Internet Marketing Agency providing business Internet Marketing strategies
By teamsf
If you do a search on “local business listing hijacking” you will find information related to situations in which a competitor hijacked another businesses local listing to their benefit. As of December 7, 2009, Smart Company wrote an article about hijacking prevention. In New Zealand a florist is facing 7 years for hijacking local listings of competitors.
This is a real situation that can and does have an impact upon a business that is not paying attention to their local business listings. If your business relies on the local consumer market for its primary revenue and you are not clear about local business listings, then you need to get caught up real quick.
For one thing local business listings are the demise of the traditional yellow pages. If the traditional yellow pages have not already seen their coffin and at minimum a door stop, then free local business listings are the nails in the coffin. Certainly you will find that you can save money in this space.
Local business listings give a local business the ability to not only have their general information available, but photos, videos, coupons, offers, discounts, promotions to name a few items. Additionally these can be updated 24×7x365. Certainly none of these are features of the traditional yellow pages.
The process gets even better. Not only do these listings show up on the first page of Google for a search result in which a local listing is appropriate, but they show up on mobile devices while local consumers are driving around town. Studies have shown that there is an increase in local search and local search via mobile applications on mobile devices. We won’t get into all that detail here, but you can certainly read one of our previous articles about the statistics.
As you can imagine local listings have been evolving in the past few years and so have mobile devices and mobile applications. Starting in 2010 the two industries are merging even closer.
Just in case you’re still not convinced that you need to pay attention to your local business listing, think about the consumers walking through your store and writing reviews about their experience, products or services. If they don’t like something they can twitter or write a review in any local listing website before they even make it back to the car.
These consumer reviews are very important because in part they determine your ranking amongst other local listing websites for a web search (vs. mobile search). They also have a tremendous value to the search engines, which is one of the reasons Google wanted to acquire Yelp recently.
So, let’s get back to the issue of local business listing hijackings. To prevent this process the first action is to claim your business listing at multiple local listing websites. Certainly Google Local Business Listing will be your first stop, followed by Yahoo, Bing, Local.com, Ask.com and Yelp. You will find that there are many more locations, this is only a start.
Aside from getting involved in local business listings around the web here are a couple of other items to consider. Always be sure to have consistent and as much detailed information about your business as possible, particularly your address. Be sure your information is consistent amongst all locations on the web including your website.
Claiming, updating and managing the ongoing updates and reviews to your local business listing can become a time consuming process. It may at some point require more time than your website. Certainly the local business listings can become your website too.
Because there are multiple locations that have to be updated you may need to consider a service that will help you maintain and manage your local listing at multiple local listing websites. When it comes to the web, Google may be the 800lb gorilla, but in the mobile marketing space, the mobile application developer will ultimately decide what database they will use. Furthermore, the local consumer will be the one to decide which local listing they will use to write their reviews. Therefore, for both of these reasons, you will want to manage your local listing at multiple local listing websites.
Waiting to consider your local business listing is not really an option. You will want to be an early adopter as quickly as possible.
SmartFinds Internet Marketing provides Local Business Listing Management Services and can not only help you claim your local business listing, but also, manage the ongoing maintenance at multiple local listing websites. Not only to help you update the listings with your information, but also with promotions, coupons, QR-Codes, offers, videos and photos.
By teamsf
Global small businesses can use local business listings on the Internet as a yellow page alternative and to be more easily located by mobile local consumers.
BIRMINGHAM, MI – January 4, 2010 (SMARTFINDS INTERNET MARKETING) – An affordable local business listing package, offered by SmartFinds Internet Marketing, is allowing small businesses to reduce the cost of yellow page ads. Internet based Local business listings are free through the major search engines and display in search results, as well as on mobile devices. The additional benefits include adding coupons, offers, discounts, photos, videos while changing them anytime. – something you cannot do with your yellow page ad.
SmartFinds Internet Marketing launched the SmartFinds Local Listing website as an additional service offering which can be found at www.smartfindslocallisting.com
SmartFinds Internet Marketing CEO, Melih Oztalay, stated “this has been a long time coming to finally eliminate the yellow pages that we use as a door stop now-a-days. The benefits to small business are incredible to be available to their local customers when the customer is looking for them while being around town with their mobile device. The fact that the business can also update their offers anytime gives the local business the possibility to adapt to market changes.”
SmartFinds Internet Marketing offers a low priced one-time fee of $395 to update your local business listing with their 15 year Internet expertise. This includes the six primary websites that include Google, Yahoo, Bing, Ask, Local.com and Yelp. Additional local listing locations can be added with their optional low $12.95/month fee. SmartFinds will help navigate the landscape and make it easy for you to update your local listing at all these local listing websites.
Oztalay, indicated that in 2010 the mobile device industry will grow exponentially. “We will have not only the iPhone, but also Blackberry and Palm are coming to market with new products and mobile applications. The wireless carriers, AT&T, Verizon and Sprint are upgrading the cell tower to allow for 4G capabilities thereby increasing the bandwidth to the mobile devices. Since all of these platforms will not all use Google Maps, it will be necessary to have your local business listing updated in all possible locations”.
CEO Melih Oztalay has fifteen years experience with Internet and digital services in developing strategies that utilize all facets of the World Wide Web. As a digital marketing agency, SmartFinds Internet Marketing’s major focus is to develop multi-directional marketing campaigns to drive traffic to client web sites from more than just search engines.
SmartFinds Internet Marketing provides businesses with Internet marketing services and solutions that include all or a combination of the following to meet the business growth and revenue objectives: Research, Strategy and Planning; Creative and Technical Development; Website Development; Search Engine Optimization services; Content Marketing; Social Media Marketing; Internet advertising solutions; Local Business Listing Management Services; Management, Measurement and Analysis.
About SmartFinds Internet Marketing
The most critical element of SmartFinds Internet Marketing services is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business. Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way to insure business growth and revenue generation. Some of SmartFinds’ clients have included Compuware, Delphi, Flagstar Bank, Guardian Industries, Soave Enterprises, Detroit Convention and Visitor’s Bureau, McCann Erickson, Wendy’s and others. You can learn more about SmartFinds at www.smartfindsmarketing.com.
Contact: Esther Lastacy, 330 E. Maple Road, Suite 503, Birmingham MI 48009, 866.501.5758, esther@smartfindsmarketing.com
By melih
Recently I was looking to find the Abba singing groups website. Of course my first instinct was to type in www.abba.com in my browser.
What do you think came up? It certainly wasn’t the singing group’s website, but rather The American Bed and Breakfast Association (we’ll call them the “breakfast folks” for the rest of this article). I was shocked. How is it possible that some this organization would have the domain name for the most popular group in history?
Needless to say I had no choice but to do a search for Abba to find their website. As it turns out their website address is www.abbbasite.com. At this point I didn’t have a choice, but to check all three major search engines to see what would come up. At Yahoo and Bing, the “breakfast folks” don’t come up on the first page. At Google they show up at the bottom, which is good. I would hate to have the “breakfast folks” show up for a search for the brand of such a popular group.
The next question that comes to mind, is how the heck did the “breakfast folks” get the Abba domain name? Well at first I couldn’t help but assume the price wasn’t right to them. Further investigation shows that the domain name abbasite.com was on 23-jul-1998. Whereas Abba.com was registered 21 Nov 1999. Hmm….certainly puzzling why the group didn’t grab their own domain name when they first registered. Of course if I were the “breakfast folks” I would certainly grab the domain name that matches my organization if it is available!
Can’t fault the “breakfast folks” for registering the domain name under the circumstances of this information. Not sure if there is anything else out there that may further explain why Abba, the singing group, didn’t get their own domain name. Anyone have any thoughts?
The partially good news is that Abba’s website has a Alexa Traffic Rank of 310,000 vs. the “breakfast folks” have their traffic rank at 1.5 million. This would indicate the “breakfast folks” are not completely stealing the traffic from the singing group, although, we can’t help wonder if their bounce rate is higher than 50%.
As an Internet Marketing company we cannot help but identify these type of branding issues on the web and raise the question. Certain Abba, the singing group’s brand, is much more popular that the “breakfast folks”. You will notice we didn’t not link back to them, but only to ABBA!
p.s. the tags used in this article were obtained directly from the meta keywords of both websites.
By melih
What if you could be on the major search engines without a website? Yes, it is possible with Local Business Listings!
Traditional businesses that are dependent upon the local economy can now we ranked on the search engines without a website! The search engine Local Business Listing is how you can use the Internet to generate sales. This is a service that is a part of Google Local Business Listing via Google Maps, Yahoo Local Listing and Bing Local Listing.
In summary this is your free yellow page listings by with many websites including the major search engines. You might ask yourself if you still need to advertise with the traditional yellow pages. Probably not as much as in the past. We know the upcoming generations are using the Internet and their mobile devices. This same generation is probably are not familiar with the hard copy yellow pages. Baby-Boomers are a growing group of mobile device users and they will be engaged with locating businesses while they are around town too.
There are many other services that can be added to this list of three, but in all cases your business can not only show up in the search engines for a search result, but your listing will show up on mobile devices (e.g. iPhone), when your customers are traveling around town. A website is not necessary and the local business listing can become your website. Certainly this has to be a part of your local marketing strategy and be found when people are looking for your business, products or services.
Chances are over 90% of the businesses are already listed. This would include restaurants, banks, malls, franchises, and much more. Any local business is included. What is most important is to have your listing updated, reviewed, and have all your business products and services identified. The local listings allow for photos, videos, product or service descriptions, coupons, offers, discounts and much more. This is the closest to interactive yellow pages as you can get. Your listings can be updated at any time and monitored for customer reviews. Certainly not something the yellow pages can provide.
Every local business listing website like Google, Yahoo and Bing, have their own requirements about how your listing is updated and how much they are will to provide you for your free listing. Google as of this writing has a complete free service and provides statistics as well. Yahoo and Bing have a free version along with different paid levels.
Can you update your listing at all of these websites yourself? Absolutely. Would it be beneficial to have professionals update these listings for you? Yes. Not too different from getting your website ranked in the top ten for a search result, this also has quirks that are best left to the professionals. Once the listing has been updated you can opt to maintain the listing or for a small monthly fee you can have the listing maintained for you.
With the changes underway in the mobile device industry it will be important for local businesses to engage the local business listings. Get your business listed, updated and tap into the growing number of people using local business listings to find businesses, services and products.
Visit our website SmartFinds Local Listing for more information about Local Business Listings.
By teamsf
Customers to Benefit From Free Cost-savings Assessments, Reduced Future Operational Costs on the Mainframe and $1 Million Grand Prize
Detroit, MI (PRWEB) November 30, 2009 — Compuware Corporation (NASDAQ: CPWR) today launched an extraordinary Mainframe Cost Savings Program for its Mainframe Solutions customers. Through this dynamic program, Compuware customers will receive a free cost-savings assessment, a roadmap to future mainframe operational costs savings and the opportunity to win a grand prize of $1 million (USD).
Compuware Mainframe Solutions
“We’re so confident in our differentiated capabilities and ROI that we’re offering $1 million to help our customers prove it,” To participate, customers take part in a straightforward and free cost-savings assessment. Through the assessment, Compuware will identify future savings opportunities as well as the specific operational cost savings that the customer currently enjoys by using Compuware.
“We’re so confident in our differentiated capabilities and ROI that we’re offering $1 million to help our customers prove it,” said Rose Rowe, Vice President, Mainframe Strategy, Compuware. “According to Gartner, our mainframe market leadership is greater than all of our competitors combined. We believe this is because, in the last six months alone, our customers have told us that Compuware has saved them more than $2 billion. We’re launching this program to help our customers save even more money and to continue proving the unmatched value Compuware brings to this marketplace.”
The program is open to all Compuware customers who maintain a Compuware mainframe software maintenance contract during the program. Participating customers will access a secure web portal where they can easily submit brief stories documenting the successes and savings they have realized from Compuware Mainframe Solutions. The most compelling collection of stories will earn the winning organization a $1 million grand prize at the end of the year-long contest.
“This is an opportunity for Compuware Mainframe customers to gain valuable insight into potential areas for further cost savings and efficiencies–at no cost to them–and to have a chance to win a substantial prize,” said Rowe. “Every customer will benefit by simply participating in the program.”
In addition to the grand prize winner, nine runners-up will receive a $100,000 (USD) credit toward purchase of a new Compuware product software license. Each collection of cost-savings stories will be judged by a panel of industry-experts and Compuware executives. This program will run through November 30, 2010.
Compuware Corporation
Founded in 1973, Compuware provides software, experts and best practices to ensure applications work well and deliver business value. Compuware solutions optimize application performance across the Enterprise and the Internet for leading businesses around the world, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com“>Compuwre.com.
Follow us on Twitter at http://twitter.com/compuware.
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By teamsf
According to a support page from Google, you will not be able to upload any new video content to Google Video.
Google Video will continue to focus on search and search technology. This move will allow Google to spend more time on technologies that make the information accessible, thus enabling users to search all kinds of videos across the web.
Google’s decision to end video uploads to Google Video makes sense. Back in 2007, as part of the Google Universal Search rollout, Google Video was more of a meta video search service than for hosting videos. Video hosting has still been allowed since then, but Google-owned YouTube certainly was the beginnings of this end.
This change applies to all account. Existing videos will remain and there is a recommendation to move your content to other locations like YouTube.
This change does not apply to Google Video for business, who can continue to use the service as usual.
Read more here.
By teamsf
Compuware Corporation Offers Gomez Web Monitoring to Help Retailers Protect Revenue and Customer Satisfaction
Detroit (PRWEB) November 17, 2009 — To keep retail Web sites working optimally and shoppers buying, Compuware Corporation (NASDAQ:CPWR), through its Web performance division Gomez, is spreading the holiday cheer. With $44.7B in online sales at stake this holiday season, retailers are counting more than ever on Web channels to attract shoppers and fill shopping carts.
Compuware Cyber Monday
From Black Friday through Cyber Monday (November 27 through 30) when shoppers usually flock online to take advantage of special promotions and free shipping, Compuware will offer online retailers free Gomez Web performance monitoring and consulting services to help retailers identify and resolve the source of Web site errors, outages or slowdowns to optimize performance. The company will also offer priority access to its Vantage problem resolution teams for situations when Web monitoring indicates issues originating from the datacenter and require onsite triage services. Vantage services are available on a preferred basis to program registrants with normal applicable fees. No other vendor can match the breadth of our capabilities to optimize application performance from the Enterprise to the Internet.
Starting today, retailers can visit www.compuware.com/cybermonday to register for complimentary Web monitoring and priority service over the holiday weekend and on Cyber Monday. Upon registration, Compuware will initiate Gomez Web performance monitoring of a retailer’s online shopping Web site including testing to measure response times and availability across multiple geographies, ISPs and connection speeds. Compuware will provide real-time alerts to the retailer if Web site performance issues are identified and will also provide a dedicated toll free number for retailers to contact Compuware experts in the event that application performance issues are identified by the retailer before they become outwardly evident.
“To compete for customers’ clicks and wallets, retailers are adding considerable richness and extra functionalities to their Web sites. This increased complexity, combined with surging Web traffic and consumers’ high expectations for fast and error-free online shopping, creates a perfect storm for Web site problems precisely when retailers are most in need of peak performance,” said Bob Paul, Compuware President and COO. “Fortunately, we are here to help retailers sail through this crucial weekend. No other vendor can match the breadth of our capabilities to optimize application performance from the Enterprise to the Internet.”
The offer is available to all online retailers and extends through November 30.
Gomez, the Web performance division of Compuware, provides the industry’s leading solutions for optimizing the performance, availability, and quality of Web and mobile applications. The on-demand Gomez platform integrates solutions for Web load testing, Web performance management, Web cross-browser testing, and Web performance business analysis that test and measure Web and mobile applications from the “outside-in” – across all users, browsers, devices, and geographies – using a global network of over 100,000 locations. When combined with Compuware Vantage, Gomez offers the industry’s only solution for optimizing application performance across the Enterprise and the Internet. Over 2,500 customers worldwide, ranging from small companies to large enterprises – including 12 of the top 20 most visited US Web sites – use Gomez solutions to increase revenue, build brand loyalty, and decrease costs.
Compuware Vantage provides end-to-end management of application performance to ensure problems are detected proactively and solved quickly and efficiently, and IT service delivery is aligned with business needs. Compuware Vantage is the market’s only IT service management solution that integrates end-user experience monitoring, application performance management and business service management into a single offering.
Follow us on Twitter at: twitter.com/compuware and @Gomez_Inc
Compuware Corporation
Founded in 1973, Compuware provides software, experts and best practices to ensure applications work well and deliver business value. Compuware solutions optimize application performance across the Enterprise and the Internet for leading businesses around the world, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.
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By sfadmin
Fixed Mobile Convergence – TMCnet
(M2 PressWIRE Via Acquire Media NewsEdge) STOCK MARKETING INC PRESENTS : (OTCBB: CRGE – Clenergen Corp.) (OTCBB: PYMX – PolyMedix, Inc.) (OTCBB: XCEL – Xcellink International Inc.) (OTCBB: PNTV – Players Network (THE)) (OTCBB: BISU – Bio-Solutions
Source: fixed-mobile-convergence.tmcnet.com
Filed under: Uncategorized
By sfadmin
County considers suing over travel Web site room taxes – Las Vegas Sun
They consider online travel agencies part of their team, not competitors. The online agencies “play a large role in the marketing of Las Vegas and Robert Forbuss, a business and government affairs consultant, was “on a tirade” about online
Source: www.lasvegassun.com
Fixed Mobile Convergence – TMCnet
(M2 PressWIRE Via Acquire Media NewsEdge) STOCK MARKETING INC PRESENTS : (OTCBB: CRGE – Clenergen Corp.) (NYSE: JAV – Javelin Pharmaceuticals, Inc.) (OTCBB: ECOS – Ecolocap Solutions, Inc.) (OTCBB: MZEI – Medizone International, Inc.) (OTCBB: HLXW
Source: fixed-mobile-convergence.tmcnet.com
Filed under: Uncategorized
By sfadmin
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