Marketing Solution for National Businesses includes Mobile Locations Finder Application for customers to find the nearest store, follow Facebook and store coupons.
October 10, 2011 (Birmingham, MI): Smartfinds Internet Marketing (http://www.smartfindsmarketing.com ), an Internet Marketing pioneer for more than 20 years and leader in web marketing including geographic marketing has announced a new website property (http://www.smartfindsgeographicmarketing.com ) dedicated to their Geographic Marketing group. The website provides information about the solution designed specifically for national companies with multiple stores to take advantage of store level web marketing, customer ratings and reviews management, hyperlocal advertising and other geographic marketing elements needed in today’s web marketing and mobile marketing.
“As our Geographic Marketing Solution and Services has expanded since 2009, we have had to engage in helping national multi-location businesses and franchises take advantage of store level web marketing that extends beyond local business listing management services,” said Melih Oztalay, Smartfinds CEO. “Geographic web marketing is a fast growing industry making it easy for local customers to find businesses not only through web searches, but also mobile searches. Having a mobile application that is customized to a business’s brand will aid in having an upper edge over competition and our Customer Ratings and Reviews Management will insure higher average star ratings.”
National multi-store businesses and franchises have been focusing their attention on technology based data services when it comes to local business listings, however, the true value comes in the marketing solutions that effect marketing processes and strategic activities that go beyond local business listings and include reputation management along with interpretation and analysis of analytics and marketing data.
The additional difficulty for national multi-store businesses and franchises has been their focus on national marketing and not necessarily on store level reputation management, marketing or advertising.
Lastly, many national multi-store businesses and franchises are hoping their customers will visit their website, when infact there are over 200+ websites (search engines, social communities, 411 websites, GPS websites, and Business Directories) that are visited by consumers. The mere fact that these listings show in the search results before a corporate website’s store page, is indicative of the need for a geographic marketing solution at the store level and beyond the corporate website.
Geographic Web Marketing takes us down the path of not only web searches showing store level information from Local Business Listings, but the ability to promote marketing information (photos, images, coupons, discounts, offers, social media) along with managing the store’s customer ratings and reviews to insure positive experiences by consumers. A recently released study shows how 6 in 10 consumers make their decision based on the ratings and reviews they find at any website.
Geographic web marketing as a solution for national multi-location stores and franchises from Smartfinds Internet Marketing expands not only beyond Google, but also encompasses other elements that include Geo Tagging, Citation Marketing, QR Code Marketing, Consumer Rating and Reviews Management along with a Mobile Locations Finder mobile application. Geographic web marketing is a way to attract local customers online through strategies that leverage a business’ physical location. When fully leveraged with the company’s marketing content, pictures, logos, videos, events, coupons, promotions, customer reviews and more, it helps to insure customers will find your local business based on web searches or mobile searches.
About Smartfinds Internet Marketing
The most critical element of SmartFinds Internet Marketing services is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business. Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way to insure business growth and revenue generation. Some of SmartFinds’ clients ComForcare Home Care, Delphi, Flagstar Bank, Guardian Industries, Soave Enterprises, McCann Erickson, Penske Automotive Group, Wendy’s, Ziebart and others. You can learn more about SmartFinds at http://www.smartfindsmarketing.com and their Geographic Marketing website at http://www.smartfindsgeographicmarketing.com.
New Release Contact
Melih Oztalay, CEO
Smartfinds Internet Marketing
Direct: (248) 568.2241
330 East Maple Road #503, Birmingham, MI 48009
Toll-Free: (866) 501-5758
(above pictures shows yellow box in the map and next to view website as action items for
local consumers in enhanced listings)
Local business listings have been around for some time and based on the direction the industry is going, this will be the next major wave on the Internet. If you’re wondering what Local Business Listings are, please take a look at some of our other blog posts on Local Business Listings. One thing we can tell you is the last thing you need is to “get listed”. If you have a phone number for your business you are already listed with the major search engines and the major websites that focus their attention on the local market.
Let’s talk more about new developments at Google regarding the local business listings. Google has made some changes to the local business listing with Google Maps by adding enhanced business listings. These enhanced listings will identify what you would like local customers to see. This may include a video, coupon, a link or anything else you find important.
Google has continually added new beta features in the last few months. They started off with local business listing adwords in the San Francisco area. That was then followed with QR Codes to a limited number of businesses nationally (100,000 to be exact). Now Google Enhanced listings are being offered in limited areas. Google will of course assess the results of these tests and then using feedback along with their measurements make decisions to implement the program to everyone.
Benefits of the enhanced listings include:
- You can easily and inexpensively highlight your listing on Google Maps and Google.com from the Local Business Center.
- Potential customers in your local area will see what you think is most important or unique about your business.
- You can track the effectiveness of your enhancement with your Local Business Center dashboard.
- You will be charged a low $25 flat monthly fee, with no bids and no keywords required.
If you’re wondering what type of information you can use to enhance your local business listing, then this may help:
- Driving directions
Many of these options are already available as part of your standard listing, but they are not emphasized or highlighted in any way. Google’s enhanced listing will help to insure you promote what is most important to you to the local consumer.
Overall, this enhanced local marketing tool will continue to show up in all the same places it does today. The primary difference is what you see in the listings next to the map. You will be able to drop your enhanced listing fee with Google at anytime, which does give this service an inexpensive option to trial for a short period. Using Google’s Local Business Listing Center you can also monitor the search and click activity giving you a good idea how your enhanced listing is performing.
If you’re thinking that enhanced listings will change if you are ranked at the top of the list next to the maps or the bottom, then think again. You will still need to insure you are following all the Google policies and procedures, which a professional Internet marketing firm can help you with.
You can use local business listings as a local marketing tool to reach the local consumer and a professional service will have a progressive plan to help you manage these local listings and multiple local listing websites. This progressive plan includes setting up accounts, claiming your listing, updating your listing, and maintaining your listing. This will then be followed by consumer review management, citations, and QR codes and other technologies as they are made available to the business community.
Your time resources are limited and your expertise is with your business. This does not necessarily include the management of Internet marketing of your business. Local business listing management services are provided by SmartFinds Internet Marketing. You will find this to be of great benefit to your time resources and the low cost service may eliminate your yellow page ad costs. Let the experts of over 15 years Internet marketing experience help you use this local business marketing tool properly.
Search Engines certainly are not able to make things too easy for the local business. I don’t blame them entirely, because spammers can get advantage of search engines very quickly and easily. Spammers and other fraudulent websites tend to be the terrorist of the Internet. Needless to say, the actions of a few tend to make it difficult for everyone else.
You would think that all you need to do is claim, update and manage your local listing with the search engine and other local listing websites. That certainly would be the easy thing to do, however, whether your local business listing will be ranked on search results or within other local business listing search results is dependent upon a few other factors.
The good news is that it is not as complicated as search engine optimization (SEO) and understanding the technical and non-technical intricacies of getting your website ranked organically within the top ten search results. There are five items on the to do list.
1. Claim your local business listing at the various local listing websites.
2. Update your local business listing with information about your business, product and services. Include photos, videos, coupons, discounts, offers, promotions.
3. Maintain and manage your local business listing regularly with changes within your business, products and services (If anyone thinks that this is not an issue today, they may be right, but you can bet this will be added soon enough).
4. Get customers to post reviews about your business, products and services on your local business listing. You can suggest they post their review at one or multiple local listing websites, however, the local consumer will ultimately be the one to decide which and how many of the local listing websites they are will to submit their reviews.
5. Get citations about your business around the web, outside of your local business listing.
The first four items I’m sure are easy enough to understand, however, the last one introduces a new terminology to “optimizing” your local business listing.
If you are familiar with the concept of link popularity and inbound links, then you will understand citations. The only difference is that there isn’t an actual link coming back to your local listing. Citations (may also be called “web references”) are publicly available “mentions” of your business name and address on other websites. This information helps search engines validate your business.
For example, Google will seek out a citation about your business on InfoUSA, Localeze, and Yelp to mention a few. You local chamber of commerce directory that they make available on their website with your business information would also count.
Citations help validate your business is part of a local community. It’s difficult to fake membership in a chamber of commerce, or a business index, or be written about in a local online newspaper or popular blog. Citations help your local business listing become ranked among other local listings in a search result.
Part of this process is to be sure your business name and address information is consistent from one website to another. After all we are talking about computers and computers need data to be exactly alike in order to identify the information to be the same. The consistency would need to include your business description, name, address, phone number, website, and email address. Get into the habit of keeping this information handy so that you can copy and paste easily enough from one website to another or from one directory to another.
If you feel that maintaining your local business listing is time consuming or outside of your expertise to manage at all the various local listing websites, there is help out there. As with most local and small businesses, your time resources are limited and your expertise does not lie in the management of Internet marketing of your business. For this reason low cost local listing management services are provided by SmartFinds Internet Marketing through their SmartFinds Local Listing service is your choice. You will find this to be of great benefit and the low cost will help you potentially eliminate your yellow page ad costs. Let the experts of 15 years Internet marketing experience help you.