48009
http://www.smartfindsmarketing.com
By Internet Marketing Experts
No doubt by now you would have heard of the black hat search engine optimization (SEO) tactics JC Penny’s pursued in order to be ranked well for various search terms particularly in planning for the 2010 holiday season. The news was uncovered by the New York Times in quite a bit of detail.
Their investigation found thousands of unrelated web sites in the retail industry were linking JCPenny.com. The process was done by linking very specific keywords and based on the detail of these links someone planned this process. While JC Penny’s SEO company was apparently fired for this incident, I find it difficult to believe that someone at JC Penny would not have known about this strategy.
Let’s start from the beginning and take a look at linking strategies post Google going public in 2004 and serious algorithm changes that took place in 2005 and beyond. There are a number of data points that Google monitors about a website and the individual web pages within the website. Ultimately it is about a web page, not a web site, therefore, any page can become ranked and any page can become an entry point for a visitor. This would then require you to re-think the call to action if your home page is no longer the entry point.
This first begins with how relevant a web page is relative to the search. This would include your Title tag, the meta Description of a page, and the visible text. The three parts have to work together in order to show a certain level of keyword density on a topic. You will notice I did not say anything about meta keywords as those have become less important over the years since companies can hide what they are really about in the meta keywords versus what they are displaying to the rest of the world.
The next major point would be about the web pages importance. This is determined through the number of web pages linking to your website or web pages. The more links the better. At least that was the original thought until website owners decided to buy links cheaply without doing any work. These links have several sub-components including if the site that is linking to you is relevant to your topic and if that web page itself has any importance.
The process of trying to cheat yourself into the top of a Google search is considered “black hat” optimization or SEO. Google has different ways of monitoring this process and is generally successful in locating the problem situations. Although, JC Penny’s situation was not caught until much later. Websites caught in this act are de-listed from Google and need to clean-up their act in order to get back into Google.
The short-term benefits of black hat SEO do not make any sense to the longevity of a business. It is better to focus your attention on developing real links from reputable websites and communities mostly using Content Marketing with articles, news releases, documents (e.g. Powerpoints), Videos, and Social Media. Aside from the obvious benefits of Content Marketing being a credible linking strategy, the benefits for brand reputation, brand credibility and brand awareness include:
• Traffic from Search Engines
• Traffic from Non-Search Engines
• Owning more search results using 3rd Party website where your content is distributed
Linking strategies are labor intensive and take time. This process also requires three types of linking that include:
• Direct Linking to website home page
• Direct Linking using targeted keywords
• Cross Linking distributed content
• Deep Linking inside of your web pages
This is one reason where Pay Per Click advertising using Adwords becomes beneficial in order to generate short term results while the organic results are being executed through content marketing.
While we can continue to talk about JC Penny’s debacle using cheap black hat optimization tricks that has back fired, as well as, linking strategies, let’s focus a little on the New York Times article itself.
You will notice I am not linking to that article in this writing. Frankly, I refuse to! I do not wish to add a link giving that article any further importance on the web because within the article it is linking directly to all the black hat optimization websites. I am sure I could write an article strictly on the ethical linking policies required by major publications, however, we’ll see if we can get the point across in fewer words.
As an owner of a web marketing agency I took the time to read the entire article meticulously to understand what was written. Mind you I have over 17 years Internet experience with two successful companies and my knowledge is quite deep.
What I am surprised at, considering the writer’s newly gained knowledge about linking strategies, is why would the New York Times setup active links to the companies providing such horrible service from this article (meaning coming from nytimes.com domain) and give them any value, benefit, and support?
In this case:
• Page 1 all the links in the last paragraph to black hat optimization link building farms
• Page 2 link to SearchDex who was fired by JC Penny
• Page 3 links to TNX, cookingutensils and Cocaman.ch who are engaged in these black hat linking building schemes
Why would the New York Times support these companies with links to their websites? Are they planning on helping them further with their business by helping their ranking position? Afterall, NYTimes.com, as a domain, has a lot of power and links to websites from NYTimes.com will only help the destination website.
What ethical policies are in place at the New York Times when it comes to linking to a website?
Of course I submitted this question to the New York Times and am currently waiting on a reply, which will be posted here should it ever arrive.
The Internet is a living breathing marketing tool that has no end point. You cannot perform a certain amount of work and expect the work to provide you millions of dollars next week nor will the one time work or expenditure give you longevity. As a business you have to plan on continued web efforts using all facets of web marketing, which is a multi-directional strategy.
Afterall, something that came up in a client meeting recently, “We will stop your optimization efforts when the search engines stop changing algorithms and technologies!” Yeah, that will be the day.
Certainly your time resources are limited and our team can assist with a deep understanding of organic marketing, search engine optimization (SEO), local business marketing, proper adword management, social media and many other Internet marketing strategies. Local Business Listing Optimization Services are provided by SmartFinds Internet Marketing, a Internet Marketing agency.
By Internet Marketing Experts
Focusing on creativity and innovation as the primary drivers of entrepreneurial success, current and aspiring entrepreneurs will gather at TiECon Midwest 2010, where Melih Oztalay will discuss Local Business Marketing on the Internet using Local Business Listings.
Birmingham, Michigan – October 29, 2010 (SMARTFINDS INTERNET MARKETING) – Organized by Detroit Chapter of TiE (Talents, Ideas, Enterprise) at The Henry in Dearborn, Mich. on Oct. 28 and 29, 2010, the theme of the conference is Business Karma 3.0 – Create. Connect. Collaborate.
Amongst the speakers for the event will be Melih Oztalay, CEO of Birmingham-based SmartFinds Internet Marketing, who will be speaking on the topic of local business marketing using local business listings on the Internet. Additional top notch speakers from all over the world will discuss both technical and general business, including:
- Dr. Desh Deshpande, chairman of Sparta Group LLC, A123 Systems and other firms
- P.K. Agarwal, TiE Global Chief Executive Officer
- David O. Egner, New Economy Initiative executive director; president and CEO, Hudson-Webber Foundation
- Sandy K. Baruah, president and CEO of the Detroit Regional Chamber
- Bill Birdsall, president and chairman of MicroMed Cardiovascular
- Shawne Duperon, Six-time EMMY Award winning producer and networking expert
- Kanwal Rekhi, managing director, Inventus Capital Partners and
- Michigan Lt. Governor John D. Cherry Jr.
The Internet has created marketing tools since 2007 for businesses that are dependent upon the local market for their revenue. It does not make a difference if the business is a large national company with stores in local markets or a small florist. As the traditional marketing channels suffer various levels of decline, local business listings are experiencing growth as the preferred interactive yellow pages of the 21st century. Mr. Oztalay’s presentation on Local Business Marketing with Local Business Listings will help businesses capitalize on this growth by providing more effective ways of using the technology to improve local marketing results.
Melih Oztalay states, “The benefits to local business is incredible by being available to their local customers when the customer is looking for them through web searches, mobile searches while driving around town with their mobile device, or through mobile applications. The fact that the business can also update their offers anytime gives a local business the ability to adapt to market changes. I’m excited to be able to make this information available to the attendees of TieCon Midwest 2010.”
Melih Oztalay has over fifteen years experience with Internet and digital services in developing strategies that utilize all facets of the World Wide Web. As a Internet marketing agency, SmartFinds Internet Marketing’s major focus is to develop multi-directional marketing campaigns and use all aspects of the Internet.
Anyone interested in learning more about the ways in which businesses can use Internet local business marketing to be more easily located by local consumers may visit http://www.smartfindslocallisting.com.
About SmartFinds Internet Marketing
The most critical element of SmartFinds Internet Marketing services is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business. Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way to insure business growth and revenue generation. Some of SmartFinds’ clients have included Delphi, Flagstar Bank, Guardian Industries, Soave Enterprises, Detroit Convention and Visitors Bureau, McCann Erickson, Wendy’s, Ziebart and others. You can learn more about SmartFinds at http://www.smartfindsmarketing.com.
About TiECON Midwest
TiE (The Global Network of Entrepreneurs) is a global, nonprofit organization dedicated to fostering entrepreneurs internationally and is sponsored by top Venture Capital Firms, and Fortune 500 corporations; extending across 12 countries with 53 chapters, 1,800 experienced entrepreneurs and business executives as charter members, 12,000 aspiring entrepreneurs and professionals as members. TiE has grown to become the world’s largest nonprofit organization for entrepreneurs. Learn more about the TiE Detroit chapter at http://www.tieconmidwest.org
Contact: Melih Oztalay, 330 E. Maple Road, Suite 503, Birmingham MI 48009, 866.501.5758, melih@smartfindsmarketing.com.
By Internet Marketing Experts
Bill Hagen’s Out The Window Advertising partners with SmartFinds Internet Marketing to introduce businesses to the benefits and components of Geo-Marketing, including Geo-Listings, Mobile Marketing and Geo-Social Marketing
FLAGSTAFF, ARIZONA & DETROIT, MICHIGAN – July 28, 2010 (OUT THE WINDOW ADVERTISING | SMARTFINDS INTERNET MARKETING) – Out The Window Advertising (www.reachoutthewindow.com), a full service Arizona-based advertising agency, and SmartFinds Internet Marketing (www.smartfindsmarketing.com), a metropolitan Detroit-based agency which provides businesses with Internet marketing services and solutions, have recently partnered together to provide businesses with an opportunity to learn the many ways that Geo-Marketing can positively impact their bottom line.
The benefits and components of Geo-Marketing, include Local SEO, Geo-Listings, Mobile Marketing and Geo-Social Marketing. Geo-Marketing helps consumers to find local businesses, products or services through web searches, mobile searches and mobile applications. Geo-Listing Security, Consumer Reviews, and Reputation Management are additional components of the services offered.
“The partnership between Out The Window Advertising and SmartFinds Internet Marketing is an exciting opportunity to effectively introduce Geo-Marketing services to our clients,” commented Bill Hagen, President of Out The Window Advertising.
Most recently, Out The Window Advertising was ranked the 5th largest ad agency in Arizona by the Phoenix Business Journal. The team at Out The Window excels in the planning, development, placement, and creative execution of Television, Radio, Print, Direct Mail, e-commerce, social media and customer retention campaigns for over 90 clients nationwide.
Out The Window Advertising’s impressive client portfolio includes automotive dealerships. Commented agency President Bill Hagen, “Our car dealership clients are eagerly aware of the need for local marketing, local business marketing, and local dealership marketing.” Hagen added, “It’s interesting that the automotive industry relies on early adopters of automotive technology, and in the case of Geo-Marketing, car dealerships are themselves early adopters of Geo-Marketing technologies. The dealerships understand the importance of being found quickly by mobile and digital customers.”
SmartFinds Internet Marketing CEO, Melih Oztalay, stated “We are excited to partner with Bill Hagen and Out The Window Advertising in our effort to share the benefits of Geo-Marketing. We are currently working with Out The Window Advertising’s client base to claim and update local listings on behalf of 150+ car dealerships. Car dealerships are just one of many local businesses dependent upon local consumers for their revenue.”
Melih Oztalay has over fifteen years experience with Internet and digital services in developing strategies that utilize all facets of the World Wide Web. As a Internet marketing agency, SmartFinds Internet Marketing’s major focus is to develop multi-directional marketing campaigns to drive traffic to client web sites from more than just search engines.
Anyone interested in learning more about the ways in which businesses can use Geo-Marketing to be more easily located by local consumers may visit www.smartfindslocallisting.com. For more information about Out The Window Advertising, please visit www.reachoutthewindow.com.
About Out The Window Advertising
Out The Window Advertising was recently ranked the 5th largest ad agency in Arizona by the Phoenix Business Journal. The team at Out The Window excels in the planning, development, placement, and creative execution of Television, Radio, Print, Direct Mail, e-commerce, social media and customer retention campaigns for over 90 clients nationwide. For a true “one-stop shop,” Out The Window Advertising offers the use of their “In-House” production facility for all client projects. For more information about Out The Window Advertising, please visit www.reachoutthewindow.com.
About SmartFinds Internet Marketing
The most critical element of SmartFinds Internet Marketing services is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business. Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way to insure business growth and revenue generation. Some of SmartFinds’ clients have included Delphi, Flagstar Bank, Guardian Industries, Soave Enterprises, Detroit Convention and Visitors Bureau, McCann Erickson, Wendy’s and others. You can learn more about SmartFinds at www.smartfindsmarketing.com.
Contact: Esther Lastacy, 330 E. Maple Road, Suite 503, Birmingham MI 48009, 866.501.5758, esther@smartfindsmarketing.com.
By Internet Marketing Experts
SmartFinds Internet Marketing Introduction, A Michigan 50 Company
At SmartFinds Internet Marketing, an agency for businesses for stratecgic Internet marketing solutions, we take a rational approach to an irrational medium. Our digital marketing and advertising expertise along with our business intellect attracts multitudes of sophisticated team members, partners and clients.
In 2009, SmartFinds Internet Marketing was recognized as one Michigan’s “50 Companies to Watch,” an awards program sponsored by the Michigan Economic Development Corporation, the Small Business Administration of Michigan, the Edward Lowe Foundation, and presented by Michigan Celebrates Small Business. You can learn about SmartFinds’ authority in the topic of Internet marketing at their Internet marketing blog. Follow SmartFinds Internet Marketing at .
Our energy and our ability to deliver sound strategies for our clients are directly tied to our entrepreneurial culture. We thrive on wit and passion for what we do, and our team is collectively involved in our leadership style of serving our teams, our employees, our partners and our clients.
When a client comes for big, meaningful ideas, we take these ideas and exceed expectations through collaboration and helpful education. We do not provide them simply with “services”, but rather act as an internal swat team of digital media experts – an extension to their organization.
We have been in the Internet business since 1994 and in the Advertising and Marketing business since 1987. We have a team of 13 that includes project managers, writers, creative developers, technical developers, advertising team and marketing team.
Five major sections of the business: Research, Strategy and Planning; Creative Development; Technical Development; Digital Marketing; Digital Advertising; Management, Measurement and Analysis. Our new Local Marketing services with Local business listings for local business marketing to reach local consumers through web searches and mobiles searches was started in January 2010. More information on local marketing can be found at the local marketing blog. You can follow SmartFinds Local Listing on .
KillerStartUps.com reviewed the SmartFinds Local Business Listing services in November 2009 with their own editorial commentary about the direction of the local listing industry and the affects upon the traditional yellow pages.
Major Clients include: American Community Mutual Insurance, BASF Chemicals, Big Boy, Checker Sedan, Delphi, Detroit Convention and Visitors Bureau, DTE Energy, Flagstar Bank, Guardian Industries, McCann Erickson, Penske Auto Group, Soave Enterprises, Vietnam Veterans of America, Wendy’s and others.
Our CEO, Melih (“may-lee”) Oztalay, is a 16 year veteran of the Internet. As the CEO of SmartFinds Internet Marketing located in Birmingham, Michigan, providing Internet marketing solutions and services to businesses. The agency’s recent focus on local business listing management services helps small and local businesses reach local consumers through web and mobile searches. A recent interview by Metro Mode Media provides more information with Melih Oztalay and being an entrepreneur in the State of Michigan. Connect with Melih Oztalay on LinkedIn.
As a digital marketing agency, we are results oriented in our strategic approach. While our competitors are service providers and task oriented, our focus is to manage and aid all aspects of the client’s sales and business growth through integrated strategic marketing programs.
Follow SmartFinds at the following locations on the web:
SmartFinds Local Listing on Blog.com.
SmartFinds Internet Marketing on Google’s Blogger.
SmartFinds Internet Marketing on BizJournals.com.
SmartFinds Internet Marketing on Tumblr.com.
SmartFinds Internet Marketing on Vox.com.
SmartFinds Local Listing on WordPress.com.
By melih
The other day at a prospective client presentation, we provided the client with metrics, analytics and additional information about their Internet presence. Included in the data were insights into their keyword ranking, competitor analysis and brand review on the Internet. Toward the end of the meeting, one of the attendees commented, “We didn’t know what we didn’t know!” This comment certainly caught everyone’s attention and brings to light a worthwhile consideration, “What don’t you know about your Internet presence?”
The amount of data available about a company’s Internet presence, brand, Web site, and competitors is staggering. Tapping into this publicly available data is only half the battle. Interpreting this information in a manner that helps a business grow and increases revenue is the most critical component. I believe the latter motivated the client to comment “We didn’t know what we didn’t know.”
- What are your Internet metrics? In other words, how does the Internet community perceive your Web site? The basic components of this data would include – but are not limited to, your Google Page Rank, your Traffic Rank, and your link popularity at each of the major search engines.
- What are your competitor’s Internet metrics?
- What is your ranking for your selected keywords?
- How many searches and competing Web pages exist for these keywords?
- Are there additional keywords to consider which provide a balance between high searches and lower competition?
- If you type in your company name or a variation of your company name into a search, what are the results? What about typing in your domain name?
(This is all publicly available data that does not require access to your Web site statistics or Webmaster Tools.)
After gathering the information, the next, most critical step is to interpret the data to determine which Internet strategy will best benefit your business.
It is important to understand the process is about more than your Web site; Ensuring your Web site is technically effective, that your pages have relevant content, and that keyword landing pages are developed is only part of the equation. Many businesses quickly flock to spending too much time on their Web site and adding pages, without realizing they also need an outreach program outside of their Web site on the Internet to truly affect their Internet metrics and analytics.
Enlisting a content marketing program along with developing a technically effective Web site coincides for a cohesive strategy. Doing one without the other does not produce the desired results. Here’s a brief look into both elements:
Web Site Technical Effectiveness
Most of the technical requirements are within the Web site and on the server. We’re talking about sitemaps, having W3C compliant code, link title descriptions and image descriptions to mention a few. Then there is content relevancy which involves tailoring the written content so search engines can identify a Web page’s authority on a search topic.
If you want to start by setting up your website’s sitemap, check out the sitemap generator from XML Sitemaps.
Content Marketing
For this conversation, let’s define content marketing as “the convergence of editorial and advertising, using multiple formats that allows for viral distribution to raise awareness about your business and Web site.” When we talk about content marketing, we’re talking about posting information that will have a shelf life of years.
Content marketing is about establishing your business as an authority on a topic or multiple topics relevant to your business, products, services, and industry.
Content items may include articles, news releases, photos, PowerPoint presentations, social media marketing, and videos, to name a few. As this information is distributed, you are increasing the critical mass of information about your business.
What Don’t You About Your Internet Presence?
If we consider your Web site and the amount of Internet information that is available about your Web site, how much of this are you aware of? Do you know how the Internet community perceives your Web site? Take a look at your metrics or share your feedback, and let us help you interpret this data.
