Creative Multi-Directional Marketing
On March 13, 2009 the Wall Street Journal wrote an article about the problems with businesses relying too much on search engines for traffic to their website. Google was stated in this article “businesses should not rely only on search to drive traffic to their website”. Although, we have been informing our clients of this for the past several years, the article helped to validate our position.
We call it Multi-Directional Marketing. The ability to use various methods and resources on the Internet to gain a tactical advantage to reach your target market. Your business objectives will help determine how these various areas of the Internet are used in the strategy and the campaign execution.
The methods change along with the every changing environment of the Internet. Whether we focus on a Public Relations campaign for sales support or we target the needs of Search 2.0 or use local search tactics is a direct result of your business objectives and our research in the beginning.
The below diagram will give you an idea of our approach in showing that you are not only an authority in a particular relevancy, but that you are participating in the Internet community to reach your market from all areas of the World Wide Web.
