Oct

9

Claiming Local Business Listing Is Only The Beginning

By Internet Marketing Experts

local business listing owner verifiedMany businesses have gone down the path of claiming their local business listing, but we have seen two distinct problems. The first is that while the local business listings have been claimed, they are only claimed at Google. That doesn’t necessarily benefit the overall marketing process on the web, which we will discuss further. The other is that the local business listing has been claimed only at Google and nothing further has been done. No coupons updated, no customer reviews disputed, no events, no videos, and no photos. Essentially the local business listing has been claimed, but they are not being used for marketing purposes or to avoid public relation problems.

Undoubtedly, businesses that have claimed their local business listing have found that their time resources are limited in order to manage the local listings at Google let alone managing the local listings at many other websites, searches engines, social communities, 411 websites, GPS websites and general business directories. This doesn’t include the frustration they may have encountered in the claiming process that could have led to an anxiety to do anything further with these listings.

Here are a few items to consider for local business listings with multiple local business listing websites, search engines, social communities, 411 websites, and GPS websites:

  1. Claiming your local business listing
  2. Updating your local business listing with your marketing materials (coupons, offers, events, discounts, promotions, events, photos, videos, map marker location, business information, and much more)
  3. Removing or Claiming duplicate listings
  4. Responding to existing customer reviews (particularly negative ones)
  5. Securing positive customer reviews from satisfied customers.
  6. Monitoring your local listing for new duplicates and customer reviews.
  7. Managing your local listing through local listing analytics and tweaking your local listing monthly with new marketing information.

You see, local business listings are the interactive yellow pages of the 21st century. Unlike the traditional yellow pages, these listings give you the ability to add any digital marketing information including coupons, videos, events and photos. Besides you have the ability to updating these local business listings 24x7x365. I think you will find that you can eliminate or greatly reduce your traditional yellow page costs.

Keep in mind that when we say the listings are “interactive” that means customers can post their reviews about their experience with your business, staff, products or services. These reviews need to be managed to avoid public relations problems and there are three options for your response. You can rebut the issue, you can apologize or you can provide your perspective. Doing nothing is not really an option if you plan on having new customers come to do to business with you.

There is also a debate in the Internet marketing industry if the customer reviews will affect your website’s ranking position with search engines. For example, if your search engine optimization was 100% perfect and you are ranked #1 for a variety of search terms, but your consumer reviews are 100% negative (e.g. 1 start our of 5) you may find that you are no longer ranked in the search engines. While this algorithm is not in place yet, it is possible that it could become activity since customer reviews do have a quantitative component to them.

Let’s discuss briefly why there is more to this than Google. You will find that there this is a closed loop circle that begins with customer using Google to search for a business, product or service. Once they have experienced doing business with you, they go to other websites to post their review about your business, product or service. The other websites then push these reviews into your Google local listing for future customers to see. You can see this requires that you manage your local listing at other websites.

There is of course another reason besides the consumer reviews. Local business listings show up not only in web searches, but also in mobile searches and mobile applications. Thus, mobile application developers decide which database they will use for their mobile application. If a business only concentrates on Google, but the mobile application developer uses another website, then you would be missing out on potential business.

As a business who has claimed your local business listing you are heading down the right path, but time resources, expertise and experience will prevent you from using this interactive marketing tool to truly benefit your business and reach the local consumers. Local business listing management services for marketing purposes can support your business for as low as $1.50 per day. Do not be fooled by the lower cost data only services as you will get what you pay for.

Certainly your time resources are limited and Local Marketing Services are provided by SmartFinds Internet Marketing. You will find this to be of great benefit to your time resources and the low cost service may eliminate your yellow page ad costs. Let the experts of over 16 years Internet marketing experience help you use this local business marketing tool properly and prevent brand security issues from occurring.

Sep

26

5 Reasons Why You Will Outsource Local Business Listing Management

By Internet Marketing Experts

local business marketing top5 reasonsDoes your business standout to local consumers through local business listings? Is your business dependent upon the local geography for your revenue? If you’re not using local business listings as an additional marketing tool to reach consumers then you are missing out on a significant local marketing tool.

Considering that local business listings show up on the first page of search results, in mobile searches and in mobile applications this is a free local marketing tool you don’t want to ignore.

The only way local listings show up in these various search results is if you have managed your listings by entering marketing information. If you’re wondering how to enter your marketing information it begins by claiming your listing.

By no means should you think this process starts and ends with Google. There are multiple search engines, social communities, 411 websites, GPS websites and various other business directories that are in this space of yellow page listings for consumers and mobile application developers.

It is equally important to keep in mind that this is not a one time process. You have to manage these listings by updating your keywords, photos (products, services, company), videos (tv commercials and others), coupons (discounts, offers) and events (promotions) on a regular basis. After all, these are the interactive yellow pages of the 21st century for businesses and you can update your marketing information 24x7x365.

If you’re wondering what I mean by “interactive” keep in mind that consumers get to post their reviews about your business, products or services. As the business owner it is important to get satisfied customers to post their feedback in order to negate any negative reviews. If you do get negative reviews, there is a process that allows you to dispute them either as a rebuttal, an apology or an acknowledgement. This process adds a new layer of public relations at the local business level.

Local business is defined as any business dependent upon the local consumer for their revenue. Local business does not just mean small business or franchise business but also includes national companies that have a presence in local markets.

Let’s take a look at the five reasons why you probably want to outsource having a subject matter expert company with experience and expertise to manage this for your company at multiple local listing websites.

1. You Have a Marketing Need for Revenue

You have to manage these listings by updating your:

  • keywords,
  • description and general text copy,
  • photos (products, services, company),
  • videos (tv commercials and others),
  • coupons (discounts, offers), and
  • events (promotions)

…..on a monthly basis! And don’t stop at Google, keep going to Yahoo, Bing, Yelp, Local.com, Citysearch, Ask.com and many others that are quickly becoming consumer favorites.

2. You Have a Public Relations Need

Consumers have the ability to post their experience with your business, products or services to these local listings. This is not confined to B2C, but is entirely open for B2B relationships as well. While it never requires a request for a customer to post a negative review, businesses need to consider how they plan on asking satisfied customers to post positive reviews.

Reviews have a quantitative component to them and thus are open to search engines using them as another data point in the future to rank your website. Anyone posting a review can indicate one star (negative) to five stars (positive). For future planning it is important to push for as many positive reviews as possible.

What do you do with negative reviews? You have to do something! You cannot let them sit in your local listing on multiple websites for customers to interpret. Your options include: dispute, rebuttal or apologize.

Keep in mind that customer reviews are syndicated around the web from one local listing website to another.

3. You Have a Security Need

Your local business listing is a free marketing service provided by a variety of local business listing websites, search engines, social communities, 411 websites, business directories and more. So, what should you as a business expect for free? Probably not much and that includes the level of security around these local business listings. The reality is that someone can hijack your listing and manage the listing either against you or in their favor. In order to avoid a local business listing hijacking you will need to insure that you claim your listing at multiple local listing websites.

While claiming your listing is a good starting point, there is also the monitoring of duplicate listings entering into the information system that need to be claimed continually. We will address this issue in more detail next week and we encourage you to read some of our previous discussions on local listing security.

4. You Have a Data Accuracy Need

Information about your business on the Internet comes from multiple sources and from sources over many years of selling data. We have seen many situations where business names vary, phone numbers are inaccurate, addresses and map markers are not correct and the list goes on.

Once again, this is not something that stops at Google, but needs to be reviewed, monitored and managed at multiple local listing websites in order to insure customers have access to the most accurate information possible. You do not want to miss mobile application developers either as they decide randomly whose database they will use.

5. You Have a Time Resource Need

As you hopefully have learned from our discussions here is the time resources needed to claim, update, monitor, and manage your local listings at multiple local listings websites. Since the process does not end with your work being completed one time, it becomes a regular monthly process that has to be managed.

Nor is this process entirely automated and requires experienced marketing labor resources in order to make decisions. For example information consistency across multiple local listing websites; analyzing monthly local listing analytics to take actionable changes to your listing at multiple local listing websites; responding to consumer reviews at their origin since consumer reviews are syndicated across many different local listing websites; and, we can keep making this list longer.

Ultimately, a local business (large or small) will not have the time resources to manage these local listings effectively and the support of experienced Internet marketing professionals will be required.

Certainly your time resources are limited and Local Marketing Services are provided by SmartFinds Internet Marketing. You will find this to be of great benefit to your time resources and the low cost service may eliminate your yellow page ad costs. Let the experts of over 16 years Internet marketing experience help you use this local business marketing tool properly and prevent brand security issues from occurring.

Jul

13

Geo-Marketing Security Expectations For Businesses

By teamsf

geo marketing securityWe have discussed the security risks of local business listing hijackings in the past. One of the comments made about these security discussions is why do the geo-listing websites like Google, Yahoo, Bing, and up to 60 others insure the security to avoid hijackings? Of course the question to be asked is why should they provide the security service for a free marketing tool that will benefit the business?

Geo-Listing Security
Many of these websites do have some level of security built into the process of claiming an existing listing or adding a new listing. So far, these security processes have included sending a post card to the existing address with a pin code; a computer calling to the business phone number with the pin; or in some cases a manual review by staff working for these geo-listing websites.

On May 27th, Google announced that community edits of local business listings was no longer be allowed to go without staff review. An excerpt of their announcement states:

“We recently made a change to Google Maps to require all community edits to be reviewed before they are shown. In the past, some “pending” edits were shown immediately on Maps and only moderated (and sometimes denied) later on.

We’re taking this step to ensure that changes to Google Maps pass the high quality bar our users expect, while preventing SPAM and other problems from showing up before being reviewed first.”

In summary Google is stating all community edits made to unclaimed local business listings will have to be approved by a Google representative before they are sent live. Supposedly, this means no more worrying about a competitor hijacking your listing and stealing your customers. It definitely means it will take longer for information to reach the local consumers through web searches and mobile searches.

While on the surface this may sound like at least Google is addressing the security issues of local business listings, the announcement did not discuss the security of data coming from third party sources through API’s. Certainly third tier business directories have no security and their data is sold upstream or makes its way to other database across the Internet with wrong information available for the consumers.

Why the high expectations for Free Geo-Marketing services?
I am certainly concerned about the security issues around local business listings, but I cannot expect these geo-listing websites to provide security for my company. The reason I do not expect them to provide this security is because they are providing the marketing service for free. Why should any business assume that a free service should have high level of security? We could certainly say “you get what you pay for”!

The issue for businesses lies in the book titled “Crossing the Chasm”. This book discusses innovators vs. early adopters vs. late adopters. The questions to businesses that have seen the Internet add, mature, and change technologies are:

  • How long are you going to continue to wait to adopt Geo-Marketing technologies to help you generate revenue?
  • Do you feel like you’re always behind the eight ball with the Internet?

A business cannot possibly understand how to use the various Geo-Marketing technologies well. For this reason you need to consider securing professional help and engage in these marketing technologies sooner rather than later. Plan these technologies progressively over a 3-year period.

Additional incentives for early adoption of Geo-Marketing technologies
There are three critical points that businesses need to consider now and not wait until the 11th hour.
1. The first and foremost we already discussed, which is hijackings.
2. Now let’s add that for your business there may be multiple duplicate listings that need to be cleaned up, merged and/or deleted to not confuse the consumers when there are multiple listings for your business.
3. Lastly, consumer reviews especially negative ones can potentially have an adverse affect on your website’s search engine ranking positions as search engine adopt consumer reviews as an additional data point to decide who is in the top ten for a search.

Certainly your time resources are limited and Geo-Marketing Services are provided by SmartFinds Internet Marketing. You will find this to be of great benefit to your time resources and the low cost service may eliminate your yellow page ad costs. Let the experts of over 16 years Internet marketing experience help you use this local business marketing tool properly and prevent brand security issues from occurring.

Jun

16

Local Business Listing A Marketing Opportunity and a Security Challenge

By teamsf

local business listing securityLocal business listings began with a basic business directory more than a decade ago. Chances are, your business has a local listing wherever you have a physical address location. Check it out — go to Google, type in your company name. You’ll probably see a map locating your business and an address. Of course all you may find other information too. Local business listings are treated passively by many businesses. But that could be a mistake. You’ve probably read that prospects have something specific in mind when they are shopping. So try this test. Go back to Google, type in the name of a product or service your business provides plus your hometown. Did your business show up? If it did: congratulations. If it did not: you’re missing a major marketing opportunity.

Times have changed
From a marketing standpoint, the use of local business listings has exploded with the increase of social media and mobile devices. Consumers not only use these interactive yellow pages to locate a business, product or service in their area; they are also posting reviews of those products and services. Today, there are over 60 local business listing websites on the Internet in five different categories. They include the search engines, social communities, 411 websites (aka yellow page type websites), GPS websites and that age-old business directory.

You can no longer be passive
To make your interactive yellow pages listing a stronger marketing tool, you must first “claim” the listing with all the search engines, social communities, websites and organizations that lead people to it. Once you prove the listing is really yours you can update it with your business marketing material. Businesses are realizing the importance of this claiming process. Once you have claimed your local listing you can update information with text, keywords, business descriptions, products, services, photos, videos, coupons, and more. Some websites, such as Google, allow you to use all these options while others charge a fee for enhanced listings making this information present for local consumers through web or mobile searches

So what’s the “security challenge”?
The claiming process is crucial to security because if the wrong person gets access to your business local listing they can direct customers to a different location by phone or website address. Additional damage can include incorrect information on photos, videos, coupons, and more. Because consumers are using local business listings to locate a business, product or service in their immediate area, the security around local business listings must have a high priority for any local listing website.

Remember phishing?
Phishing was described in 1987 before the Internet was a commercial boom. The first recorded use of phishing was in1996. The question is whether the business industry is going to wait for something similar to occur using Local Business Listings. The security holes are quite evident with Local Business Listings and I don’t think it takes a genius see what could happen if businesses do not “claim” their listings – the first step in closing those “holes.”

When hackers capture a Local Listing it’s called “high-jacking”
It is absolutely important that businesses not passively wait for local listing websites to put the appropriate security in place before you claim your listing. Installing security starts with the obvious claiming process, but many sites allow data to be inserted from other databases on the Internet and I am not sure there’s good security around this later process. If someone wanted to hijack a local business listing, they could easily insert the wrong information through a low level business directory that sells its data upstream or inserts its data directly into a higher level local listing website.

While the top search engines like Bing, Google and Yahoo have “some” front-end security; their API’s (Application Programming Interface) makes them vulnerable through the back door. Data is provided to their local listings from 3rd party sources including “get listed” services. Additionally, if someone cannot claim a listing easily, the process within these local listing websites allows for additional listings with the same address to be submitted by anyone.

Certainly your time resources are limited and Geo-Marketing Services are provided by SmartFinds Internet Marketing. You will find this to be of great benefit to your time resources and the low cost service may eliminate your yellow page ad costs. Let the experts of over 16 years Internet marketing experience help you use this local business marketing tool properly and prevent brand security issues from occurring.

Jun

13

Google Places Local Business Listing Availability By Country

By melih

google placesGoogle Places is a free service that offers a wide range of mapping functionalities. While Google is making them available from everywhere, it will take some time before this free service is available around the entire globe.

You can get the additional information from Google at the following link:

http://www.google.com/support/places/bin/answer.py?hl=en&answer=168339

As of this writing on June 13, 2010, there are 66 countries listed below in alphabetical order where Google Places is available. Bookmark this page and check back regularly for any changes to this list.

Angola
Argentina
Australia
Austria
Belgium
Bermuda
Botswana
Brazil
Bulgaria
Canada
Chile
China
Croatia
Czech Republic
Democratic Republic of the Congo
Denmark
Egypt
Finland
France
Gabon
Germany
Greece
Greenland
Hong Kong
Hungary
Iceland
India
Indonesia
Ireland
Israel
Italy
Japan
Kenya
Korea Dem. People’s Rep.
Latvia
Liechtenstein
Lithuania
Luxembourg
Madagascar
Malaysia
Mauritius
Mexico
Mozambique
Netherlands
New Zealand
Norway
Poland
Portugal
Romania
Russia
Rwanda
Serbia
Sierra Leone
Singapore
Slovakia
South Africa
Spain
Sweden
Switzerland
Taiwan
Thailand
Turkey
Uganda
United Kingdom
United States

Jun

12

Google Places No-No’s

By melih

local business listing iconGoogle Places is a free marketing tool for local businesses. The benefits of these listings include showing up in web search results and mobile search results. Updating these listings is free and available to the business 24x7x365. Not something you can easily do with the traditional yellow pages. Definitely something you need to consider beyond Google and tap into multiple local listing websites and search engines.

Here are a few guidelines and information to know about when using Google Places. Many of these guidelines apply to other local listing websites as well. Many of these points are pretty self-explanatory. Violating these guidelines and your listing can be suspended. The basic premise is that you need to present your business in the local listings as you would in the traditional world.

1. Only the business owner(s) or authorized representatives may claim the local listing(s).

2. Don’t pack your listing with keywords like in your business name.

3. Along the same concept, do not include phone numbers or URLs in the business name.

4. You cannot use PO Boxes, it has to be physical address.

5. Do not provide phone numbers or web addresses that redirect consumers to other landing pages or phone numbers other than those of the actual business.

While we recommend reading Google Places quality guidelines here , we do recommend reading about local listing security issues which are related to the above no-no’s.

The Internet has become a good marketing tool for the local business dependent upon the local consumer for their revenue through web searches and mobile searches. Tap into the power of geo-listings as you engage in geo-marketing!

Local Business Listing Management Services are provided by SmartFinds Internet Marketing. You will find SmartFinds Internet Marketing to be of great benefit to your time resources and the low cost service may eliminate your yellow page ad costs. Let the experts of over 15 years Internet marketing experience help you use this local business marketing tool properly.

Jun

11

How To Promote Your Events In Google Places For Free

By melih

Your local business listing at Google and certainly with other geo-listing websites allows you to promote your events, new products, specials and more. You can take advantage of this very easily, once you have claimed your listing, by following the following five steps. We will use Google as our example.

1. Log into your Google account and go to Google Places through your account or by going directly to http://www.google.com/lbc

2. If you have multiple local business listings, choose the listing you want to update and click View Report.

3. Once you are in your Dashboard you will notice a box in the top right that looks like the following:

google places events posting

4. Click in the box and write a 160 character description of your business update.

5. Click Post and you’re done.

Your information will appear to the public in your local business listing on Google Maps. As of this writing you can only have one post and we’re sure this will change in time.

The Internet has become a good local business marketing source for the local business dependent upon the local consumer for their revenue through web searches and mobile searches. Tap into the power of geo-listings as you engage in geo-marketing!

Local Business Listing Management Services are provided by SmartFinds Internet Marketing. You will find SmartFinds Internet Marketing to be of great benefit to your time resources and the low cost service may eliminate your yellow page ad costs. Let the experts of over 15 years Internet marketing experience help you use this local business marketing tool properly.

Jun

10

Free Geo-Marketing Webinar Introduces Businesses To The Benefits

By estherl

Upcoming webinar will introduce businesses to the benefits and components of Geo-Marketing, including Geo-Listings, Mobile Marketing and Geo-Social Marketing

SAN FRANCISCO & DETROIT – June 8, 2010 (ELYMEDIA | SMARTFINDS INTERNET MARKETING) – A FREE webinar (http://www.elymedia.com/blog/?p=1252) entitled, An Introduction to the Benefits of Geo-Marketing for Businesses, is scheduled for Tuesday, June 22nd at 1:00 p.m. PST / 4:00 p.m. EST. The free Webinar will provide businesses with an opportunity to learn the many ways that Geo-Marketing can positively impact their bottom line.

Webinar topics will include the benefits and components of Geo-Marketing, including Geo-Listings, Mobile Marketing and Geo-Social Marketing. Webinar attendees will learn how to use these marketing tools for consumers to find their business, products or services through web searches or mobile searches. Discussions on Geo-Listing Security, Consumer Reviews, and Reputation Management are also included.

The Webinar is a joint venture between Elymedia (http://www.elymedia.com/), a San Francisco-based media strategy and buying agency, and SmartFinds Internet Marketing, a metropolitan Detroit-based firm which provides businesses with Internet marketing services and solutions.

Elyse Tager is founder and principal of Elymedia, which provides services in traditional, online and social media marketing and has worked with many of the world’s most recognizable brands from Microsoft to PowerBar. Tager is the SVAMA Morning Forum Manager for Social Media Marketing, is a frequent speaker on all things Web 2.0, is a past columnist for ClickZ, a contributor to NetworkWorld’s marketing e-newsletter, a blogger at Elymediafrenzy (http://www.elymedia.com/blog), twitter fanatic, and Social media evangelist. Her twitter handle is @ElyseTager.

SmartFinds Internet Marketing CEO, Melih Oztalay, stated “We are excited to partner with Elyse Tager and Elymedia in our effort to share the benefits of Geo-Marketing. During the upcoming Webinar, we will discuss how Geo-Listings, Mobile Marketing and Geo-Social Marketing affect local businesses dependent upon local consumers for their revenue.”

Melih Oztalay has over fifteen years experience with Internet and digital services in developing strategies that utilize all facets of the World Wide Web. As a digital marketing agency, SmartFinds Internet Marketing’s major focus is to develop multi-directional marketing campaigns to drive traffic to client web sites from more than just search engines.

Anyone interested in learning more about the ways in which businesses can use Geo-Marketing to be more easily located by local consumers may register to attend the upcoming webinar by following this link (http://www.elymedia.com/blog/?p=1252) to the event registration form. Attendees will leave this event with a solid understanding of:

• What is Geo-Marketing?
• What types of Geo-Marketing components can our business benefit from?
• How will our business benefit from Geo-Marketing?
• What is involved with getting our business involved with Geo-Marketing?

Questions should be directed to melih@smartfindsmarketing.com.

About Elymedia
Elymedia
Founded by Elyse Tager, Elymedia is an independent marketing agency devoted to media planning, media strategy, and media buying. With their focus on customer acquisition and lead generation, Elymedia delivers proven value to their clients. Beyond their creativity in online and social-media marketing, Elymedia offers expertise gained from decades of traditional direct-marketing campaigns. Whether marketing tactics include email, postal mail, or finding your prospects online, Elymedia can help. For more information, please visit the company website can be viewed at http://www.elymedia.com/.

About SmartFinds Internet Marketing
SmartFinds Internet Marketing
The most critical element of SmartFinds Internet Marketing services is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business. Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way to insure business growth and revenue generation. Some of SmartFinds’ clients have included Delphi, Flagstar Bank, Guardian Industries, Soave Enterprises, Detroit Convention and Visitors Bureau, McCann Erickson, Wendy’s and others. You can learn more about SmartFinds at http://www.smartfindsmarketing.com and their Geo-Marketing services at http://www.smartfindslocallisting.com.

Contact: Esther Lastacy, 330 E. Maple Road, Suite 503, Birmingham MI 48009, 866.501.5758, esther@smartfindsmarketing.com.

Jun

10

Correcting The Map Marker For A Local Business Listing On Google Maps

By melih

map marker pinIf you have looked up your business address or company name on Google maps you may want to check if the map marker is in the right location. There are errors on maps occasionally based on oddities that may show your physical address on a map in the wrong location.

Aside from claiming your business listing at Google and other geo-listing websites, Google does allow for community edits to modify the map marker to make it more accurate for everyone. If you find the map marker in the wrong physical location on the Google map, you can move it to the right location with the following steps.

1. After you search for an address or business, click the map marker and you will see the info window appear.

2. If the marker is in the wrong location, in the info window, click on “more” and then click on “move marker”

3. Now you can drag the marker to the correct location. You can use the “X: to help you place the marker. Proper protocol is to place the map marker at the entrance of the location.

4. Click Save.

Here are a few notes you will need to be aware of before proceeding with the above steps.

1. You will need to be logged into Google with a Google account

2. Google will need to review a change if the marker is moved more than 200 meters.

3. A marker cannot be moved if the local business listing has already been verified and verified listings can only be edited by the account owner of that local business listing.

If all else fails if you have problems with Google maps, click on the “Report A Problem” link and report the issue to Google.

The Internet has become a good marketing source for the local business dependent upon the local consumer for their revenue through web searches and mobile searches. Tap into the power of geo-listings as you engage in geo-marketing!

Local Business Listing Management Services are provided by SmartFinds Internet Marketing. You will find SmartFinds Internet Marketing to be of great benefit to your time resources and the low cost service may eliminate your yellow page ad costs. Let the experts of over 15 years Internet marketing experience help you use this local business marketing tool properly.

Jun

9

Removing Consumer Reviews From Your Google Places Listing

By melih

local marketing helpful tipsReputation management is becoming a much bigger concern through local business listing (or geo-listings) than in the past. While consumers were open to use blogs, forums and other social community tools to post their experiences with a business, product or service, now consumers have the ability to post these reviews directly into a geo-listing.

Not only does this allow other consumers to read the reviews in a web search or a mobile search, but these reviews will impact your website’s search engine ranking position in the future. For example, if your search engine optimization is 100% perfect and you’re in the top 10, but you have a large percentage of negative reviews in your geo-listing, then not only could you no longer we in the top 10, but you may not show up in search results on any page.

Managing these consumer reviews is important to start now. Become an early adopter and embrace the process. Fighting the inevitable will only cause your business more problems. Here are some options with your Google Local Business Listing.

1. Keep in mind that the consumer reviews in Google come from consumers, third party providers and other reviews collected by Google around the web regarding your business.

2. If you’re concerned about a review that was submitted, click the Flag as inappropriate link found under the review, and submit a report. If the review is in violation of Google’s policies, they will remove it.

3. If the reviews are coming from third-party source, you will have to contact the third-party source to have the information changed. Once the information has been changed at the third-party source, it will be updated on Google soon after the change has been made.

4. Once you have your Google Local Business Listing displayed on your screen, under the “more” down arrow is a link to “Report A Problem”. You can use this option to submit inaccuracies or concerns about your listing to Google.

The Internet has become a good marketing source for the local business dependent upon the local consumer for their revenue through web searches and mobile searches. Tap into the power of geo-listings as you engage in geo-marketing!

Local Business Listing Management Services are provided by SmartFinds Internet Marketing. You will find SmartFinds Internet Marketing to be of great benefit to your time resources and the low cost service may eliminate your yellow page ad costs. Let the experts of over 15 years Internet marketing experience help you use this local business marketing tool properly.