Bill Hagen’s Out The Window Advertising partners with SmartFinds Internet Marketing to introduce businesses to the benefits and components of Geo-Marketing, including Geo-Listings, Mobile Marketing and Geo-Social Marketing

FLAGSTAFF, ARIZONA & DETROIT, MICHIGAN – July 28, 2010 (OUT THE WINDOW ADVERTISING | SMARTFINDS INTERNET MARKETING) – Out The Window Advertising (www.reachoutthewindow.com), a full service Arizona-based advertising agency, and SmartFinds Internet Marketing (www.smartfindsmarketing.com), a metropolitan Detroit-based agency which provides businesses with Internet marketing services and solutions, have recently partnered together to provide businesses with an opportunity to learn the many ways that Geo-Marketing can positively impact their bottom line.

The benefits and components of Geo-Marketing, include Local SEO, Geo-Listings, Mobile Marketing and Geo-Social Marketing. Geo-Marketing helps consumers to find local businesses, products or services through web searches, mobile searches and mobile applications. Geo-Listing Security, Consumer Reviews, and Reputation Management are additional components of the services offered.

“The partnership between Out The Window Advertising and SmartFinds Internet Marketing is an exciting opportunity to effectively introduce Geo-Marketing services to our clients,” commented Bill Hagen, President of Out The Window Advertising.

Most recently, Out The Window Advertising was ranked the 5th largest ad agency in Arizona by the Phoenix Business Journal. The team at Out The Window excels in the planning, development, placement, and creative execution of Television, Radio, Print, Direct Mail, e-commerce, social media and customer retention campaigns for over 90 clients nationwide.

Out The Window Advertising’s impressive client portfolio includes automotive dealerships. Commented agency President Bill Hagen, “Our car dealership clients are eagerly aware of the need for local marketing, local business marketing, and local dealership marketing.” Hagen added, “It’s interesting that the automotive industry relies on early adopters of automotive technology, and in the case of Geo-Marketing, car dealerships are themselves early adopters of Geo-Marketing technologies. The dealerships understand the importance of being found quickly by mobile and digital customers.”

SmartFinds Internet Marketing CEO, Melih Oztalay, stated “We are excited to partner with Bill Hagen and Out The Window Advertising in our effort to share the benefits of Geo-Marketing. We are currently working with Out The Window Advertising’s client base to claim and update local listings on behalf of 150+ car dealerships. Car dealerships are just one of many local businesses dependent upon local consumers for their revenue.”

Melih Oztalay has over fifteen years experience with Internet and digital services in developing strategies that utilize all facets of the World Wide Web. As a Internet marketing agency, SmartFinds Internet Marketing’s major focus is to develop multi-directional marketing campaigns to drive traffic to client web sites from more than just search engines.

Anyone interested in learning more about the ways in which businesses can use Geo-Marketing to be more easily located by local consumers may visit www.smartfindslocallisting.com. For more information about Out The Window Advertising, please visit www.reachoutthewindow.com.

About Out The Window Advertising

Out The Window Advertising was recently ranked the 5th largest ad agency in Arizona by the Phoenix Business Journal. The team at Out The Window excels in the planning, development, placement, and creative execution of Television, Radio, Print, Direct Mail, e-commerce, social media and customer retention campaigns for over 90 clients nationwide. For a true “one-stop shop,” Out The Window Advertising offers the use of their “In-House” production facility for all client projects. For more information about Out The Window Advertising, please visit www.reachoutthewindow.com.

About SmartFinds Internet Marketing
The most critical element of SmartFinds Internet Marketing services is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business. Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way to insure business growth and revenue generation. Some of SmartFinds’ clients have included Delphi, Flagstar Bank, Guardian Industries, Soave Enterprises, Detroit Convention and Visitors Bureau, McCann Erickson, Wendy’s and others. You can learn more about SmartFinds at www.smartfindsmarketing.com.

Contact: Esther Lastacy, 330 E. Maple Road, Suite 503, Birmingham MI 48009, 866.501.5758, esther@smartfindsmarketing.com.

SmartFinds Internet Marketing Introduction, A Michigan 50 Company

At SmartFinds Internet Marketing, an agency for businesses for stratecgic Internet marketing solutions, we take a rational approach to an irrational medium. Our digital marketing and advertising expertise along with our business intellect attracts multitudes of sophisticated team members, partners and clients.

In 2009, SmartFinds Internet Marketing was recognized as one Michigan’s “50 Companies to Watch,” an awards program sponsored by the Michigan Economic Development Corporation, the Small Business Administration of Michigan, the Edward Lowe Foundation, and presented by Michigan Celebrates Small Business. You can learn about SmartFinds’ authority in the topic of Internet marketing at their Internet marketing blog. Follow SmartFinds Internet Marketing at Twitter.

Our energy and our ability to deliver sound strategies for our clients are directly tied to our entrepreneurial culture. We thrive on wit and passion for what we do, and our team is collectively involved in our leadership style of serving our teams, our employees, our partners and our clients.

When a client comes for big, meaningful ideas, we take these ideas and exceed expectations through collaboration and helpful education. We do not provide them simply with “services”, but rather act as an internal swat team of digital media experts – an extension to their organization.

We have been in the Internet business since 1994 and in the Advertising and Marketing business since 1987. We have a team of 13 that includes project managers, writers, creative developers, technical developers, advertising team and marketing team.

Five major sections of the business: Research, Strategy and Planning; Creative Development; Technical Development; Digital Marketing; Digital Advertising; Management, Measurement and Analysis. Our new Local Marketing services with Local business listings for local business marketing to reach local consumers through web searches and mobiles searches was started in January 2010. More information on local marketing can be found at the local marketing blog. You can follow SmartFinds Local Listing on Twitter.

KillerStartUps.com reviewed the SmartFinds Local Business Listing services in November 2009 with their own editorial commentary about the direction of the local listing industry and the affects upon the traditional yellow pages.

Major Clients include: American Community Mutual Insurance, BASF Chemicals, Big Boy, Checker Sedan, Delphi, Detroit Convention and Visitors Bureau, DTE Energy, Flagstar Bank, Guardian Industries, McCann Erickson, Penske Auto Group, Soave Enterprises, Vietnam Veterans of America, Wendy’s and others.

Our CEO, Melih (“may-lee”) Oztalay, is a 16 year veteran of the Internet. As the CEO of SmartFinds Internet Marketing located in Birmingham, Michigan, providing Internet marketing solutions and services to businesses. The agency’s recent focus on local business listing management services helps small and local businesses reach local consumers through web and mobile searches. A recent interview by Metro Mode Media provides more information with Melih Oztalay and being an entrepreneur in the State of Michigan. Connect with Melih Oztalay on LinkedIn.

As a digital marketing agency, we are results oriented in our strategic approach. While our competitors are service providers and task oriented, our focus is to manage and aid all aspects of the client’s sales and business growth through integrated strategic marketing programs.

Follow SmartFinds at the following locations on the web:

SmartFinds Local Listing on Blog.com.

SmartFinds Internet Marketing on Google’s Blogger.

SmartFinds Internet Marketing on BizJournals.com.

SmartFinds Internet Marketing on Tumblr.com.

SmartFinds Internet Marketing on Vox.com.

SmartFinds Local Listing on WordPress.com.

If you're looking for resources on Local Business Marketing, look no further than the below locations.  Each is a blog with information about Local Business Marketing.

Let your local customers find you and start generating leads from new  online marketing sources.  Your local business listings show up in  search results and on mobile devices when your customers are around  town.

Blloggs

Blog Catalog

Blog Lines

Blog Rankings

Blog Search

Blogarama

Buzzerhut

Feed Map

Feed Nuts

Google

Google Blog

Gozoof

Ice Rocket

Ice Rocket

Loaded Web

MV Blogs

On Top List

Sarthak Blogz

Search Sight

Technorati

The SEO King

Weblogs

You Say Too

Zimbio

It is certainly no secret what to do. The secret is knowing how you market your website, business and brand. Knowing how to execute Internet marketing tactics and strategy is a matter of experience, creativity, resourceful and expertise. Innovation has no limits. Imagine what SmartFinds Internet Marketing can do for you!

A Question and Answer with Melih Oztalay. 

Oztalay has two words for Metro Detroit: early adoption. In the eyes of this downtown Birmingham-based entrepreneur, it’s a key phrase that will go a long way towards reinventing the region’s economy for the 21st Century

Oztalay started SmartFinds Internet Marketing in the early 1990s as an Internet service provider, getting in on the ground floor of the economic juggernaut that changed the world. His 13-person company specializes in everything from search engine optimization to mobile application advertising. He’s kept his firm at the forefront of technology trends, sometimes dragging Metro Detroit’s conservative business culture with him.

In the early years of his company, Oztalay couldn’t help but fantasize that he’d be retired on a South Pacific island if only he had set up his business in California instead of Michigan. Why? Because the dynamic entrepreneurial culture on the coasts doesn’t just make early adoption a priority, it makes it a necessity. Oztalay believes Michigan needs to be bolder, become a trendsetter instead of just waiting on the sidelines to see if something takes off.

“We’re just not open to innovation that is outside of our manufacturing space,” Oztalay says. He adds that introversion has broader implications than just job creation and profit margin expansion. “It’s difficult to change that culture,” Oztalay adds. “That goes to the fact that we’re not able to retain our next generation here in Michigan. They don’t see a future here. They only see what we had.”

Read more at: http://www.metromodemedia.com/features/MelihOztalay0171.aspx

Visit SmartFinds Internet Marketing at www.smartfindsmarketing.com and their geo-marketing services at www.smartfindslocallisting.com

BIRMINGHAM, MI – February 19, 2010 (SMARTFINDS INTERNET MARKETING ) – Ongoing FREE webinars (http://www.smartfindslocallisting.com/webinar.php) entitled, An Introduction to the Benefits of Local Business Listings, are scheduled to take place. The webinars are being hosted by SmartFinds Internet Marketing, with two upcoming sessions scheduled for Wednesday, February 24th at 10:00 a.m. EST and Thursday, February 25th at 2:00 p.m. EST. The free webinars will provide business owners with an opportunity to learn the many ways that local business listings can positively impact their bottom line through local business marketing.

SmartFinds Internet Marketing is a metropolitan Detroit-based firm which provides businesses with Internet marketing services and solutions. SmartFinds Internet Marketing launched their SmartFinds Local Listing website to promote the benefits and details of their Local Business Listing Management Service offering. Information about the SmartFinds Local Listing can be found at http://www.smartfindslocallisting.com

An affordable local business listing package service, offered by SmartFinds Internet Marketing, helps business owners claim, update and mange their local business listing, while helping to reduce the cost of traditional yellow page ads. Local online business listings are free through the major search engines and display in search results, as well as on mobile searches. The additional benefits include adding coupons, offers, discounts, photos, videos while changing them anytime – which cannot be accomplished with a traditional-print yellow page ad.

SmartFinds Internet Marketing CEO, Melih Oztalay, stated “We are very pleased to share the benefits of Local Business Listings with business owners through these educational webinars. The benefits to businesses are incredible to be available to their local customers when the customer is looking for them while being around town with their mobile device. The fact that the businesses can also update their offers anytime gives the local business the possibility to adapt to market changes.”

Anyone interested in learning more about the ways in which business owners can use local business listings as an alternative to traditional yellow pages and to be more easily located by mobile local consumer may register to attend the upcoming webinar by visiting http://www.smartfindslocallisting.com/webinar.php). Attendees will leave this event with a solid understanding of:

· What are local business listings?

· How will our business benefit from local business listings?

· What is involved with claiming our local business listings at multiple local listing websites?

Questions should be directed to melih@smartfindsmarketing.com.

About SmartFinds Internet Marketing

SmartFinds Internet Marketing is a 2009 Michigan 50 Companies To Watch awardee. The most critical element of SmartFinds Internet Marketing services is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business. Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way to insure business growth and revenue generation. Some of SmartFinds’ clients have included Delphi, Flagstar Bank, Guardian Industries, Soave Enterprises, Detroit Convention and Visitors Bureau, McCann Erickson, Wendy’s and others. You can learn more about SmartFinds at http://www.smartfindsmarketing.com.

Contact: Esther Lastacy, 330 E. Maple Road, Suite 503, Birmingham MI 48009, 866.501.5758, esther@smartfindsmarketing.com.

The Internet has catapulted to the marketing scene fast and furiously. Once considered a budgetary “optional extra,” the Internet has since moved to the high priority list for serious marketers. As newspapers reduce publication or worse, close down – and as broadcasting audiences change, the Internet has grown in importance for marketing your business.

When it comes to the Internet as a new business marketing medium, it’s worthwhile to review the history. Most importantly, how history has affected marketing budgets. Changes in marketing were evolutionary from the 1920s until the mid-1990s. Print, like newspapers and magazines, were the primary mediums for advertising. Then, radio began to capture a share of the marketing budget. Television expanded from the three networks of the 1950s to cable with hundreds of choices. This expansion was steady but slow. Although budgets were adjusted to include the new mediums as each one arrived to the market, there was resistance by many to each of these media outlets.

Have you ever looked up the meaning of paradigm? It is used to describe a way of thinking or a body of evidence, and we use the words “paradigm shift” to describe a significant change of thought or strategy or a new reality.

When things are uncertain, some may think it is premature to consider tackling new realities. This thought may resonate with the attitude, “Why try something new? I can use the same methods that have always worked in the past, especially since these are methods I understand.” This conviction may feel comfortable for some period of time, but many people wait until they are forced to try something new and in many cases, it is too late.

The Internet is a good example of a medium one shouldn’t postpone using, as well as a medium that is not waiting for businesses to catch up. With changes occurring on the Web every month, by the time some companies finish a Request for Proposal (RFP) process, there are new strategies or processes for consideration. These new strategies and processes then change budgets that were not part of the considerations for the RFP or the responses.

The Internet changes and grows because input and ideas come from everyone. There are no limits as to who submits their knowledge and in part this is due to the barrier to entry is almost zero. Unlike traditional marketing mediums that required significant infrastructure, the Internet only requires a computer and a connection.

Some examples of these new strategies and processes would include social media, PowerPoints, and video. In 2006 Social Media was limited to forums and blogs; however, by the time we got to 2008, we had MySpace, Facebook and Twitter to name a few. Video on the Web had been steadily been growing for a number of years, but became more popular with YouTube. PowerPoint communities which allow you to get your message out to the Web community have not totally caught on, however, they are increasingly growing as a good resource to get your message out.

We have to consider that the Internet basically has all of the three traditional marketing mediums within. Print, Radio and Video are all a part of the Internet, thus adding to the complication of budget considerations. The digital world also is supported through a variety of external hardware which includes mobile devices like laptops and iPhones. These mobile devices allow marketers to stay in touch with consumers no matter where they go.

Traditional media has always had an issue in giving clients adequate measurements to show a return on investment. Advertising was better than Public Relations, but neither gave concrete results. The Internet gives clients the ability of measuring everything from a news release to social media marketing. This includes not only traffic and sales to your Web site, but the viral nature of any content that is distributed (news, articles, banners, etc.).

As we budget considerations continue transitioning for some businesses, the Internet continues to grow rapidly. Those that embrace the change and engage the medium will get the benefits sooner. They will also be able to build upon their investments into the Internet medium, while others will have to catch-up at higher prices. Are you still considering how much of your budget should be for the Internet?

When you develop your business Web site, do you think about return on investment or how it will look? In the early 1990s, it was easy to ask a system administrator to develop a Web site. Back in those days, the Web site was mostly a brochure, and many didn’t necessarily focus on a call to action, the business brand, or the creative design. The 1990s did not require the sub-specialization needed for today’s successful Web sites.

When engaging in Web site development today, it’s critical to evaluate return on investment. In order to foster results and return on investment for a Web site development project, there are several elements which require consideration. In this discussion, we will not touch on the obvious creative development, but rather emphasize other process elements.

Brand Recognition and Strategy
How will your business name and brand interact with Web site visitors? What will these visitors take away from the Web site; and how will this strategy impact your marketing outside of your Web site later? (A very simple example that tends to be overlooked is your Favorite’s Icon for your brand, since this Icon may carry over into traditional print marketing pieces.)

Research, Strategy and Planning
Every page of your Web site has to be optimized differently and adhere to content relevancy algorithms of the search engines. Understanding how each page will be optimized is important to facilitate Web site marketing. You do not need to guess how to do this, rather use various existing tools that will help you.

Competition and Competitor research helps determine why other Web sites are ranked before yours and how to plan the development accordingly. Also, the ways in which competing Web sites are designed, how they flow and how their Web site metrics are performing will help determine what needs consideration in the planning process.

Subsequently, if every page is optimized differently then each page can become an entry point to your Web site. The impact this has significantly changes the content of each page of your Web site too.

Business and Creative Objective
This objective will determine how to develop the Web site flow. What is the call to action to get the visitor from the entry page to an information page to an action page?

Content Management Systems (CMS)
CMS gives you the ability to manage your Web pages without having know HTML code. It is an interface, in most cases, similar to using Microsoft Word. CMS uses a database and program infrastructure in order to give you this ability to present the Web pages to visitors. To use CMS, a Web site may be prepared using templates and needs to be planned for current and future considerations.

In the above items, you will find that the disciplines needed for Web site development in today’s business environment cover:

1. Brand and Marketing Intelligence
2. Creative Design
3. Technical Programming, Software and Databases
4. Web Site Assembly, Management and Maintenance

We have seen many times where clients expect their Web developers to have the knowledge and experience to plan around Web site that has results. While some developers possess this capability, unfortunately, the time and discipline required to understand these aspects are not necessarily a part of the average Web developer. Sometimes clients and Web developers have a mis-communication or misunderstanding around the expectations of the realistic results that could be better managed with the appropriate skill set.

As we think about business Web site development, we have to realize the project is not only a minimum of 3 months from start to finish, but also plan around the expected results and return on investment. You are no longer developing a brochure, but a business tool that will help generate revenue. Does your Web site perform to your business objectives?

We learned recently that information submitted to the micro-blog, Twitter.com, does not continually remain on Twitter.com. Since postings on Twitter are eliminated over time, then Twitter may not be considered an effective long- term content marketing tool for your Internet marketing strategy. Instead, it might better fall into the category of short-term Internet advertising.

The general concept of Content Marketing is to post information throughout the Web in such a way that the work being performed will have a shelf life of years. Information posted on the Internet, for the most part, requires labor. Nothing is very automated about this posting process; yet, the significant benefit is the ability to garner traffic from these postings through a variety of sources over the long term. Content Marketing tasks can be reduced after time and even after these efforts are reduced or ceased, you should still continue to see viral benefits.

If we compare this to Internet advertising, the general routine is that as long as you have money for your an ad, the ad will help drive traffic to your Web site. If the money stops, then the ad disappears and the traffic from the ad stops.. For this reason, Internet advertising does not have a shelf life and is generally a short term response. Internet advertising is not very labor intensive.

Twitter, on the other hand, appears to be a labor intensive social media marketing tool which requires ongoing labor to maintain a presence with your posts. For something considered to be a “blog” of sorts, we have to wonder if this process really benefits a content marketing strategy.

As an example, in our Twitter account we saved two different searches. One for our company name “smartfinds” and the other for a very popular article we wrote about the “court of the people”. Both had postings indexed by Google and we could see the number of interested Twitter members grow. Unaware that this information may come down from Twitter, we did not pay close attention, onlyto occasionally check our saved Twitter searches.

Recently, we checked these saved Twitter searches and found they all had zero response. This was quite a surprise for a labor intensive process. The Google indexed pages are still intact; however, they link to a blank Twitter page without the content. This would not benefit us with Google searches and eventually Google will remove the listings as well.

Our recommendation is for Twitter to re-consider its policies and keep postings for content marketing purposes. Twitter currently acts as a short term response Web site for current activity. This and relationship building can be accomplished from a variety of other sources on the Web where the content continues to stay. Without any long term benefits of the posted information, why would one want to Twitter as part of a viral content marketing strategy?

In an age of constant noise of information, how can any company expect to cut through and reach consumers in a meaningful way to become a trusted brand? The answer may seem a bit strange, but to cut through the noise of information you will need more information? Yes, more information!

It may seem counter intuitive to fight the noise of information by adding to what’s already out there, but information’s is among the most valuable tools in any marketing strategy. And in order to deliver effective information, you have to listen first. What is the market saying about your industry, your products or your services? Understanding through listening will help you target your information to meet the market interest.

In fact, listening is the basis of trust in relationships, be they business or personal. Listening enables you to determine what information will be most valuable and relevant to your customers. That information, then, becomes the key to building trusted relationships. Listening is accomplished through research from everyone about keywords being typed into the search engines to discussions in forums and social communities.

The new marketing isn’t about self-promotion; it’s about giving customers what they need to become educated consumers. This is the age of:

• Information marketing,
• Education marketing,
• Content marketing

If you want customers to see your brand as a trusted information source, you need to think like an information provider, not just a provider of goods or services. By empowering customers with relevant news and information, a company becomes one-half of a trusted relationship.

So, what are some methods for you to distribute information through content marketing on the Internet? First we would recommend reviewing a previous post on our blog related to Content Marketing here. Content Marketing is not directly about your website, but rather what is happening overall within your business and industry sector. This is a communications art and outreach effort that does not involve direct selling, but is rewarded with sales and loyalty. Content Marketing is a supportive method of selling via quality, relevant and valuable information which:

• Educates your customers
• Shows your authority in your field
• Allows prospects to find you through multiple sources

Your brand is what people read about and talk about online. Isn’t it better to be part of shaping the conversation?

The Internet went “boom” right around 1995. Why did the Internet become increasingly accessible and desirable around 1995? There are a variety of reasons. For one, people became more comfortable using the Internet because it started to have the more familiar ‘look and feel’ of television. Also, Windows 95 helped make the process of getting an Internet connection easier. The old days of the Internet only being text and then, moving to something more visually appealing was certainly a big factor.

People who were aged 10, 15 and 20 years old in 1995 are today aged 24, 29 and 34 years, respectively. If we think about today’s 24 to 34 year olds, we realize they all grew up with the Internet as an integral part of their life. In addition, this age range is now, on average, in the beginning of their career or in middle management in their career. Certainly, this target audience is a key market segment and reaching this digitally-minded group requires a strategic, digital approach.

A business executive of any “C” level will likely delegate to this age range, or employee level for vendor research on a particular service. This age range is not likely to look in the yellow pages, or a traditional hard copy trade magazine, or necessarily be enthusiastic about a direct mail piece. The more likely sources for the vendor service research by this age range will include:

• Search Engines using keywords
• Social Communities (e.g. LinkedIn, Twitter, Facebook)
• Their peers on the Web looking for feedback

When the initial research is complete; and they have made contact for a proposal, their recommendation(s) to the executive will come from what they were able to find on the Internet. If your business is not engaged on the Internet beyond having a brochure Web site, you may find it difficult to get in front of this audience. Internet marketing is not only about having a Web site, but also engaging the Internet community through content marketing.

Content marketing is about distributing your information by posting (not advertising) a variety of types of electronic information. This will include articles, news releases, videos, photos, podcasts, e-newsletters, and social community marketing to name a few. It is a process that uses editorial content as a means of advertising. It is a process that shows you are an authority in your industry through a variety of locations on the Internet.

The three factors that will help get you in front of this age range will include the following. (Please keep in mind there are many details associated with each of the three below. We are presenting a summary of these items and can further describe details if you wish to send to us a DM (“direct message”, a Twitter acronym).

Visually Appealing Web site
The visual appearance of your Web site will need to have current design and technology built within to grab the attention of this age range. Certainly the flow of your Web site, along with the structure, layout, features and functionality need to be included too. If your Web site has not been updated in some time, you may wish to look into developing a new site. Please consider having a new Web site developed, not a new brochure. Engage the audience.

Technically Effective Web Site
In order for your Web site to be ranked organically for keywords being searched, you have to achieve a Web site that is technically effective. Insuring your Web site code is W3C compliant will be a good start. Server files along with proper header tags in your HTML code are also important. Follow this with content relevant pages for the search engines in which the meta data and the visual text work together.

Content Marketing (your outreach program)
In addition to the above description of content marketing, consider the following. Imagine going to the magazine racks in a book store. Now imagine an editorial feature or listing about your business within every magazine on the racks. Not just in a trade journal, but in every publication on the magazine racks.

Content marketing can help achieve this type of broad coverage on the Internet. When people search for terms related to your business segment, your ‘trade journal’ listing appears by having your Web site appear in the search results. The Internet’s trade journal is based on the search results for a specific term. For this reason, your content has to be distributed as widely as possible to increase the probability of someone finding your information – regardless of where they may be searching. Social community marketing is a type of content marketing and is included in this process.

If we change our paradigm and consider the “Internet boomer” audience as an integral part of our marketing strategy, we will increase the number of prospects our business will reach. We are also more likely to increase the geography from which our prospects will find us. The demographic that we need to target, as part of our marketing strategy, has changed. It is imperative for a business to change how it is reaching prospects. There is a reality that the traditional approach is not as effective as it once was because of this age range that has grown up with the Internet.