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	<title>SmartFinds Internet Marketing &#187; google local listing</title>
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	<link>http://www.smartfindsmarketing.com/blog</link>
	<description>Internet Marketing Agency providing business Internet Marketing strategies</description>
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		<title>Is Your Local Business Listing Ready For The Holidays?</title>
		<link>http://www.smartfindsmarketing.com/blog/2010/12/05/is-your-local-business-listing-ready-for-the-holidays/</link>
		<comments>http://www.smartfindsmarketing.com/blog/2010/12/05/is-your-local-business-listing-ready-for-the-holidays/#comments</comments>
		<pubDate>Sun, 05 Dec 2010 16:40:12 +0000</pubDate>
		<dc:creator>Internet Marketing Experts</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Geo-Marketing]]></category>
		<category><![CDATA[Local Business Listings]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google favorites]]></category>
		<category><![CDATA[google listing]]></category>
		<category><![CDATA[google local business listing]]></category>
		<category><![CDATA[google local listing]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[google places]]></category>
		<category><![CDATA[holiday coupons]]></category>
		<category><![CDATA[holiday deals]]></category>
		<category><![CDATA[holiday offers]]></category>
		<category><![CDATA[holiday season]]></category>
		<category><![CDATA[holiday specials]]></category>
		<category><![CDATA[local business]]></category>
		<category><![CDATA[local business listing]]></category>
		<category><![CDATA[local business marketing]]></category>
		<category><![CDATA[local consumers]]></category>
		<category><![CDATA[local internet marketing]]></category>
		<category><![CDATA[local listing]]></category>
		<category><![CDATA[local search marketing]]></category>

		<guid isPermaLink="false">http://www.smartfindsmarketing.com/blog/?p=3692</guid>
		<description><![CDATA[Local business listings holiday season readiness for local business marketing with coupons, offers, discounts, photos, videos and events to local consumers.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.smartfindslocallisting.com" target="_blank" title="local business listing holiday season"><img src="http://www.smartfindsmarketing.com/blog/wp-content/uploads/2010/12/holiday_season_readiness.png" alt="local business listing holiday season readiness" title="local business listing holiday season readiness" width="250" height="154" align="left" style="padding:10px;" /></a>Local business listings give your business the opportunity, for free, to make coupons, offers, discounts, photos, videos and more available to local customers.  You can be as big as a Target and as small as a florist to take advantage of local business listings.  As long as your business is dependent upon the local economy for your revenue, local business listings is an important local business marketing tool.</p>
<p>Local business listings show up in search results, in mobile search results and also in mobile applications.  For this reason it is important that you to claim, update and manage your local business listing at multiple local listing websites, search engines, social communities, 411 websites, GPS websites and business directories.  There is more to this than just Google.</p>
<p>If you have started to work with your local business listing, here are some tips for the holidays:</p>
<ul>
<li>Add photos about your business, products and services</li>
<li>Add videos about your business, products and services</li>
<li>Update your local listings keywords, categories and tags</li>
<li>Create a coupon highlighting holiday specials</li>
<li>Link to a menu of holiday events and offers</li>
<li>Update your holiday business hours</li>
<li>Write a post or add an event to engage with your local customers</li>
</ul>
<p>These interactive yellow pages are important in your business marketing toolbox and you will have to watch for customer reviews as well.  While you are in the process of updating your local business listings, you might as well start planning how to get satisfied customers to submit high ratings and positive comments about your business.  You may wish to include:</p>
<ul>
<li>Displays cards asking for high ratings and positive comments at checkout or at the front counter.</li>
<li>Make a laptop or computer available for customers to add their comments to your listing while they are in your store or office (if appropriate)</li>
<li>Have cards ready to include with any purchase or perhaps with your invoices that you send out.</li>
</ul>
<p>Customer comments are important not only for your business listing now, but also in the future.  Get a start on managing the customer reviews sooner rather than later!</p>
<p>Certainly your time resources are limited and <a href="http://www.smartfindslocallisting.com" title="local business listing optimization" target="_blank">Local Business Listing Optimization Services</a> are provided by <a href="http://www.smartfindsmarketing.com" title="internet marketing" target="_blank">SmartFinds Internet Marketing</a>. Additionally, this cost-effective service may eliminate your need for yellow pages advertising and its costs. Let the experts with over 16 years of Internet marketing experience help you use this local business marketing tool properly and prevent brand security issues from occurring.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.smartfindsmarketing.com/blog/2010/12/05/is-your-local-business-listing-ready-for-the-holidays/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Claiming Local Business Listing Is Only The Beginning</title>
		<link>http://www.smartfindsmarketing.com/blog/2010/10/09/claiming-local-business-listing-is-only-the-beginning/</link>
		<comments>http://www.smartfindsmarketing.com/blog/2010/10/09/claiming-local-business-listing-is-only-the-beginning/#comments</comments>
		<pubDate>Sat, 09 Oct 2010 17:12:22 +0000</pubDate>
		<dc:creator>Internet Marketing Experts</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Geo-Marketing]]></category>
		<category><![CDATA[Local Business Listings]]></category>
		<category><![CDATA[claim]]></category>
		<category><![CDATA[claim local business listing]]></category>
		<category><![CDATA[claim local listing]]></category>
		<category><![CDATA[google favorites]]></category>
		<category><![CDATA[google local business listing]]></category>
		<category><![CDATA[google local listing]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[google places]]></category>
		<category><![CDATA[local business listing]]></category>
		<category><![CDATA[local business marketing]]></category>
		<category><![CDATA[local internet marketing]]></category>
		<category><![CDATA[local listing]]></category>
		<category><![CDATA[local search marketing]]></category>
		<category><![CDATA[owner verified]]></category>
		<category><![CDATA[verified local business listing]]></category>
		<category><![CDATA[verified local listing]]></category>

		<guid isPermaLink="false">http://www.smartfindsmarketing.com/blog/?p=3629</guid>
		<description><![CDATA[Claiming your local business listing is only the beginning of tapping into local business marketing tools on the web.  Local business listings help local businesses reach local consumers through web searches, mobile searches and mobile applications if you maintain your local business listing monthly.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.smartfindslocallisting.com" target="_blank" title="local business marketing"><img src="http://www.smartfindsmarketing.com/blog/wp-content/uploads/2010/10/local_listing_owner_verified-300x296.png" alt="local business listing owner verified" title="local listing owner verified" width="300" height="296" class="alignleft size-medium wp-image-3632" /></a>Many businesses have gone down the path of claiming their local business listing, but we have seen two distinct problems. The first is that while the local business listings have been claimed, they are only claimed at Google.  That doesn’t necessarily benefit the overall marketing process on the web, which we will discuss further. The other is that the local business listing has been claimed only at Google and nothing further has been done.  No coupons updated, no customer reviews disputed, no events, no videos, and no photos.  Essentially the local business listing has been claimed, but they are not being used for marketing purposes or to avoid public relation problems.</p>
<p>Undoubtedly, businesses that have claimed their local business listing have found that their time resources are limited in order to manage the local listings at Google let alone managing the local listings at many other websites, searches engines, social communities, 411 websites, GPS websites and general business directories.  This doesn’t include the frustration they may have encountered in the claiming process that could have led to an anxiety to do anything further with these listings.</p>
<p>Here are a few items to consider for local business listings with multiple local business listing websites, search engines, social communities, 411 websites, and GPS websites:</p>
<ol style="list-style-type:decimal;">
<li>Claiming your local business listing</li>
<li>Updating your local business listing with your marketing materials (coupons, offers, events, discounts, promotions, events, photos, videos, map marker location, business information, and much more)</li>
<li>Removing or Claiming duplicate listings</li>
<li>Responding to existing customer reviews (particularly negative ones)</li>
<li>Securing positive customer reviews from satisfied customers.</li>
<li>Monitoring your local listing for new duplicates and customer reviews.</li>
<li>Managing your local listing through local listing analytics and tweaking your local listing monthly with new marketing information.</li>
</ol>
<p>You see, local business listings are the interactive yellow pages of the 21st century.  Unlike the traditional yellow pages, these listings give you the ability to add any digital marketing information including coupons, videos, events and photos.  Besides you have the ability to updating these local business listings 24x7x365.  I think you will find that you can eliminate or greatly reduce your traditional yellow page costs.</p>
<p>Keep in mind that when we say the listings are “interactive” that means customers can post their reviews about their experience with your business, staff, products or services.  These reviews need to be managed to avoid public relations problems and there are three options for your response.  You can rebut the issue, you can apologize or you can provide your perspective.  Doing nothing is not really an option if you plan on having new customers come to do to business with you.</p>
<p>There is also a debate in the Internet marketing industry if the customer reviews will affect your website’s ranking position with search engines.  For example, if your search engine optimization was 100% perfect and you are ranked #1 for a variety of search terms, but your consumer reviews are 100% negative (e.g. 1 start our of 5) you may find that you are no longer ranked in the search engines.  While this algorithm is not in place yet, it is possible that it could become activity since customer reviews do have a quantitative component to them.</p>
<p>Let’s discuss briefly why there is more to this than Google.  You will find that there this is a closed loop circle that begins with customer using Google to search for a business, product or service.  Once they have experienced doing business with you, they go to other websites to post their review about your business, product or service.  The other websites then push these reviews into your Google local listing for future customers to see.  You can see this requires that you manage your local listing at other websites.</p>
<p>There is of course another reason besides the consumer reviews.  Local business listings show up not only in web searches, but also in mobile searches and mobile applications.  Thus, mobile application developers decide which database they will use for their mobile application.  If a business only concentrates on Google, but the mobile application developer uses another website, then you would be missing out on potential business.</p>
<p>As a business who has claimed your local business listing you are heading down the right path, but time resources, expertise and experience will prevent you from using this interactive marketing tool to truly benefit your business and reach the local consumers.  Local business listing management services for marketing purposes can support your business for as low as $1.50 per day.  Do not be fooled by the lower cost data only services as you will get what you pay for.</p>
<p>Certainly your time resources are limited and <a href="http://www.smartfindslocallisting.com/" title="Local Marketing Services" target="_blank">Local Marketing Services</a> are provided by <a href="http://www.smartfindsmarketing.com/" target="_blank" title="internet marketing">SmartFinds Internet Marketing</a>. You will find this to be of great benefit to your time resources and the low cost service may eliminate your yellow page ad costs. Let the experts of over 16 years Internet marketing experience help you use this local business marketing tool properly and prevent brand security issues from occurring.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.smartfindsmarketing.com/blog/2010/10/09/claiming-local-business-listing-is-only-the-beginning/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Places Local Business Listing Availability By Country</title>
		<link>http://www.smartfindsmarketing.com/blog/2010/06/13/google-places-local-business-listing-availability-by-country/</link>
		<comments>http://www.smartfindsmarketing.com/blog/2010/06/13/google-places-local-business-listing-availability-by-country/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 01:00:34 +0000</pubDate>
		<dc:creator>melih</dc:creator>
				<category><![CDATA[Geo-Marketing]]></category>
		<category><![CDATA[Local Business Listings]]></category>
		<category><![CDATA[geographical marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google lbc]]></category>
		<category><![CDATA[google local business listing]]></category>
		<category><![CDATA[google local listing]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[google places]]></category>
		<category><![CDATA[local business listing]]></category>
		<category><![CDATA[local business marketing]]></category>
		<category><![CDATA[local internet marketing]]></category>
		<category><![CDATA[local listing]]></category>
		<category><![CDATA[local search marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://www.smartfindsmarketing.com/blog/?p=3523</guid>
		<description><![CDATA[Google Places Local Business Listing availability by country.  A free service offered by Google Places and new countries are added by Google as they are made available through Google Maps.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.smartfindslocallisting.com" target="_blank" title="local business marketing"><img src="http://www.smartfindslocallisting.com/blog/wp-content/uploads/2010/06/google_place_sm.png" alt="google places" title="google places" width="200" height="280" align="left" style="padding:10px;" /></a>Google Places is a free service that offers a wide range of mapping functionalities. While Google is making them available from everywhere, it will take some time before this free service is available around the entire globe.  </p>
<p>You can get the additional information from Google at the following link:</p>
<p><a href="http://www.google.com/support/places/bin/answer.py?hl=en&#038;answer=168339" target="_blank" title="Google Places Availability">http://www.google.com/support/places/bin/answer.py?hl=en&#038;answer=168339</a></p>
<p>As of this writing on June 13, 2010, there are 66 countries listed below in alphabetical order where Google Places is available.  Bookmark this page and check back regularly for any changes to this list.</p>
<p>Angola<br />
Argentina<br />
Australia<br />
Austria<br />
Belgium<br />
Bermuda<br />
Botswana<br />
Brazil<br />
Bulgaria<br />
Canada<br />
Chile<br />
China<br />
Croatia<br />
Czech Republic<br />
Democratic Republic of the Congo<br />
Denmark<br />
Egypt<br />
Finland<br />
France<br />
Gabon<br />
Germany<br />
Greece<br />
Greenland<br />
Hong Kong<br />
Hungary<br />
Iceland<br />
India<br />
Indonesia<br />
Ireland<br />
Israel<br />
Italy<br />
Japan<br />
Kenya<br />
Korea Dem. People&#8217;s Rep.<br />
Latvia<br />
Liechtenstein<br />
Lithuania<br />
Luxembourg<br />
Madagascar<br />
Malaysia<br />
Mauritius<br />
Mexico<br />
Mozambique<br />
Netherlands<br />
New Zealand<br />
Norway<br />
Poland<br />
Portugal<br />
Romania<br />
Russia<br />
Rwanda<br />
Serbia<br />
Sierra Leone<br />
Singapore<br />
Slovakia<br />
South Africa<br />
Spain<br />
Sweden<br />
Switzerland<br />
Taiwan<br />
Thailand<br />
Turkey<br />
Uganda<br />
United Kingdom<br />
United States </p>
]]></content:encoded>
			<wfw:commentRss>http://www.smartfindsmarketing.com/blog/2010/06/13/google-places-local-business-listing-availability-by-country/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Local Business Marketing The Known Future</title>
		<link>http://www.smartfindsmarketing.com/blog/2010/04/19/local-business-marketing-the-known-future/</link>
		<comments>http://www.smartfindsmarketing.com/blog/2010/04/19/local-business-marketing-the-known-future/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 02:40:49 +0000</pubDate>
		<dc:creator>teamsf</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Local Business Listings]]></category>
		<category><![CDATA[ask local]]></category>
		<category><![CDATA[bing local]]></category>
		<category><![CDATA[bing local listing center]]></category>
		<category><![CDATA[business local listing]]></category>
		<category><![CDATA[business local listings]]></category>
		<category><![CDATA[Geo-Marketing]]></category>
		<category><![CDATA[geographical marketing]]></category>
		<category><![CDATA[google local]]></category>
		<category><![CDATA[google local business listing]]></category>
		<category><![CDATA[google local listing]]></category>
		<category><![CDATA[google local listings]]></category>
		<category><![CDATA[google maps for mobile]]></category>
		<category><![CDATA[google maps marketing]]></category>
		<category><![CDATA[google street maps]]></category>
		<category><![CDATA[internet marketing for small business]]></category>
		<category><![CDATA[local business center]]></category>
		<category><![CDATA[local business listing]]></category>
		<category><![CDATA[local business marketing]]></category>
		<category><![CDATA[local internet marketing]]></category>
		<category><![CDATA[local listing]]></category>
		<category><![CDATA[local listing center]]></category>
		<category><![CDATA[local listing google]]></category>
		<category><![CDATA[local listing service]]></category>
		<category><![CDATA[local listings]]></category>
		<category><![CDATA[local maps]]></category>
		<category><![CDATA[local marketing]]></category>
		<category><![CDATA[local online marketing]]></category>
		<category><![CDATA[local search engine marketing]]></category>
		<category><![CDATA[local search marketing]]></category>
		<category><![CDATA[local.com]]></category>
		<category><![CDATA[merchant circle]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[mobile marketing business]]></category>
		<category><![CDATA[mobile marketing strategies]]></category>
		<category><![CDATA[mobile marketing strategy]]></category>
		<category><![CDATA[online small business marketing]]></category>
		<category><![CDATA[small business internet marketing]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[small business marketing ideas]]></category>
		<category><![CDATA[small business marketing strategies]]></category>
		<category><![CDATA[small business opportunities]]></category>
		<category><![CDATA[small business search marketing]]></category>
		<category><![CDATA[small business web marketing]]></category>
		<category><![CDATA[yahoo local listing]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://www.smartfindsmarketing.com/blog/?p=3413</guid>
		<description><![CDATA[Local business listings as a local business marketing tool to reach local consumers through web search or mobile search is something you cannot ignore as a business owner.]]></description>
			<content:encoded><![CDATA[<p>The Internet has turned into a great local business marketing tool in the past couple of years.  While local businesses have not yet adopted these tools into their marketing strategies, the technologies are moving forward with or without them.  The convergence of Search, Social Media and Mobile Marketing is bringing business information with products and services into the hands of the local consumers.</p>
<p>Having had Internet business experience for the past 16 years, I can tell you this is probably one of the few times where we can put all the local business marketing puzzle pieces together and see what marketing tools we have available over the next 2 &#8211; 3 years.  Let&#8217;s review each one so we can see how they come together.</p>
<p><img src="http://www.smartfindslocallisting.com/images/local_listing_map_targets_85x85.png" alt="local business listing map icon" align="left" style="padding:10px;padding-bottom:90px;" /><strong>Local Business Listings</strong><br />
In short these are the interactive yellow pages of the Internet. Interactive because as a business owner you can update and manage these listings at search engines, social communities, 411 web sites, GPS/Mapping websites and basic business directories.  They are also interactive because consumers can post their experience they had with your business, products or services.  In order to get started you need to claim, update, monitor and manage these listings at multiple local listing websites.  Don&#8217;t have the time resources?  Don’t worry, there are companies that provide local business listing management services.</p>
<p><img src="http://www.smartfindslocallisting.com/images/local_listing_marketing_target_85x85.png" alt="local business listing marketing target icon" align="left" style="padding:10px;padding-bottom:70px;" /><strong>Local Business Listing Marketing vs. Data Services</strong><br />
As a business you will want to seek out companies that provide the marketing services.  The companies  provide basic data services only push your information out, but they do not help you protect your listing from being hijacked or for that matter manage your listings for marketing purposes with various types of content like coupons, events, QR codes, consumer reviews, coupons and citations.  The marketing services have a higher cost to them than the data services, because the marketing services are more effective and do more for your business.</p>
<p><img src="http://www.smartfindslocallisting.com/images/consumer_reviews_alert_85x85.png" alt="Local Business Listing Consumer Reviews Icon" align="left" style="padding:10px;padding-bottom:90px;" /><strong>Consumer Reviews</strong><br />
This will be the first time that most local businesses dependent upon the local consumer for their revenue will need to manage their public relations.  Consumer Reviews are not just about other consumers seeing the information, but too many negative reviews will adversely impact your website ranking position in search results.  This is no longer about just consumers posting their frustrations to a website or blog, but directly into your local listing.  As a business you will need to closely monitor these reviews and also begin to engage customers that have positive experiences to post their information as well.</p>
<p><img src="http://www.smartfindslocallisting.com/images/mobile_device_with_coupon_code_85x85.png" alt="Local Listing Mobile Coupon Icon" align="left" style="padding:10px;" /><strong>Local Listing Coupons and Mobile Coupons</strong><br />
The Local business listing gives the business the opportunity of posting their coupons, offers, and discounts.  They are then available for consumers to find through web searches and through their mobile devices.  While this is not available through all local listing websites or available for free, this is in no uncertain terms the demise of the traditional coupons.</p>
<p><img src="http://www.smartfindslocallisting.com/images/local_listing_events_85x85.png" alt="Local Business Listing Events Icon" align="left" style="padding:10px;" /><strong>Events and Promotions</strong><br />
If you promote your business then you will want to use the Events promotion tool within Local Business Listings.  You can include Specials, Events, New Products, General News, pretty much any alert you wish to make the local consumers aware of so they can find it through a web search or a mobile search.</p>
<p><img src="http://www.smartfindslocallisting.com/images/local_listing_qr_code_85x85.png" alt="Local Business Listing QR Code Icon" align="left" style="padding:10px;" /><strong>QR Codes</strong><br />
These small square bar codes will allow you to program them for consumers to scan using their mobile devices.  The code will then do whatever is programmed to them.  For example, a coupon, discount, offer, event, website link.  You can also use them on business cards, websites, traditional ads, store window, and much more.</p>
<p><img src="http://www.smartfindslocallisting.com/images/local_listing_citations_85x85.png" alt="Local Business Listing Citation Icon" align="left" style="padding:10px;padding-bottom:55px;" /><strong>Citations</strong><br />
This tends to add a level of complication for most businesses.  If you’re familiar with the idea of inbound links, this is very similar only this time is not necessarily just about a link, but your company name, address, city, state, zip, phone and many other aspects that are related to what is known as HCards to include your longitude and latitude of your business address.  Because this is a combination of marketing and technical expertise you may wish to get someone to help you with this item.</p>
<p><img src="http://www.smartfindslocallisting.com/images/hyper_local_targeting_85x100.png" alt="Hyper Local Icon" align="left" style="padding:10px;" /><strong>Hyperlocal</strong><br />
Websites that are hyperlocal give a local business the opportunity to highly target advertising and marketing geographically and demographically.  While these websites are not as prominent for this purpose yet, this will change and needs to be planned for in 2011 and beyond.</p>
<p>&nbsp;</p>
<p>Having had Internet business experience for the past 16 years, I can tell you that that geographic marketing is the direction of our immediate future.  Hopefully I was able to portray to you some of the known components of local business marketing and how this local business marketing tool can be used to reach the local consumers.</p>
<p>Certainly your time resources are limited and <a href="http://www.smartfindslocallisting.com/" title="local business listing marketing" target="_blank">Local Business Listing Management Services</a> are provided by <a href="http://www.smartfindsmarketing.com/" target="_blank" title="internet marketing">SmartFinds Internet Marketing</a>. You will find this to be of great benefit to your time resources and the low cost service may eliminate your yellow page ad costs. Let the experts of over 16 years Internet marketing experience help you use this local business marketing tool properly and prevent brand security issues from occurring.</p>
]]></content:encoded>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Local Business Listings, Consumer Reviews and Public Relations Concerns for the Local Business</title>
		<link>http://www.smartfindsmarketing.com/blog/2010/02/11/local-business-listings-consumer-reviews-and-public-relations-concerns-for-the-local-business/</link>
		<comments>http://www.smartfindsmarketing.com/blog/2010/02/11/local-business-listings-consumer-reviews-and-public-relations-concerns-for-the-local-business/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 02:33:47 +0000</pubDate>
		<dc:creator>teamsf</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Local Business Listings]]></category>
		<category><![CDATA[bing local listing]]></category>
		<category><![CDATA[business listing]]></category>
		<category><![CDATA[business local listing]]></category>
		<category><![CDATA[company listing]]></category>
		<category><![CDATA[company local listing]]></category>
		<category><![CDATA[consumer reviews]]></category>
		<category><![CDATA[google local listing]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[local business directory]]></category>
		<category><![CDATA[local business listing]]></category>
		<category><![CDATA[local internet marketing]]></category>
		<category><![CDATA[local listing]]></category>
		<category><![CDATA[local listing reviews]]></category>
		<category><![CDATA[local listings]]></category>
		<category><![CDATA[local search engine]]></category>
		<category><![CDATA[local.com]]></category>
		<category><![CDATA[yahoo local listing]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://www.smartfindsmarketing.com/blog/?p=3334</guid>
		<description><![CDATA[Local businesses will need to start paying attention to their local business listing for consumer reviews.  Consumer reviews on local business listings will affect search engine rankings and also display to other consumers on mobile searches.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.smartfindslocallisting.com" title="local business listing management services" target="_blank"><img src="http://www.smartfindslocallisting.com/images/managing_consumer_reviews.png" alt="Local Business Listing Consumer Reviews" width="304" height="303" align="left" style="border-style:none;padding:10px;" /></a>If your business is dependent upon the local consumer for revenue then you will need to start paying attention to your local business listing.  You, also, need to know that paying attention to your local business listing is not about one location.  There are over 60 different local listing websites and search engines in four different categories.  Most allow the local consumer to post their experience about your business, products and services without your knowledge or involvement.  While this has more importance for B2C companies, it does indeed apply to B2B companies as well.</p>
<p>One way of describing local business listings is to call them the interactive internet yellow pages. I say &#8220;interactive&#8221; because it is a two way street. Local business listings are a convergence of search, social media and mobile marketing. More importantly they have evolved to be an excellent marketing tool for the local business.  Local business listings show up in search results on the first page and on mobile searches when the local consumer is around town.</p>
<p>Local businesses are defined as large local businesses, franchises, restaurants, banks, professional services, and small business.  Pretty much any business that is dependent upon the local consumer for their revenue.</p>
<p>The business can do more with local listings then they ever could with the traditional yellow pages. Aside from the basic business information, you can add photos, videos, coupons, and events to showcase your business, your products and services. More importantly you can update them 24x7x365.</p>
<p>The consumer also is interactive in this case. They get to post their review of your business, their experience with you, your products and services. What is interesting is that the business does not have to be engaged in local business listings in order for consumers to post their reviews. Websites like Angie&#8217;s List, Yelp, Google, Yahoo, Bing, City Search and more are a good example how consumers have been very engaged in posting their commentary about a business (good or bad).</p>
<p>If you think that &#8220;getting listed&#8221; inexpensively is the solution then you need to reconsider what you know about local business listings.  The trick is to claim your listing at multiple local listing websites in order to update them with your marketing material and manage them on a regular basis.  It is estimated that less than 15% of all local business listings are claimed, therefore there is large number of local businesses that neglect this as a marketing tool and their reputation.</p>
<p>These local business listings represent your company&#8217;s brand and your customers feel about their experience with you. Isolated negative reviews are not to be taken lightly because your prospective customers that don&#8217;t know you and can only make a decision based on what they read. Any negative review will reduce the perception about your brand and consumers will think twice where to spend their money. These online reviews of your business are a powerful first impression of your brand credibility as well as a sense of security for new customers. They need to know they can trust you.</p>
<p>Consumers are tuning out the commercial messages that bombard them everywhere at all the times. Any opinion coming from another customer gives confidence with prospective customers. The opinion given from an existing customer with no economic interest helps to facilitate a foundation of trust.</p>
<p>If you&#8217;re wondering how a business utilizes this marketing tool effectively at all these locations with limited time resources, then the answer lies in local business listing management services that support the business to take care of this at multiple local listing websites. The only thing you have to be careful here is that most of the companies out there are about &#8220;getting listed&#8221;, which is not really what the business needs since most businesses, unless they are new, are already listed. What you need is someone who will help you setup an account, claim your listings, update, manage and maintain them for you.</p>
<p><a href="http://www.smartfindslocallisting.com" title="Local Business Listing Management Services" target="_blank">Local business listing management services</a> are provided by <a href="http://www.smartfindsmarketing.com" title="Internet Marketing" target="_blank">SmartFinds Internet Marketing</a>. You will find this to be of great benefit to your time resources and the low cost service may eliminate your yellow page ad costs. Let the experts of over 15 years Internet marketing experience help you use this local business marketing tool properly.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.smartfindsmarketing.com/blog/2010/02/11/local-business-listings-consumer-reviews-and-public-relations-concerns-for-the-local-business/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Google Local Business Listing Enhancements</title>
		<link>http://www.smartfindsmarketing.com/blog/2010/02/04/google-local-business-listing-enhancements/</link>
		<comments>http://www.smartfindsmarketing.com/blog/2010/02/04/google-local-business-listing-enhancements/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 04:58:00 +0000</pubDate>
		<dc:creator>teamsf</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Local Business Listings]]></category>
		<category><![CDATA[bing local listing]]></category>
		<category><![CDATA[business listing]]></category>
		<category><![CDATA[business local listing]]></category>
		<category><![CDATA[citations]]></category>
		<category><![CDATA[company listing]]></category>
		<category><![CDATA[company local listing]]></category>
		<category><![CDATA[google local business listing]]></category>
		<category><![CDATA[google local listing]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[local business directory]]></category>
		<category><![CDATA[local business listing]]></category>
		<category><![CDATA[local business listing citations]]></category>
		<category><![CDATA[local internet marketing]]></category>
		<category><![CDATA[local listing]]></category>
		<category><![CDATA[local listing citations]]></category>
		<category><![CDATA[local listing reviews]]></category>
		<category><![CDATA[local listings]]></category>
		<category><![CDATA[local search engine]]></category>
		<category><![CDATA[local.com]]></category>
		<category><![CDATA[mobile devices]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[qr code]]></category>
		<category><![CDATA[web reference]]></category>
		<category><![CDATA[website ranking]]></category>
		<category><![CDATA[yahoo local listing]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://www.smartfindsmarketing.com/blog/?p=3315</guid>
		<description><![CDATA[Google has made some changes to the local business listing with Google Maps by adding enhanced business listings.  These enhanced listings will identify what you would like local customers to see.  This may include a video, coupon, a link or anything else you find important. ]]></description>
			<content:encoded><![CDATA[<div align="left" style="font-size:10px;padding-bottom:20px;"><img src="http://www.smartfindslocallisting.com/images/google_enhanced_local_business_listing3.png" width="482" height="215" alt="Enhanced Local Business Listing Example" style="border:none;padding-right:10px;padding-bottom:20px;" /><br />(above pictures shows yellow box in the map and next to view website as action items for <br />local consumers in enhanced listings)</div>
<p>Local business listings have been around for some time and based on the direction the industry is going, this will be the next major wave on the Internet.  If you&#8217;re wondering what Local Business Listings are, please take a look at some of our other blog posts on <a href="http://www.smartfindsmarketing.com/blog/category/local-business-listings/" title="local business listings" target="_blank" />Local Business Listings</a>.  One thing we can tell you is the last thing you need is to &#8220;get listed&#8221;.  If you have a phone number for your business you are already listed with the major search engines and the major websites that focus their attention on the local market.  </p>
<p>Let&#8217;s talk more about new developments at Google regarding the local business listings.  Google has made some changes to the local business listing with Google Maps by adding enhanced business listings.  These enhanced listings will identify what you would like local customers to see.  This may include a video, coupon, a link or anything else you find important.</p>
<p>Google has continually added new beta features in the last few months.  They started off with local business listing adwords in the San Francisco area.  That was then followed with QR Codes to a limited number of businesses nationally (100,000 to be exact).  Now Google Enhanced listings are being offered in limited areas. Google will of course assess the results of these tests and then using feedback along with their measurements make decisions to implement the program to everyone.</p>
<p>Benefits of the enhanced listings include:</p>
<ul>
<li>You can easily and inexpensively highlight your listing on Google Maps and Google.com from the Local Business Center.</li>
<li>Potential customers in your local area will see what you think is most important or unique about your business.</li>
<li>You can track the effectiveness of your enhancement with your Local Business Center dashboard.</li>
<li>You will be charged a low $25 flat monthly fee, with no bids and no keywords required.</li>
</ul>
<p>If you’re wondering what type of information you can use to enhance your local business listing, then this may help:</p>
<ul>
<li>Website</li>
<li>Photos</li>
<li>Videos</li>
<li>Coupons</li>
<li>Menu</li>
<li>Reservations</li>
<li>Driving directions</li>
</ul>
<p>Many of these options are already available as part of your standard listing, but they are not emphasized or highlighted in any way.  Google’s enhanced listing will help to insure you promote what is most important to you to the local consumer.</p>
<p><img src="http://www.smartfindslocallisting.com/images/google_enhanced_local_business_listing1.png" width="270" height="286" alt="Enhanced Local Business Listing Example" align="right" style="border:none;padding-right:10px;padding-bottom:20px;" />Overall, this enhanced local marketing tool will continue to show up in all the same places it does today.  The primary difference is what you see in the listings next to the map.  You will be able to drop your enhanced listing fee with Google at anytime, which does give this service an inexpensive option to trial for a short period.  Using Google’s Local Business Listing Center you can also monitor the search and click activity giving you a good idea how your enhanced listing is performing.</p>
<p>If you&#8217;re thinking that enhanced listings will change if you are ranked at the top of the list next to the maps or the bottom, then think again.  You will still need to insure you are following all the Google policies and procedures, which a professional Internet marketing firm can help you with.</p>
<p>You can use local business listings as a local marketing tool to reach the local consumer and a professional service will have a progressive plan to help you manage these local listings and multiple local listing websites.  This progressive plan includes setting up accounts, claiming your listing, updating your listing, and maintaining your listing.   This will then be followed by consumer review management, citations, and QR codes and other technologies as they are made available to the business community.</p>
<p>Your time resources are limited and your expertise is with your business.  This does not necessarily include the management of Internet marketing of your business.  <a href="http://www.smartfindslocallisting.com/" title="local business listing services" target="_blank" />Local business listing management services</a> are provided by SmartFinds Internet Marketing. You will find this to be of great benefit to your time resources and the low cost service may eliminate your yellow page ad costs. Let the experts of over 15 years Internet marketing experience help you use this local business marketing tool properly.</p>
<p>FRDHF26VXM9C</p>
]]></content:encoded>
			<wfw:commentRss>http://www.smartfindsmarketing.com/blog/2010/02/04/google-local-business-listing-enhancements/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Local Business Listings And The Importance Of Citations</title>
		<link>http://www.smartfindsmarketing.com/blog/2010/01/22/local-business-listings-and-the-importance-of-citations/</link>
		<comments>http://www.smartfindsmarketing.com/blog/2010/01/22/local-business-listings-and-the-importance-of-citations/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 04:07:54 +0000</pubDate>
		<dc:creator>teamsf</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Local Business Listings]]></category>
		<category><![CDATA[bing local listing]]></category>
		<category><![CDATA[business listing]]></category>
		<category><![CDATA[business local listing]]></category>
		<category><![CDATA[citations]]></category>
		<category><![CDATA[company listing]]></category>
		<category><![CDATA[company local listing]]></category>
		<category><![CDATA[google local business listing]]></category>
		<category><![CDATA[google local listing]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[local business directory]]></category>
		<category><![CDATA[local business listing]]></category>
		<category><![CDATA[local business listing citations]]></category>
		<category><![CDATA[local internet marketing]]></category>
		<category><![CDATA[local listing]]></category>
		<category><![CDATA[local listing citations]]></category>
		<category><![CDATA[local listing reviews]]></category>
		<category><![CDATA[local listings]]></category>
		<category><![CDATA[local search engine]]></category>
		<category><![CDATA[local.com]]></category>
		<category><![CDATA[mobile devices]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[qr code]]></category>
		<category><![CDATA[web reference]]></category>
		<category><![CDATA[website ranking]]></category>
		<category><![CDATA[yahoo local listing]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://www.smartfindsmarketing.com/blog/?p=3307</guid>
		<description><![CDATA[Citations or web references are publicly available mentions of your business name and address on other websites. This information helps search engines validate your business. Citations help validate your business is part of a local community.]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.smartfindslocallisting.com/images/local_business_listing_citation_puzzle_piece.png" alt="Local Business Listing Citations" align="left" style="border:none;padding-right:10px;padding-bottom:20px;" />Search Engines certainly are not able to make things too easy for the local business. I don&#8217;t blame them entirely, because spammers can get advantage of search engines very quickly and easily. Spammers and other fraudulent websites tend to be the terrorist of the Internet. Needless to say, the actions of a few tend to make it difficult for everyone else.</p>
<p>You would think that all you need to do is claim, update and manage your local listing with the search engine and other local listing websites. That certainly would be the easy thing to do, however, whether your local business listing will be ranked on search results or within other local business listing search results is dependent upon a few other factors.</p>
<p>The good news is that it is not as complicated as search engine optimization (SEO) and understanding the technical and non-technical intricacies of getting your website ranked organically within the top ten search results. There are five items on the to do list.</p>
<p>1. Claim your local business listing at the various local listing websites.</p>
<p>2. Update your local business listing with information about your business, product and services. Include photos, videos, coupons, discounts, offers, promotions.</p>
<p>3. Maintain and manage your local business listing regularly with changes within your business, products and services (If anyone thinks that this is not an issue today, they may be right, but you can bet this will be added soon enough).</p>
<p>4. Get customers to post reviews about your business, products and services on your local business listing. You can suggest they post their review at one or multiple local listing websites, however, the local consumer will ultimately be the one to decide which and how many of the local listing websites they are will to submit their reviews.</p>
<p>5. Get <a href="http://www.smartfindslocallisting.com/articles/local_business_listings_and_the_importance_of_citations.php" title="Local Business Listing Citations">citations</a> about your business around the web, outside of your local business listing.</p>
<p>The first four items I&#8217;m sure are easy enough to understand, however, the last one introduces a new terminology to &#8220;optimizing&#8221; your local business listing.</p>
<p>If you are familiar with the concept of link popularity and inbound links, then you will understand citations. The only difference is that there isn&#8217;t an actual link coming back to your local listing. Citations (may also be called &#8220;web references&#8221;) are publicly available &#8220;mentions&#8221; of your business name and address on other websites. This information helps search engines validate your business.</p>
<p>For example, Google will seek out a citation about your business on InfoUSA, Localeze, and Yelp to mention a few. You local chamber of commerce directory that they make available on their website with your business information would also count.</p>
<p>Citations help validate your business is part of a local community. It&#8217;s difficult to fake membership in a chamber of commerce, or a business index, or be written about in a local online newspaper or popular blog. Citations help your local business listing become ranked among other local listings in a search result.</p>
<p>Part of this process is to be sure your business name and address information is consistent from one website to another. After all we are talking about computers and computers need data to be exactly alike in order to identify the information to be the same. The consistency would need to include your business description, name, address, phone number, website, and email address. Get into the habit of keeping this information handy so that you can copy and paste easily enough from one website to another or from one directory to another.</p>
<p>If you feel that maintaining your local business listing is time consuming or outside of your expertise to manage at all the various local listing websites, there is help out there. As with most local and small businesses, your time resources are limited and your expertise does not lie in the management of Internet marketing of your business. For this reason low cost <a href="http://www.smartfindslocallisting.com/" title="local business listing">local listing management services</a> are provided by SmartFinds Internet Marketing through their SmartFinds Local Listing service is your choice. You will find this to be of great benefit and the low cost will help you potentially eliminate your yellow page ad costs. Let the experts of 15 years Internet marketing experience help you. </p>
]]></content:encoded>
			<wfw:commentRss>http://www.smartfindsmarketing.com/blog/2010/01/22/local-business-listings-and-the-importance-of-citations/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Local Business Listing Frustrations Cannot Update Listing</title>
		<link>http://www.smartfindsmarketing.com/blog/2010/01/14/local-business-listing-frustrations-cannot-update-listing/</link>
		<comments>http://www.smartfindsmarketing.com/blog/2010/01/14/local-business-listing-frustrations-cannot-update-listing/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 03:33:59 +0000</pubDate>
		<dc:creator>teamsf</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Local Business Listings]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[bing local listing]]></category>
		<category><![CDATA[business listing]]></category>
		<category><![CDATA[business local listing]]></category>
		<category><![CDATA[company listing]]></category>
		<category><![CDATA[company local listing]]></category>
		<category><![CDATA[consumer reviews]]></category>
		<category><![CDATA[google local listing]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[local business directory]]></category>
		<category><![CDATA[local business listing]]></category>
		<category><![CDATA[local business listing service]]></category>
		<category><![CDATA[local business listing update]]></category>
		<category><![CDATA[local internet marketing]]></category>
		<category><![CDATA[local listing]]></category>
		<category><![CDATA[local listing reviews]]></category>
		<category><![CDATA[local listings]]></category>
		<category><![CDATA[local search engine]]></category>
		<category><![CDATA[local.com]]></category>
		<category><![CDATA[yahoo local listing]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://www.smartfindsmarketing.com/blog/?p=3293</guid>
		<description><![CDATA[Local Business Listing update frustrations are mounting by many local business owners as they have trouble with all search engines. Business owners are having difficulty updating their local business listings on their own.  Here are only a few examples of the problems business owners run into.  Reviewing the forums of the major search engines, Google, Yahoo and Bing, you will find many more questions and frustrations.]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.smartfindslocallisting.com/images/local_business_listing_frustrations.png" alt="Local Business Listing Frustrations" align="left" style="border:none;padding-right:10px;padding-bottom:20px;" />&#8220;I have tried several times to edit my business local listing and it tells me Status Pending Review.&#8221;</p>
<p>&#8220;I&#8217;ve been trying to get my current address, phone number and website address updated in my local listing for months.&#8221;</p>
<p>&#8220;Recently, I have submitted my local business and had been waiting for my verification PIN. After 20 days I have received that PIN number, but my listing has been already verified by someone else.&#8221;</p>
<p>The above quotes are excerpts from postings at search engine local listing forums. Business owners are having difficulty updating their local business listings on their own. These are only a few examples of the problems business owners run into. Reviewing the forums of the major search engines, Google, Yahoo and Bing, you will find many more questions and frustrations.</p>
<p>Certainly the search engines have tried very hard to make this process as easy as possible, however, the individual tasks can appear to raise more questions to someone who is not familiar with the information or the process.</p>
<p>The issue tends to go beyond the obvious request to answer questions on the computer screen. Each question may raise further questions in the mind of the business owner. These silent questions begin to focus on the business brand, the message, the marketing strategy. Question like &#8220;Am I entering the right information?&#8221;, &#8220;Am I entering the information correctly?&#8221; are only a couple of the higher level questions that come to mind when someone starts to ask you questions about your local business.</p>
<p>The local business owner wants to maximize the limited time resources they have. If they spend time to work on this information, they will want to be sure it benefits them and they probably don&#8217;t want to come back to do this again. The anxiety of insuring the information they enter helps their business far outweighs the questions being asked by the search engine local listing.</p>
<p>An additional burden comes from having to perform this task on all the major search engines along with many non-search engine websites like Local.com and Yelp. By the time you look through the process you will find at least six major locations to update and maintain. We have identified 60 websites for which business will want to have their local listing managed. As you can see, the local business with limited time resources will not be able to keep up.</p>
<p>If you&#8217;re wondering why you want to have your local listing updated with six or more websites you&#8217;re not alone. The answer lies with iPhone, Blackberry and Palm. The mobile application developers for these phones will be the ones to decide which database of local listing they will use. Since any of these databases can be used, it only makes sense to have the local business listing information updated in as many locations as possible.</p>
<p><img src="http://www.smartfindslocallisting.com/images/local_business_listing_help.png" alt="Local Business Listing Help" align="right" style="border:none;padding-left:10px;padding-bottom:10px;" />The strategy of how the information is entered is certainly an additional challenge. Knowing the keywords to use and how they should be entered is only the beginning. If you add coupons, offers, discounts, videos, photos, products and services, it will be necessary to know how to title, describe and tag the individual items. After all, you want your listing to show up at the top of the list of local listings for various search terms related to your business and also on mobile devices.</p>
<p>As part of the local search marketing strategy you will want to maintain your listings and manage them regularly. Our recommendation is once a week. Local listings that are not maintained will not be of any benefit to the local consumer and therefore they have no reason to click on your listing. You may have a new menu or products, an event at your business or store, or other news worthy items that will require the listing to be updated at all locations.</p>
<p>Lastly, we have to be concerned about customer reviews. Consumers have the ability to write their positive thoughts and negative emotions. This raises the notion that we want to encourage customers to write their positive thoughts and also insure we have a process in place to handle customers that are not satisfied to avoid having them post their negative emotions.  Of course this is also a second reason why so many local listing websites need to be maintain.  Ultimately, the consumer will be the one to decide where they post their positive or negative reviews.</p>
<p>Utilizing a professional service to manage your local listings is no different than retaining a professional service to manage the search engine optimization of your website. Because the process is simpler than website search engine optimization, the fee structure is significantly lower.</p>
<p>Let us close out with two questions:</p>
<p>1. Do you know about your local listing?</p>
<p>2. Have you considered updating your local listing?</p>
<p>Contact SmartFinds Internet Marketing&#8217;s <a href="http://www.smartfindslocallisting.com" title="Local Business Listing Management Service" target="_blank">Local Business Listing Management Service</a> and let our team help you with your local search marketing. </p>
]]></content:encoded>
			<wfw:commentRss>http://www.smartfindsmarketing.com/blog/2010/01/14/local-business-listing-frustrations-cannot-update-listing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Local Business Listing Hijackings</title>
		<link>http://www.smartfindsmarketing.com/blog/2010/01/07/local-business-listing-hijackings/</link>
		<comments>http://www.smartfindsmarketing.com/blog/2010/01/07/local-business-listing-hijackings/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 04:41:48 +0000</pubDate>
		<dc:creator>teamsf</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Local Business Listings]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[bing local listing]]></category>
		<category><![CDATA[business listing]]></category>
		<category><![CDATA[business local listing]]></category>
		<category><![CDATA[company listing]]></category>
		<category><![CDATA[company local listing]]></category>
		<category><![CDATA[google local business listing]]></category>
		<category><![CDATA[google local listing]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[listing hijacking]]></category>
		<category><![CDATA[local business directory]]></category>
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		<category><![CDATA[local business listing hijacking]]></category>
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		<category><![CDATA[local listing hijacking]]></category>
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		<guid isPermaLink="false">http://www.smartfindsmarketing.com/blog/?p=3288</guid>
		<description><![CDATA[Local business listing hijackings are a real thing. If you do a search on local business listing hijacking you will find information related to situations in which a competitor hijacked another businesses local listing to their benefit.  If you do a search on local business listing hijacking you will find information related to situations in which a competitor hijacked another businesses local listing to their benefit.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.smartfindslocallisting.com/" title="Local Business Listing Hijacking" target="_blank"><img src="http://www.smartfindslocallisting.com/images/exclamation_mark_sign_sm.png" alt="Local Business Listing Hijacking Caution"  align="left" style="padding:10px;" /></a>If you do a search on &#8220;local business listing hijacking&#8221; you will find information related to situations in which a competitor hijacked another businesses local listing to their benefit. As of December 7, 2009, Smart Company wrote an article about hijacking prevention. In New Zealand a florist is facing 7 years for hijacking local listings of competitors.</p>
<p>This is a real situation that can and does have an impact upon a business that is not paying attention to their <a href="http://www.smartfindslocallisting.com/" title="Local Business Listing" target="_blank">local business listings</a>. If your business relies on the local consumer market for its primary revenue and you are not clear about local business listings, then you need to get caught up real quick.</p>
<p>For one thing local business listings are the demise of the traditional yellow pages. If the traditional yellow pages have not already seen their coffin and at minimum a door stop, then free local business listings are the nails in the coffin. Certainly you will find that you can save money in this space.</p>
<p>Local business listings give a local business the ability to not only have their general information available, but photos, videos, coupons, offers, discounts, promotions to name a few items. Additionally these can be updated 24x7x365. Certainly none of these are features of the traditional yellow pages.</p>
<p>The process gets even better. Not only do these listings show up on the first page of Google for a search result in which a local listing is appropriate, but they show up on mobile devices while local consumers are driving around town. Studies have shown that there is an increase in local search and local search via mobile applications on mobile devices. We won&#8217;t get into all that detail here, but you can certainly read one of our previous articles about the statistics.</p>
<p>As you can imagine local listings have been evolving in the past few years and so have mobile devices and mobile applications. Starting in 2010 the two industries are merging even closer.</p>
<p>Just in case you&#8217;re still not convinced that you need to pay attention to your local business listing, think about the consumers walking through your store and writing reviews about their experience, products or services. If they don&#8217;t like something they can twitter or write a review in any local listing website before they even make it back to the car.</p>
<p>These consumer reviews are very important because in part they determine your ranking amongst other local listing websites for a web search (vs. mobile search). They also have a tremendous value to the search engines, which is one of the reasons Google wanted to acquire Yelp recently.</p>
<p>So, let&#8217;s get back to the issue of local business listing hijackings. To prevent this process the first action is to claim your business listing at multiple local listing websites. Certainly Google Local Business Listing will be your first stop, followed by Yahoo, Bing, Local.com, Ask.com and Yelp. You will find that there are many more locations, this is only a start.</p>
<p>Aside from getting involved in local business listings around the web here are a couple of other items to consider. Always be sure to have consistent and as much detailed information about your business as possible, particularly your address. Be sure your information is consistent amongst all locations on the web including your website.</p>
<p>Claiming, updating and managing the ongoing updates and reviews to your local business listing can become a time consuming process. It may at some point require more time than your website. Certainly the local business listings can become your website too.</p>
<p>Because there are multiple locations that have to be updated you may need to consider a service that will help you maintain and manage your local listing at multiple local listing websites. When it comes to the web, Google may be the 800lb gorilla, but in the mobile marketing space, the mobile application developer will ultimately decide what database they will use. Furthermore, the local consumer will be the one to decide which local listing they will use to write their reviews. Therefore, for both of these reasons, you will want to manage your local listing at multiple local listing websites.</p>
<p>Waiting to consider your local business listing is not really an option. You will want to be an early adopter as quickly as possible.</p>
<p>SmartFinds Internet Marketing provides <a href="http://www.smartfindslocallisting.com/" title="Local Business Listing Management Services" target="_blank">Local Business Listing Management Services</a> and can not only help you claim your local business listing, but also, manage the ongoing maintenance at multiple local listing websites. Not only to help you update the listings with your information, but also with promotions, coupons, QR-Codes, offers, videos and photos.</p>
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		<title>Local Business Listings Become New Online Marketing Option For Small Businesses</title>
		<link>http://www.smartfindsmarketing.com/blog/2010/01/04/local-business-listings-become-new-online-marketing-option-for-small-businesses/</link>
		<comments>http://www.smartfindsmarketing.com/blog/2010/01/04/local-business-listings-become-new-online-marketing-option-for-small-businesses/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 13:03:05 +0000</pubDate>
		<dc:creator>teamsf</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Local Business Listings]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[bing local listing]]></category>
		<category><![CDATA[business listing]]></category>
		<category><![CDATA[business local listing]]></category>
		<category><![CDATA[company listing]]></category>
		<category><![CDATA[company local listing]]></category>
		<category><![CDATA[google local listing]]></category>
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		<category><![CDATA[local business]]></category>
		<category><![CDATA[local business directory]]></category>
		<category><![CDATA[local business listing]]></category>
		<category><![CDATA[local business marketing]]></category>
		<category><![CDATA[local internet marketing]]></category>
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		<guid isPermaLink="false">http://www.smartfindsmarketing.com/blog/?p=3286</guid>
		<description><![CDATA[Global small businesses can use local business listings on the Internet as a yellow page alternative and to be more easily located by mobile local consumers.  Internet based Local business listings are free through the major search engines and display in search results, as well as on mobile devices.  The additional benefits include adding coupons, offers, discounts, photos, videos while changing them anytime. - something you cannot do with your yellow page ad.]]></description>
			<content:encoded><![CDATA[<p><em>Global small businesses can use local business listings on the Internet as a yellow page alternative and to be more easily located by mobile local consumers.</em></p>
<p><strong>BIRMINGHAM, MI &#8211; January 4, 2010  (SMARTFINDS INTERNET MARKETING)</strong> – An affordable local business listing package, offered by SmartFinds Internet Marketing, is allowing small businesses to reduce the cost of yellow page ads.  Internet based <a href="http://www.smartfindslocallisting.com/">Local business listings</a> are free through the major search engines and display in search results, as well as on mobile devices.  The additional benefits include adding coupons, offers, discounts, photos, videos while changing them anytime. &#8211; something you cannot do with your yellow page ad.</p>
<p>SmartFinds Internet Marketing launched the SmartFinds Local Listing website as an additional service offering which can be found at <a href="http://www.smartfindslocallisting.com">www.smartfindslocallisting.com</a></p>
<p>SmartFinds Internet Marketing CEO, Melih Oztalay, stated &#8220;this has been a long time coming to finally eliminate the yellow pages that we use as a door stop now-a-days.  The benefits to <a href="http://www.smartfindslocallisting.com">small business</a> are incredible to be available to their local customers when the customer is looking for them while being around town with their mobile device. The fact that the business can also update their offers anytime gives the local business the possibility to adapt to market changes.&#8221;</p>
<p>SmartFinds Internet Marketing offers a low priced one-time fee of $395 to update your local business listing with their 15 year Internet expertise.  This includes the six primary websites that include Google, Yahoo, Bing, Ask, Local.com and Yelp.  Additional local listing locations can be added with their optional low $12.95/month fee.  SmartFinds will help navigate the landscape and make it easy for you to update your local listing at all these local listing websites.</p>
<p>Oztalay, indicated that in 2010 the mobile device industry will grow exponentially.  &#8220;We will have not only the iPhone, but also Blackberry and Palm are coming to market with new products and mobile applications.  The wireless carriers, AT&#038;T, Verizon and Sprint are upgrading the cell tower to allow for 4G capabilities thereby increasing the bandwidth to the mobile devices.  Since all of these platforms will not all use Google Maps, it will be necessary to have your local business listing updated in all possible locations&#8221;.</p>
<p>CEO Melih Oztalay has fifteen years experience with Internet and digital services in developing strategies that utilize all facets of the World Wide Web. As a digital marketing agency, SmartFinds Internet Marketing’s major focus is to develop multi-directional marketing campaigns to drive traffic to client web sites from more than just search engines.</p>
<p>SmartFinds Internet Marketing provides businesses with Internet marketing services and solutions that include all or a combination of the following to meet the business growth and revenue objectives:  Research, Strategy and Planning; Creative and Technical Development; Website Development; Search Engine Optimization services; Content Marketing; Social Media Marketing; Internet advertising solutions; <a href="http://www.smartfindslocallisting.com">Local Business Listing Management Services</a>; Management, Measurement and Analysis.</p>
<p>About SmartFinds Internet Marketing<br />
The most critical element of SmartFinds Internet Marketing services is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business.  Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way to insure business growth and revenue generation.  Some of SmartFinds&#8217; clients have included Compuware, Delphi, Flagstar Bank, Guardian Industries, Soave Enterprises, Detroit Convention and Visitor’s Bureau, McCann Erickson, Wendy’s and others.  You can learn more about SmartFinds at <a href="http://www.smartfindsmarketing.com">www.smartfindsmarketing.com</a>.</p>
<p>Contact: Esther Lastacy, 330 E. Maple Road, Suite 503, Birmingham MI 48009, 866.501.5758, esther@smartfindsmarketing.com</p>
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